Tag: be the world’s expert on yourself

Stand up, speak up, or get shut down

My flight to Newark was late.

My connecting flight to Geneva took off in 10 minutes.

If I missed my connection, I would miss my speech the next day.

And I was stuck in the very last seat on a packed plane.

Not good.

I started to panic. There’s no way in hell I’m going to make it! I thought.

Then I had an idea. During our descent, I illuminated the call button and explained my situation to the flight attendant. She promised to make an announcement over the PA alerting everyone that a passenger from the back needed to leave immediately to catch an international connection.

We touched down. I clenched my carry on in my lap. My fingers dangled above the seatbelt like a gunfighter from the old West.

The plane taxied to the gate and came to a stop.

But there was no announcement. No warning from the flight attendant. Just the “ding” of the seatbelt sign being turned off. And I watched 50 passengers in front of me stand up and gather their bags.

Not good.

“Hey Scott, what happened to your announcement?” asked the guy next to me.

“Dude, I don’t know! I guess she forgot!”

“Well you better do something or else you’re never going to make your flight.”

He was right. I had to do something.

Then it hit me. I didn’t want to do it. I knew it would piss off everyone else on the plane. But I had no choice. No way was I going to miss my speech in Geneva!

At the top of my lungs I announced: “LADIES AND GENTLEMAN, MY FLIGHT FOR GENEVA DEPARTS IN 10 MINUTES AND I WOULD GREATLY APPRECIATE IT IF YOU WOULD PLEASE ALLOW ME TO COME TO THE FRONT OF THE PLANE!”

Everyone stared at me. I gave one of those “I’m-so-sorry-but-I-have-no-choice” smiles. Finagling my way through the crowd, passengers groaned and shook their heads at me. I started to sweat. I heard one guy say, “Hey buddy, we all have flights to catch.”

By the time I got to the front, 50 pairs of eyes burned a hole through my shirt, which was now drenched in my own nervous sweat. The flight attendant waited for me at the door with a big smile on her face.

“Way to speak up Scott! I’ve never seen a passenger do that before.”

I ended up making it to Geneva on time. I gave my speech the next day and rocked the house. Halfway through my presentation, I told the story you just read and concluded with the following piece of advice:

Stand up, speak up, or get shut down.

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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The World is a Mirror, Part 12

A is for ATTITUDE
B is for BREAK PATTERNS
C is for CONSISTENCY
D is for DISCIPLINE
E is for EVOLUTION
F is for FRIENDLINESS
G is for GOOD WITH NAMES
H is for HAPPINESS
I is for IDEAS
J is for JOY
K is for KNOWLEDGE
L is for LAUGHTER

There are two kinds of laughter: outward and inward. And I believe both are equally important.

Me, I can’t help but laugh at myself. Like, daily. For God’s sake, I’ve worn a nametag 24-7 for 6 years! It’s hard NOT to.

Like when I look in the mirror every morning at my nametag tattoo.

Like when I do a load of laundry and forget to remove a nametag from one of my t-shirts.

Like when I get a great piece of hate mail that says something like, “Scott, you’re nuttier than a bag of trail mix!” (Someone actually wrote that once.)

Yep, laughing at yourself is the greatest. I like what Carl Reiner had to say about it, “Inviting people to laugh with you while you are laughing at yourself is a good thing to do. You may be the fool, but you’re the fool in charge.”

Preach on, brother.

Look. Too many people in this world take too many things in this world WAY too seriously. You probably know someone who refuses to laugh at himself, right?

Good. Then I suggest you send that person the following list: Top 10 Reasons to Laugh at Yourself Daily.
1) Humility. Nobody is perfect. Nobody. So, when you poke fun at your own faults and mistakes, the people around you – your staff, your clients, your friends – will appreciate your humanness.

2) Wealth. Film buff Raymond Hitchcock once noted, “A man isn’t poor if he can still laugh.” That’s how powerful this stuff is. And I’d be willing to bet that even Bill Gates and Donald Trump laugh at themselves daily. Especially Trump.

