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It’s not about the answer. Answers are overrated. Questions are more important than answers because of the PROCESS they initiate. For example: 1. It’s about POINTING to a variety of solutions. There’s usually more than one answer. And limiting yourself to a sole-solution is a dangerous barrier to creative thinking and effective problem solving. How many right answers are you willing to accept? 2. It’s about STIMULATING thinking. You…

1. Are you allowing yourself to create? It begins with permission. Returning to your childhood. As my friends Kim & Jason say, “Escape Adulthood!” Be a kid. 2. Are you creating from the soul or from what the marketplace wants? One of them makes you money; the other makes you happy. Take your pick. Don’t prostitute art. 3. Are you letting anybody murder your creative nature? Don’t. Tell those…

One of the great leverage questions you could EVER ask yourself is, “Now that I have this, what else does this make possible?” That’s how you kill two stones with one bird, as my mantra says. And the cool part is, when you plug your blog into that equation, the creative sales possibilities are endless. SO, HERE’S THE SECRET: Your blog is non-threatening, not salesy, value-driven tool that you…

My doctor, the great Steve Edmundowicz,, once told me, “If I listen to my patients, they give me their diagnosis. If I listen to my patients long enough, they give themselves their cure.” LESSON LEARNED: Monopolize the listening. That means patience. Breathing. Relaxing. Affirming. Acknowledging. Questioning. “Loving someone with your ears,” as I officially define listening. So, whoever you are, whatever your role is, whenever you’re listening and whomever…

1. Anytime you share link love, email the person you mentioned in your blog and thank them. They’ll probably find your post through their Google Alerts eventually, but still, a personal note from the actual blogger is always appreciated. It’s also more likely to stimulate word of mouth AND cement a new relationship, since it is grounded in value, respect and connectedness. 2. Ask your readers QUESTIONS. Here’s why:…

Let’s juxtapose two famous quotations, neither of which Google credits to any one source in particular: 1. “Show me your friends I’ll show you your future.” 2. “A man is known by the company he avoids.” SO: You are a reflection of the people you hang out with. Which also means you (aren’t) a reflection of the people you (don’t) hang out with. What kind of people do YOU…

To watch Scott’s interview, head over to KSDK St. Louis! LET ME ASK YA THIS… What will you leverage this year? LET ME SUGGEST THIS… For the list called, “7 Ways to Out LEVERAGE Your Competition,” send an email to me, and I’ll send you the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Coach, Entrepreneur [email protected] Nobody seeing YOUR name…

Past Posts ATTRIBUTE #1: Have conversations that change people. ATTRIBUTE #2: Meet people where they are. ATTRIBUTE #3: Vortex people in. Today’s Post ATTRIBUTE #4: Share the spotlight. It’s one thing to shine; it’s another thing to create an atmosphere where OTHERS can shine. Richard Tait, founder of Cranium, practices this principle daily. At the 2008 Fire Sessions, a Brains on Fire conference where he and I both conducted…

This week my friend Paul asked me a solid question: “What are your All-Time Top Ten Branding Lessons Learned from 3,000 Days of Nametagging?” So, I spent some time coming up with a sort of “Greatest Hits” list. Here are ten brand building strategies to BANK in 2009: 1. Approachability wins. We live in a culture of sales resistance. Consumers are skeptical and require confidence before deciding to buy….

As the 3,000 Days of Nametagging celebration continues, I thought we’d spend today talking about misconceptions. Here are a few I’ve discovered in my own business. I challenge you to come up with a list of your own: 1. Access isn’t presence. You can still “be there” and offer value to your clients if you’re across the country. 2. Activity isn’t results. Beware of mistaking one for the other….