One of the first principles I teach in my books and speeches is that approachability is a two-way street. The word comes from the Latin verb apropriare, or “to come nearer to.” This means that in addition to being proactive in approaching customers, prospects and friends; you also must position yourself, your company, your ideas, your value and your services in a way that magnetizes them to YOU.
A few years ago I was explaining this theory to one of my clients. She interrupted and asked, “Scott, I’ve been wondering this for a few months now: does wearing a nametag 24-7 ever help you get dates?”
Ha! If I had a nickel for every time someone asked me that.
But while I explained to Pam that my nametag was a signal for friendship – not a pick-up tool – something dawned on me.
Marketing and dating are the exact same thing.
LET ME ASK YA THIS…
In what ways are marketing and dating the same?
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Author/Speaker/That Guy with the Nametag