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People who use the word “try” a lot usually don’ t accomplish much. YODA WAS RIGHT: “There is no try. Only do, and do not.” So, instead of “trying,” consider modifying your vocabulary with these substitutes: 1. I am… 2. I will… 3. I intend to… 4. My goal is to… 5. I’ll give it my best… 6. I’m getting better at… 7. I did the best I could……

Video not working? Click here for Adobe Flash 9! To watch the original video and join the discussion on The Nametag Forums, click here! LET ME ASK YA THIS… How do you make it easy for customers to complain? LET ME SUGGEST THIS… For a list called, “33 Ways to Approach Unhappy Customers,” send an email to me and I’ll send you the list for free! * * *…

Every time you encounter a stranger, you unconsciously project (via your attitude, verbiage, body language, etc.) your answer to the following question: What do you see when you see people? o A sale? o A mark? o A color? o A threat? o A gender? o A brother? o A statistic? o A neighbor? o A human being? o A fifty-dollar bill? o A potential friend? o A potential…

It’s not about “marketing.” It’s not about “branding.” It’s not about “PR.” It’s about IDENTITY. Much better word. It comes from the Latin identere, which means “over and over.” So, when you’re trying to pinpoint your unique value – as an entrepreneur, as creative professional, as a PERSON – you need to discover your defaults. The stuff you just DO. The stuff you can’t NOT do. The stuff you…

1. Mix the medium. If the subject matter of your email is urgent, instead of emailing the person back, just pick up the phone and call. This is unexpected and usually appreciated. ASK YOURSELF THIS: Would this message be better communicated over the phone? 2. Use enticing subject lines. If you want people to open your emails FIRST, consider titling your messages with phrases like, “I saw something that…

Hello! My name is Bob Johnson. I’m the owner of a company called ACX Advertising Advisors Unlimited. Greetings! My name is Sharon Smith. I’m here with Super Creative Communications Corporation International. Good morning! My name is Randall Stevens. I represent Industrial Graphic Management Solutions and Investments Company. Howdy! My name is Janet Bishop. I’m the CEO of Premiere Branding, Marketing, Advertising Communications and Investments. No. No, no, no, NO!…

Video not working? Click here for Adobe Flash 9! To watch the original video and join the discussion on The Nametag Forums, click here! LET ME ASK YA THIS… How are you using your ears as a sales tool? LET ME SUGGEST THIS… For a list called, “31 Questions to Test Your Listening Skills,” send an email to me and I’ll send you the list for free! * *…

You can’t count on people to connect the dots. Not any more, at least. Here’s why: 1. There are an infinite amount of messages, noise and choices. 2. Attention spans are rapidly diminishing. 3. People (seem to) have ZERO time. 4. People (seem to) have even less patience. 5. Service offerings are poorly defined. 6. Nobody (really) knows what you actually do. 7. And customers crave simple. So, you…

OK, fine. So you can’t agree with EVERYBODY. That doesn’t mean you have to be a jerk about it. You can still oppose someone’s viewpoint while maintaining your approachability. See, responding to someone by saying, “I disagree” might make her feel… o Stupid o Wrong o Resistant o Defensive o Threatened o Personally attacked And that’s no good. So, here’s my suggestion. Try saying, “I (respectfully) disagree.” It’s more…

1. They just don’t care. 2. They haven’t been listened to first. 3. They’ve already heard enough lies. 4. They’re just waiting to take the stage. 5. They’re too busy reacting defensively. 6. They’re tuning you out as a defensive device. 7. They’re too busy trying to change you first. 8. They’re too interested in their own minds. 9. There’s too much noise, internally and externally. 10. They’re only…