Blog
Hooray! It’s 2009…
Ahhhhh…! That’s the sound of a refreshing start to a new year. Took a week off to relax so I could accomplish NOTHING. I feel great. Hope you do too. Still, it’s great to be back .Just wanted to list a few announcements for some cool upcoming stuff: 1. Podcast. I did a fun, informative interview about creativity with Jim Kukral from Blend This Book. Jim’s a totally cool,…
19 Unarguable Reasons to Make Writing Part of Your Life
Writing might be the single most important act anyone could practice. For your business, for your brain, for your heart, for your soul, for your body and for your life. Writing is everything. Now, I may be a little biased, as my occupation is a writer. But that shouldn’t matter. Everyone should write. Everyone CAN write. Everyone must write. Even if you’re not that good. Even if you never…
17 Tools to Help You Survive in 2009
“A true Ninja uses his surroundings to survive.” That’s basic Ninja code. MY QUESTION IS: What are you using to help your business survive? What are you using to help your creativity survive? And what are you using to help your SELF survive? I’m a Leverager. I like to use things. I like to kill two stones with one bird whenever possible. Today, I want to share a list…
Does your marketing move people’s eyebrows?
On May 14th, 1998, Seinfeld went off the air. I remember exactly where I was when it happened – over at my friend Drew’s house, glued to the screen, near teary-eyed when the final credits started rolling. It was a sad day in TV history. In my opinion, all flags should have flown at half-mast that week. But Jerry, George, Elaine and Kramer didn’t mind. Because Seinfeld wasn’t going…
Why ideas are overrated
Do we really need more idea people? I don’t think so. Don’t get me wrong. I LOVE idea people. Especially this guy. Also, ideas are the most important thing in the word. Also, ideas are your number-one source of income. But ideas are FREE, and only execution is priceless. And execution is extremely rare. So, maybe we don’t need more “idea people.” Maybe we need more execution people. LET…
Attributes of Approachable Leaders, Pt. 2
Past Posts ATTRIBUTE #1: Have conversations that change people. Today’s Post ATTRIBUTE #2: Meet people wherever they are. No judgments. No evaluations. No appraisals. No worries. That’s the way I feel when I hang out with my friend Dr. Tom Lipsitz. As a veteran psychiatrist, he’s seen just about everything. There’s no problem you can bring to him that he hasn’t been exposed to before. Now, that doesn’t mean…
Who will meet your next customer before you do?
Probably someone who works HARDER than you. Which means they practice more than you. How many hours did you practice last week? Which means they prepare longer than you. What’s your preparation process? Which means they improve quicker than you. Will you let this day pass without personal growth? Probably someone who works SMARTER than you. Which means they don’t hang out with losers. Who are you having lunch…
13 Lessons My Customers Taught Me This Year
When I conduct workshops or training sessions, I like to finish up with a little exercise called “Postcard Commitment.” Here’s how it works: 1. First, blank postcards are passed out to all attendees. They are instructed to self-address them. 2. Then, they are given five minutes to write on the back ONE THING they learned during the program … that they are committed to practicing in the next six…
Are you following up with value or vomit?
Blaaaargh. That’s the sound of most salespeople’s follow-up practices. No originality + No engagement + No valid reason for following up = No sale. Let’s look at five unremarkable follow up approaches (vomit), and replace them with five unforgettable approaches (value): VOMIT: “Have you gotten a chance to look over my proposal?” VALUE: “I just found a fascinating article about your #1 competitor…” LET ME ASK YA: Do you…
8 Ways to Making Communication a Relaxing Experience
My friend Andrew is pretty chill. Whenever we hang out, our time together is relaxing. Which (also) makes our time together enjoyable and productive. You know, like you want to skip your next appointment and just keep talking all morning. My friend Sandi is quite scatterbrained. Whenever we hang out, our time together is fairly tense. Which (also) makes our time together frustrating and inefficient. You know, like you…