Put a premium on your own ideas

May 26, 2008 1:00 PM

BIG QUESTION: Does a lower price make you more affordable … or less attractive?

I’ll let you make the call on that one.

However, while you’re thinking about that, allow me to offer my theory.

Because in my experience, if you charge a robust fee for your services, a few things happen:

1. HIGHER FEES MEAN … People will take you seriously.
Because you’ve demonstrated confidence in your work.

AFTER ALL: People don’t want to hire you if you don’t believe in your product.

2. HIGHER FEES MEAN … People will know you mean business.
Because there’s a higher investment at stake.

THINK ABOUT IT: Does anyone doubt Donald Trump’s intentions?

3. HIGHER FEES MEAN … People will be intrigued by your offer.
Because higher prices aren’t just shocking, they’re tempting.

FOR EXAMPLE: Ever wanted to order the lobster solely because it cost $75?

4. HIGHER FEES MEAN … People will be (a lot) more likely to listen to your advice.
Because if you charge a lot, odds are you’re pretty smart.

AND OF COURSE: People listen to smart people.

5. HIGHER FEES MEAN … People will only reach out to you if they’re serious.
Because you will have pre-qualified them, and disqualified the bloodsuckers.

AND THANK GOD: Because you don’t have time to waste on people who don’t know how to value you yet.

6. HIGHER FEES = People will perceive the quality of your work as being higher.
Because in their experience, higher prices (usually) mean higher value.

SO, ASK YOURSELF: Which has more pereceived quality: A $30,000 car or a $200,000 car?

7. HIGHER FEES = People will be more likely to take action after listening to you.
Because they want to see a return on their investment.

WHEREAS: If you hadn’t charged a premium – or if you hadn’t charged ANYTHING for your services – they wouldn’t have felt obligated to take any action.

But that’s just how it works for my company.

Only you can decide whether or not to put a premium on your own ideas.

LET ME ASK YA THIS…
Are you charging enough?

LET ME SUGGEST THIS…
For a list called, “20 Types of Value You MUST Deliver,” send an email to me and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
[email protected]

Speaking of premium ideas…