If you don’t tell anybody about it, it never happened

Here’s the most important thing you want people to remember about you. 

This isn’t all you do. You’re not a one trick pony. There are other arrows in your professional quiver. You have wealth of interesting instincts and skills that combine to form your arsenal of talents, each of which can create real value for real people. 

My mentor even had a mantra for this:

Everything you do should lead to something else you do. 

That was the skill layered on top of everything else. Leverage. Your ability to kill two stones with one bird. 

My publishing company launched a software program to help people do just that. It’s a strategic framework for increasing the rate of return on your personal assets. Simply by asking yourself pointed questions. 

For example, if you recently completed a new customer service initiative at a large company that has multiple departments and outside of your immediate team, you might ask yourself this. 

Who else needs to know about this? 

Meaning, which other employees, who might work in complimentary or adjacent or even perpendicular functions, could adapt your program to their team? Hunt them down. Surprise people with skills they didn’t know you had. Take the risk that you might make someone upset with your initiative. And before long, people will start seeking you out. 

Remember, nobody is standing in the way of your ability to create value. You are the only person preventing you from making full use of your talents and abilities. It’s time to start acting in a way that will make you a giver and not a taker. 

Because having passion for your work is not enough. You also must have perseverance in spreading the word about your work. 

If you don’t tell anybody about it, it never happened. 


How are you giving each of your talents a more prominent place in your work?

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  



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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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