The Nametag Manifesto — Chapter 13: The End of Neglect

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“Everyone should wear nametags, all the time, everywhere, forever.”

That’s my thesis, philosophy, dangerous idea and theory of the universe.

My name is Scott, and I’ve been wearing a nametag for past four thousand days.

after traveling to hundreds of cities, a dozen countries, four
continents, meeting tens of thousands of people, constant
experimentation and observation, building a enterprise and writing a
dozen books in the process, I believe, with all my heart, that the
societal implications of wearing nametags could change everything.

This is my manifesto: 

13. The End of Neglect

If everybody wears
nametags, we practice deeper mindfulness.

We stay focused on the present moment. We find our center of
gravity quicker and easier. The bell of awareness always rings, and the nametag
helps us hear it. Instead of trudging along in a diminished state of awareness,
we keep our eyes open to the magic of life.

We have to. People are using our names everywhere. Nobody
can look at their phone for more than a few minutes before being joyfully
greeted by a friend nearby.

The nametag is an alarm clock without a snooze button. While
wearing it, we’re more likely to pay attention to our surroundings, which
prevents us from making minor errors that have major consequences. Instead of
frail, empty interactions when we’re hungry, hurried and frustrated, now we’re
more conscious of our behavior around others.

If everybody wears
nametags, no more absentmindedness, anticipation or scatter-braining. 

You can read The Nametag Manifesto, in full, for free, right now, here. 

What’s your manifesto?

For the list called, “7 Ways to Out Leverage Your Competition,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

My job is to help companies make their mission more than a statement, using limited edition social artifacts.

Want to download your free workbook for The Brandtag Strategic Planning Crusade?

Meet Scott’s client from Nestle Purina at!


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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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