3) The Disarming Effect. Whenever I give a talk, whether it’s to 40 people or 4000 people, I try to laugh at myself about every four minutes. HINT: if you’re speaking to a group, self-laughs make your audience feel comfortable. Not to mention, they can’t beat you to the punch.
4) Attitude. I admit; I’m not positive and cheery all the time. (Who is?) But I can’t help but think that my attitude has significantly improved over the past six years as a result of self-laughter. It’s like Mitlon Berle said, “Laughter is an instant vacation.” So think about it: how great is your attitude on vacation?

5) Quality. I’ve seen hundreds (maybe thousands) of funny movies in my short 26 years on this planet. And honestly, I think if everyone in the world took the ten funniest things about their own lives and made them into movies, we’d have a one heck of a comedy library. Let’s face it: the best laughs are the ones directed at ourselves.

6) Safety. Sometime you’ve got to be careful who you laugh at. People get offended easily. (Especially those people who can’t laugh at themselves first.) The point is; laughing at yourself is safe. People rarely get pissed off because you cracked a joke at your own expense.
7) Approachability. Gosh. What a surprise that I picked this word, huh? But come on, it’s true. Just think about working with two people, one who never laughs at himself and one who often pokes fun at her own actions. Who do you want to hang out with? (Notice I just made fun of myself in this last paragraph.)

8) Reciprocation. Self-laughter is important in a conversation, especially with someone you’ve just met. Do it early to open the doors. That way, everyone involved will feel comfortable to laugh at themselves (and each other) as well. It’s a beautiful environment.
9) Maturity. Another great line comes from Ethel Barrymore. She said, “You grow up the day you have your first real laugh – at yourself.” Couldn’t agree more.
10) Health. I’ve been through some tough times in the past few years, especially in the beginning of 2006 when I spent a week in the hospital with a collapsed lung. And I remember the highlight of the week was when the nurses came in to my room to administer my first chest tube. They pulled down the top of my gown, took one look at my nametag tattoo and couldn’t stop laughing for five minutes. Freaking priceless. No morphine drip can beat that.

Anyway, at the risk of sounding cliché, there’s no way that laughter – especially self-laughter – isn’t the best medicine.

The best Jerry! The BEST.

LET ME ASK YA THIS…
How many times did you laugh at yourself this week?

LET ME SUGGEST THIS…
Make your own list called “Top Three Reasons I Laugh at Myself.” Post it here!

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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Boxes are for suckers

The world will try to put you in a box.

This includes people such as:

•Your parents
•Your friends
•Your coworkers
•Your bosses
•Your competitors
•The media
•Organizations of which you are a member

And the moment you realize that you don’t need their box is the moment you are set free.

In National Speakers Association, there is a form I fill out which indicates the “topic” on which I speak. There are only about two dozen options. None of them I speak on. There is no box for “approachability” or “being that guy” or “making a name for yourself.”

So, I always pick the box that says, “other.”

Because I don’t need no stinkin’ box.

And neither do you.

Pick the box that says “other.”

LET ME ASK YA THIS…
What boxes do people try to put you in?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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Marketing lessons learned from the dating world

I have this theory that marketing and dating are the exact same thing.

(I posted a podcast about this a while back.)

Now, as a single guy (by which I mean, “not married”) I’ve been on my share of dates.

And as a marketing guy, I’ve seen my share of unique ways to spread the word about ideas, products and websites.

Not it’s time to merge the two and see what’s been learned:

1) I was once introduced to a girl named Karen by a mutual friend. She and I clicked right away. We discussed sushi. She said she “always wanted to try it.” I made a mental note. The following week I found out where she worked and stopped by her office with a little card, the front of which which had a picture of a box of California Rolls. On the inside I simply wrote, “Sushi?” and left my businsss card. I handed it to the receptionist. By the time I returned home, there was an email from Karen. She was ecstatic. We went out the next night, then dated for a few months.

LESSON LEARNED: unexpected + unique = unforgettable.

