Why does one brand name feel better in your mouth?

Changing jobs can feel like attending your own funeral. Whether you quit, are forced to resign, get terminated, or go through corporate layoffs, the sensation is quite morbid. Particularly if there's a time lag between the announcement and your departure. During those last few days or few weeks, fellow employees greet you with a look of fear. They see the devastation in your eyes and speak in hushed tones and guard their comments in your presence. Hell, some of your...

Everyone is the same everywhere. We’re all on the same side of the fence, for better and for worse. Wherever we go, we end up with the same beauty and craziness of humanity, no matter who we meet. People are people. They generally act the same. Now, if this sounds like a gross overgeneralization to you, let me invite you to not be so ethnocentric. Because it’s a philosophy that makes interacting and understanding others much easier. Once we accept that...

Conventional business wisdom tells us that our sweet spot is found at the intersection of three key elements. Passion, talent, and opportunity. All we have to do is answer three simple questions. What are you deeply in love with? What are you genetically encoded for? And what makes economic sense in the marketplace? Or, to paraphrase the famous theologian, the place where our deep gladness and the world's deep hunger meet. In my experience, however, not all three of these...

Years ago on my last day of work at a startup, my boss sent me one final memo. Scott, you're the only employee who ever consistently emailed the company leaders with a thank you about your bonuses. We really appreciate it. I was both touched and shocked. How could that be possible? You're telling me that when forty employees get a bonus check for a thousand dollars apiece, simply for doing the job they're already getting paid for, they don't immediately...

Going from zero to one is significantly different than going from one to two. Because the first time you have an experience, you’re just a rookie. You don’t have the benefit of context, comparison, data, precedent and perspective. And so, the event makes you feel blindsided. Disoriented. Like somebody pulled the rug out from under you. Here’s an example of a zero to one experience from my own career. While working as brand manager at a travel startup, two of...