The Nametag Manifesto - Chapter 3: The End of Anonymity

January 01, 2012 5:36 PM

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“Everyone should wear nametags, all the time, everywhere, forever.”

That’s my thesis, philosophy, dangerous idea and theory of the universe.

My name is Scott, and I’ve been wearing a nametag for past four thousand days.

And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen books in the process, I believe, with all my heart, that the societal implications of wearing nametags could change everything.

This is my manifesto:

3. The End of Anonymity
If everybody wears nametags, nobody is winking in the dark.

Namelessness ceases to exist. Everyone feels seen. Everyone feels witnessed. Nobody is given the chance to be forgotten. We are promiscuous with the deliverance of psychological visibility. And we elevate each other by assuring that nobody’s life goes unnoticed, unaffirmed or misunderstood.
This is especially helpful for Alzheimer’s sufferers, memory loss patients and people battling dementia or multiple personality disorder. Nametags are reminders, visual cues and memory triggers. They work because our brains store words and images easier than a string of seemingly unconnected numbers.

Point being, most of what we do in life has no witness. But it is the sum of our witnesses that creates the complete picture of who we are. By wearing nametags, we now treat everyone we encounter with a spirit of acknowledgement. We give the gift of namaste.

If everybody wears nametags, no more invisibility, no more insignificance and no more nameless faces in the crowd.

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You are now ready for chapter four.

Or, you can download The Nametag Manifesto, in full, for free, right now, here.

LET ME ASK YA THIS…
What’s your manifesto?

LET ME SUGGEST THIS…
For the list called, “10 Ways to Help Your Customers Know You,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

Never the same speech twice.