2) I’m big on gifts. Nothing fancy, just something cute to start the first date off on the right foot. More importantly, something unique. Not flowers, candy or a mixed tape. Something memorable. Now, I’d been talking to this particular girl for a few weeks. I knew that she loved (more than anything in the world) her soaps. One Life to Live, Days of Our Lives, all that stuff. So, I stopped by Walgreens to pick her up a copy of Soap Digest. I wrapped it up and had it waiting on the seat of my car when she stepped in. She almost cried when she opened it and told everyone she knew about it.

LESSON LEARNED: listen to and remember your target market’s needs, then give them what they want. WOW them on the first try, and they’ll tell everyone.

3) I’ll never forget my first night in Portland. I’d just moved in, didn’t know a soul, and wanted to meet people ASAP. My neighbor and I went to a local Karaoke Bar. We noticed a table of cute girls in the front. He said he didn’t feel like talking to them. I said I would do it. So, when one of the girls from the table went up to the bar, I approached her and asked what her friend’s name was sitting next to her. “Tammy, her name is Tammy. Are you going to sing to her?” she asked. “You’re damn right.” I put in a request for “My Girl,” and ended up serenading Tammy in front of the entire bar. I was down on one knee, substituting “Tammy” for “My Girl,” in the chorus. By the end of the night, I’d made friends with the whole table. Now, I didn’t actually end up dating any of them, but we’re still friends to this day!

LESSON LEARNED: ballsy wins the day.

4) Dating customers probably isn’t a good idea. But when this sassy redhead came into my store to buy a couch, I had to at least try. So, when I packed her order for delivery, I “accidentally” forget to include her pillow. Two days later she called the store not upset, but in this sort of playful, flirtatious, “I’m pretending to be mad, so what are you going to do about it?” way. I explained to Amber that I’d overnight her pillow right away. Attached to the pillow was a note from me that said, “I’m really sorry about the mess up. I’d be happy to make it up to you by taking you out to dinner.” We got together the next week and had a blast. Of course, this would have worked out a lot better if she wasn’t dating a player for the LA Kings. Woops.

LESSON LEARNED: recoveries from a messed up sale often come out better than your original plan.

5) After a long night of striking out with every girl we approached, my friend Aaron decided to call it quits. “No, we’re not giving up. Come on, let’s try something else,” I said. We went onto the floor all by ourselves and started dancing like complete idiots who didn’t have a care in the world. (And at this point, we really didn’t.) Before we knew it, girls were actually coming up to US and saying hello. A few hours later we ended up at a 24 hour diner on an impromtu double date. One of the girls is still a good friend of mine today!

LESSONS LEARNED: don’t sell, enable people to buy; don’t market, position yourself

LET ME ASK YA THIS…
What marketing lessons have you learned from dating?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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The Word of Mouth Gods have shined down upon me!

You can’t deny it: word of mouth works.

And the most fascinating about WOM are the little stories, encounters and contexts in which it is spread. Me, I monitor my company’s word of mouth in a WOM journal. (I suggest you do the same with your company.)

Anyway, the WOM Gods have been good to me this year, so here are 11 recent encounters that have boosted sales, increased visibility and enhanced crediblity. Enjoy!

JANUARY 18, 2006: Today I did an interview on my local FOX affiliate. How did I secure that spot? Well, the lead anchor for the network was getting his hairs cut by the fiancé of a client of mine. He was telling her a story about a nametag, which prompted her to spend several minutes telling him about my business.

THE WORD: it’s not about sneezers, mavens or specific people – everyone spreads WOM. Everyone. All the time. And they do so when you own a word in their minds. Remember: mindshare, not marketshare.

APRIL 1, 2006: According to one of my clients, the reason she hired me was: her boss left my business card on her keyboard with a sticky note that read: get this guy!

THE WORD: make your business card SO good, that people not only keep it, they show it to their boss.

APRIL 12, 2006: Went to the new Busch Stadium yesterday. Everyone was excited about the Text Message Board. For $2.99 you could send a text message to the number 78364 and minutes later it would appear on the screen for 50,000 people to see. So, on opening day I messaged, “HELLO, my name is Scott!” Unfortunately the screen malfunctioned and I never saw my brand name during the game. However, today my parents went to the game and during the third inning, they saw my message. They called me right away to give me the exciting news. After they hung up, the man sitting next to them said, “Wait, The Nametag Guy is your SON?”

