Ideas are free, execution is priceless.

Innovation hinges on the ability to ask one crucial question. What if? It’s the fundamental thought experiment that challenges assumptions, explores possibilities and drives human imagination. Take a glance at your surroundings right now, and you’ll seen hundreds of objects that only exist because somebody somewhere asked the question, what if. As an example, on desk at this very moment is a bottle of sparkling water. But it’s not…

A social experiment is a type of research. In fields like psychology and sociology, scientists are seeing how people behave in certain situations and respond to particular policies or programs. They divide individuals into two groups. Active participants, those who take action in an event, and respondents, those who react to the action, often who are unaware they’re part of the experiment. The goal, of course, is to monitor…

A filter is a way of viewing our experience of reality. It’s a tool that frames our observations about the world and ultimately gives us better results than we would have without it. And there are as many filters as there are people to see through them. We can create and deploy as many of them as we want, once we discover how the filter creation process works. Below…

Let’s talk about the things we hide behind. There are so many ways to avoid being seen, noticed or interacted with in this world. And each tactic is more fascinating and seductive than the next. That’s human nature for you. We’re all expert at using things to protect ourselves from criticism, punishment and vulnerability. We have been conditioned to quell many of our top fears, like the fear of…

Do you know someone who needs to check in over and over again to make sure everything is okay? Someone whose repetitive need for reassurance drives all of your interactions? It’s totally exasperating when you’re on the receiving end of it. Particularly when someone’s level of distress is high. People’s reassurance compulsion often goes up when their life is coming apart at the seams, so they work overtime to…