Is Your Brand Done By Hand?

April 13, 2012 1:03 PM

Every one of my nametags is handwritten.

People assume they’re printed because they all look the same, but I assure them that I personally write every single one. And not
just because I’m an anal retentive obsessive compulsive control freak. There is
a method behind the madness.

My brand is done by hand.

By writing the nametags myself, I inject soul into my
conversations. I give my values a heartbeat. I bring my humanity to the moment.
I exude interactional casualness wherever I go. And I make my exchanges with
people unexpectedly personal and memorable.

Because I care about people’s experience when they’re around
me.

Had I chose to print the nametags en masse, to outsource the
human function and automate my authenticity, the brand wouldn’t be honest.

Of course, I’m just one guy. The debate I’ve been having
with my clients is, what happens when your brand becomes so big that you’re no
longer able to do it by hand?

Just ask Disney. Their artists built the most magical brand
in the history of entertainment, by hand. Just ask Taylor. Their luthiers built
the most innovative brand in the history of acoustic guitars, by hand. Just ask
Etsy. Their users built the most vibrant independent online marketplace, by
hand.

Looks like the size of the brand doesn’t affect the use of
the hand.

LET ME ASK YA THIS…

How is your brand done?

LET ME SUGGEST THIS…

For the list called, “27 Ways to Out the Competitors,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

[email protected]