THE WORD: word of mouth thrives in serendipitous “No shit?!” moments.

APRIL 22, 2006: After hearing me speak at a BNI meeting last night, my friend Curt had lunch with one of his out of town colleagues who said, “Hey, have you heard about this guy who wears a nametag all the time?” Curt then spent the rest of the meal reading his speech notes to his colleague!

THE WORD: the best spreaders of WOM are your fans. Again, that’s FANS, not customers.

MAY 7, 2006: Today my friend Ed invited me to be a guest at his church. During the sermon his pastor asked everyone in the congregation to “greet their neighbor.” When I introduced myself to the guy next to me he said, “Oh yeah, Scott! I know you! You’re Ed’s friend who wears the nametag.”

THE WORD: word of mouth isn’t limited to business hours, or even to businesses! It happens everywhere.

MAY 25, 2006: Last week I emailed my friend Karen with a link to the story I contributed to in FastCompany. As a writer for the St. Louis Post Dispatch, she unexpectedly posted my story on her Business Connections Blog. Today my picture and website appeared on the front page of the paper. Wow.

THE WORD: coverage online often leads to coverage in print.

JUNE 19, 2006: Last night during dinner with my friend and fellow speaker Jeff Magee, I told the story about getting a nametag tattooed on my chest. A few minutes later, the women at the table next to us said, “Excuse me, but, aren’t you that guy who wears the nametag all the time? Yeah, I saw you give a speech once! You were great!”

THE WORD: you never know who might be listening, so you better be honest, consistent and authentic.

JUNE 20, 2006: After my speech in Ellensburg, WA today, a woman from the audience told me that she’d just had dinner the night before with a woman who’d seen me speak before. Her friend said, “You’ve got to get that guy to come to Washington!”

THE WORD: if people say, “Your ears must be ringing!” well done.

JUNE 23, 2006: Attended a wedding in Chicago this weekend. My childhood friend Andrew introduced me to his girlfriend. She asked why I was wearing a nametag and I told her. She then responded by saying, “Wow! That’s so funny. Have you heard about that guy who wears a nametag all the time?” I asked her if I was the guy she’d heard of. She said, “No Scott, it couldn’t be you – this guy’s CRAZY! He’s even got a nametag tattooed on his chest!” I showed it to her. She was speechless. Like, for the rest of the night.

THE WORD: if somebody doesn’t believe you’re the person they’ve been hearing about, you better be prepared to prove it to them!

AUGUST 12, 2006: Today I got an email from a woman who said, “Scott, I was reading your books on my flight to Houston yesterday. The guy next to me asked about them, so I spent the entire plane ride talking about you! He’s going to order several copies for his business!”

THE WORD: is your idea cool enough that complete strangers would ask someone sitting next to them on a plane what it’s all about?

SEPTEMBER 5, 2006: Spoke at a college in Santa Barbara yesterday. My client asked me, “Hey Scott, did I ever tell you how I came across your name? Well, my former partner from Delaware was a big fan of yours. He actually created a program at his university based around your first book that won him an award! He let me borrow it, I went to your website, and three years later, I booked you!”

THE WORD: it takes time. Sometimes years. But when it catches up with you, it does so in a BIG way.

LET ME ASK YA THIS…
How is WOM working for your business?

LET ME SUGGEST THIS…
Keep a WOM journal. Date it. Localize each entry. Figure out the trends, the lessons, the stuff you did right. Repeat often.

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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Remove what robs you

Before today’s post gets under way, I just wanted to give a quick shout to all of the haters who posted their uplifting comments (anonymously, of course) on Friday’s post.
I’ve been sick lately, so that really cheered me up! Thanks guys!

Anyhoo…

The first job I had out of college was a bartender. It wasn’t exactly my number one career choice, but I needed money (fast!) to pay for the production of my first book.

Besides, how hard could bartending be, right?

Well, let me tell you how terrible I was: in addition to such blunders as “dropping chunks of cork into a customer’s Merlot” and “accidentally shattering four pint glasses in front of the District Manager,” I was SO bad, that I actually had to consult the Mix Manual to find out what was in a Jack & Coke.

