Deceiving yourself into business

I was listening to an interview with a writer
from a successful animated sitcom. 

Bill explained that their mission in the
writer’s room was, humor first, helpful
second. Because if a concept for an episode was really funny, he said, they
would find a way to back into the message. 

It’s brilliant way to approach the
creative process. Focus on the intentional, and trust that you’ll sweep up the
incidental on the way. 

But it’s also an effective way to approach business. The
goal, after all, is to create value. To do something useful. To make something
people want. The result of achieving that goal, is revenue. That’s the
compensation we receive for kicking ass at job number one. 

Stratten’s book on marketing strategy puts it perfectly. He writes that we
can use the internet to greatly help our business, but the internet should not be the business. Making money is not a
business, it’s the result of good business. 

We must remember that if we decide
to hang out our shingle. Because in the same way that a large group of people
who have gathered for an hour a week can easily deceive themselves into
thinking that’s church, an individual who spends all his time going to
conferences and having coffee with strangers and creating the perfect status
update can easily deceive himself into thinking that’s running a business. 

It’s
not. 

You actually have to do something real in the world. Otherwise you’re just
jerking off. 

LET ME ASK YA THIS…

What value are you creating, really?

LET ME SUGGEST THIS…

For a copy of the list called, “33 Ways to Approach Unhappy Customers,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

“Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!”  –Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!