Everything you do should lead to something else you do

November 14, 2014 8:29 PM

Entrepreneurs must diversify and expand their offerings to broaden their appeal. After all, the more appealing you are to the more people, the more you will be sought out.

And so, we’re obliged to constantly reexamine the smallest revenue centers of our enterprise. To make sure everything we do leads to something else we do. And to pose the crucial leverage question, now that I have this, what else does this make possible?

Years ago when people started requesting to work with me one on one, I created a service called Rent Scott’s Brain. The program was unsystematic and unpolished, but it still created value for people. And it became a solid revenue stream for my company, despite its imperfections.

Awesome.

What’s interesting is, after several dozen coaching engagements over the years, I started to experience dimensional shifts as a service provider, as we all do. Since there were personal skills and wisdom I wasn’t tapping into to create value and build my business, I decided to diversify. To expand on my current offering with better and more sophisticated variation of my one on one service.

Now the program is much more comprehensive. It’s part coaching, part mentoring, part consulting, but all strategizing. That’s what’s possible when we put our diversification caps on. With some reinvention, each of our revenue centers can become a entirely new business unit. Each of our offerings can give our artistic voice another outlet and therefore activate a new market segment. And each of our services can become another option for our clients to become involved with us in an inexpensive and accessible way.

That’s how businesses evolve. We build organically, but we leverage strategically.

What could you do today that would be a complete step forward in your brand’s evolution?

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Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Filmmaker. Publisher. Songwriter.

[email protected]