Which made me pretty much the worst bartender in the history of bartenders.

Still, every night I slaved away. And whether I was hurrying around trying to serve drunken customers or frustratingly scraping ABC gum off the underside of the bar, there was only one thought running through my mind:

What the hell am I doing here?! I’ve GOT to get this book done…

I lasted six weeks. (I guess the manager made his first mistake when he hired a bartender who didn’t drink!) And I remember during my exit interview, Clyde said, “Look Scott, it’s just not working out. I’m sure you’ll go on to bigger and better things.”

He was wrong.

Two months later I started my second job out of college as a floor salesman at a discount furniture store. Worst job I ever had in my life. Complaining customers. Pain in ass boss. No money. Killed my lower back.

I lasted a year. And whether I was desperately attempting to sell a $500 loveseat to a family with three crying children or hiding in the men’s bathroom pretending to have a diarrhea so I wouldn’t have to work, there was only one thought I running through my mind:

What the hell am I doing here?! I just want to go home and check my email…

Then, in the summer of 2003, two things happened:

1) I quit my job at the furniture store.
2) I decided to pursue writing books and giving speeches full time.

Unfortunately, I learned that there is VERY little money in this industry when you first start out. Especially if:

• You’re 23 years old
• You have no work experience
• You’re just some guy who walks around wearing a nametag 24-7 to make people friendlier

So, while pursuing my writing/speaking career full time, I took a nights/weekends position as a valet parker at the Ritz Carlton.

This job wasn’t nearly as bad as bartending or slinging couches: the money was good, the networking opportunities were excellent and Ritz Carlton ended up being an awesome company to work for.

I lasted two years. (Maybe it would’ve helped if I knew how to drive stick!) Still, I sucked it up; whether I was running full speed for two straight hours during an 80-car wedding in the 105-degree heat, or standing by the lobby door until 2 AM layered in every piece of clothing I had during the biting cold of a St. Louis January.

And the funny thing is, just like every other job I’d held since college, that same thought kept running through my mind:

What the hell am I doing here?! I should be on the phones trying to book speeches…

Eventually, I couldn’t take it anymore.

I knew that every minute I’d spent mixing drinks, selling couches or parking cars was robbing me of:

• My true talent
• Chances to further my career
• Time needed to grow my business
• Opportunities to make a name for myself

So, I made a crucial decision. A decision that everyone, at some point in their career, needs to make:

Remove what robs you, embrace what excites you.

And I never looked back. Best professional decision I ever made.

Look: be fair to yourself. Be fair to your talents and gifts. Remove what robs you.

And if you ever find yourself shaking your head and saying, “What the hell am I doing here?!”

…then you’re on the right track.

LET ME ASK YA THIS…
What job used to rob you?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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Make your own music

I gave a speech to the DC chapter of ISES last night at a club called Love. Coolest place I’ve ever seen in my life.

The bartender, Preston, told me that on Friday of this week, Ludacris will be performing on the same stage I took last night.

Wow! I can see it now: halfway through his show, Ludacris will say, “Yo, I just wanna thank Club Love for allowing me to perform on the same stage as my hommie Scotty G. Big ups to the Nametag Guy.”

Hey, no problem Ludacris. Whatever I can do dog.

Anyway, that got me thinking about college. During my stint at Miami, I spent a number of nights playing music in coffee shops. Nothing too elaborate, just me, my guitar and a microphone. Sharing songs I’d written about stuff that was going on in my life.

It was a singer/songwriter’s dream: unplugged, intimate and authentic. Like an episode of VH1 Storytellers. The perfect venue to share my art with the world.

The only problem was, people didn’t want art. They wanted to hear songs they knew:

“Play some Dave Matthews!”
“Freebird!
“American Pie!”

Right. I’m going to stand up here all night and play covers like some typical, unoriginal, crowd-pleasing, sell out copycat so you and your friends can get drunk and sing along to jams you’ve heard a thousand times before. If you want that, stay home and listen to your stereo!

Unfortunately, some of them actually did. (Or they went to another bar. One of the two.)

