Deliver something worth paying attention to

February 21, 2016 4:51 PM

I was listening to an interview with a world renowned radio
broadcaster, who attributed his success to doing things just differently enough
to short circuit the system.

That phrase really spoke to me. Because although
he was speaking colloquially, it’s a really interesting concept to explore
scientifically.

In engineering, for example, a short circuit comes from an electrical
current that bypasses the main line, travels along the unintended path,
encounters very low resistance, results in a flow of excess energy, and within a
few milliseconds, it becomes thousands of times larger than the normal
operating current, often causing a fire or an explosion.

What an exquisite
analogy for business. Each one of us should strive to position ourselves in a
way that short circuits the system.

Let’s consider the language of basic
electronics as a strategy guide.

First, bypass the main line. Seek out virgin
territory. Stand at the foot of the unblazed trail. Second, travel along the
unintended path. Listen for unexpected opportunities. Don’t be religious about
how you make your money. Third, encounter low resistance. Enjoy the freedom and
space afforded to you. Go where there is no competition. Fourth, flow of excess
energy. Leverage the momentum of your new environment. Take advantage of low
labor intensity. Lastly, explosion. Use the event as a platform for growth.
Build your brand into directions you never would have thought possible.

Do
things just differently enough to short circuit the system.

LET ME ASK YA THIS…

How are you delivering something worth paying attention to?

LET ME SUGGEST THIS…

For a copy of the list called, “46 Marketing Mistakes Your Company Is Probably Making,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Filmmaker. Inventor. Singer. Songwriter.

[email protected]

www.nametagscott.com