However, despite smaller crowds, I stayed committed to playing my own stuff.
Not because I was the next campus rock star. Not because I was the next Dylan. But because it’s just not in my nature to do other people’s material.

That’s just not how I roll. Not in art, not in business and not in life.

I make my own music. Period.

Interestingly enough, after a few years of playing shows, audiences started to listen between the notes. People finally embraced the originality of the music. Songs touched them in a new way, even if they didn’t know all the words. And ultimately, the music was that much more beautiful. It was sustained by its creativity and uniqueness.

But we’re not talking about music here.

The point is: you can always play someone else’s material, but that won’t sustain you. It won’t challenge you. It won’t expand you. And it certainly won’t guarantee you success. After all, how many tribute bands have ever been inducted into the Rock n Roll Hall of Fame?

That’s right. Zip-o.

Look. I know sometimes it’s just easier to play other people’s stuff: it’s quick, it’s safe and it’s guaranteed to get you some applause.

But you know what? Receiving a nice round of inner applause feels a hell of a lot better.

If you truly want to make a name for yourself, make your own music.

LET ME ASK YA THIS…
In what way do you make your own music?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

Focus on the umbrella

I really hate to admit it, but I once watched an episode of Dr. Phil.

I know.

Anyway, his advice to the panel of overweight guests was, “Don’t dwell on the idea of shedding pounds, but rather, focus on living a healthier lifestyle.”

He encouraged (er, yelled at) them to modify their eating, drinking, exercising and sleeping habits. As a result, he said, they would experience increased energy, higher self-esteem, a more positive self-image, and of course, a loss of weight.

In other words, they needed be healthy intentionally so they could lose weight incidentally.

I saw that episode two years ago. But it wasn’t until yesterday afternoon during an eight mile run in the middle of the mountains – the type of environment where I always seem to get my best ideas – that I realized how applicable the concept was to business.

I even came up with a cool name for it: focus on the umbrella.

Take networking, for example. Some people think it’s about selling. Or gaining referrals. Or obtaining new clients.

Wrong.

Networking is about the development and maintenance of mutually valuable relationships. In other words, the healthier lifestyle. The umbrella.

Now, sure, while you’re networking, it’s possible that you’ll make a few sales, earn a referral or two or even gain a new client, i.e., lose weight.

But those things will only happen to you incidentally, not intentionally.

Focus on the umbrella.

LET ME ASK YA THIS…
What are you doing intentionally to create indicental results?

LET ME SUGGEST THIS…
On the top of a sheet of paper, write: MY INTENTIONAL ACTION IS __________. Then, below it write all the possible incidental results.

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag

Are you That Guy?

Find out in Scott’s new book at www.hellomynameisscott.com

Ask, “Why me?”

Any time you are selected, promoted, congratulated, make a sale, secure an interview, get published or accomplish anything, you need to ask “Why Me?”

Don’t be shy. Most people are glad to tell you why they picked you. But you need to be proactive.

Especially when it comes to:

  • Bosses
  • Coworkers
  • Audience members
  • Readers
  • Strangers
  • Media
  • Customers
  • Prospects

    “Why me?” is NOT an easy question to ask; especially when you’ve just been promoted, for example. I suggest you pre-empt your inquiry with explanations like:

  • By the way, I’m just curious…
  • You know, I want to continue this success in the future, so would you be willing to tell me…
  • Oh, and whenever I work with someone new, it’s my policy to ask…

    You need to know the answer to this question.

    Not because you’re an ego maniac.
    Not because you’re looking for strokes.
    And not because you want to boost your self-esteem.

    You need to know because what people remember about you is who you are.

    You need to know because the reasons people selected you are things you need to duplicate in the future.

    My suggestion is to keep a “Why Me Journal.” This will help you discover commonalities among your accomplishments and provide a window for who you are and how you’re effectively making a name for yourself.

    LET ME ASK YA THIS…
    What’s your usual answer to the question, “Why me?”

    LET ME ASK YA THIS…
    Try keeping that journal for a month. See what happens.

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag

    Are you That Guy?
    Find out in Scott’s latest book at www.hellomynameisscott.com

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