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Nope, it’s got nothing to do with Google. It’s much, MUCH simpler than that. The Greatest Branding Secret in the History of Modern Marketing boils down to one word: Honesty. Yep. That’s it. Honesty. Call the Marketing Department for an emergency meeting. This is groundbreaking stuff. “How are you branding your honesty?” That’s the question you need to answer. Whether you’re a Fortune 1000 on Wall Street, a thirty-person…

Marketing is simple: Create a product that people can stumble upon, obsess over, fall in love with, become addicted to and tell their friends about. There ya go. I just saved your company $80,000 in marketing costs. You’re welcome. – – – OK, so, maybe marketing isn’t THAT simple. Today’s post is about how to make your website more findable, more obsessable, more lovable, more addictable and more spreadable….

Past Posts In This Series ATTRIBUTE #1: Have conversations that change people. ATTRIBUTE #2: Meet people where they are. ATTRIBUTE #3: Vortex people in. ATTRIBUTE #4: Share the spotlight. Today’s Post ATTRIBUTE #5: Respond to what IS. – – – PICTURE THIS: You’re a beginning Bikram Yoga student. It’s only your third class ever. The room is sweltering. Sweat pours out of your body like a car wash. Muscles…

As a Thought Leader, you need to be a master of your subject. That means staying relevant. That means always challenging yourself. That means constantly updating, refining and deepening your expertise. IN SHORT: You need to be able to talk forever. That’s always been one of my favorite pieces of wisdom: You need to be able to talk forever. And I’ll never forget the first time that sentence profoundly…

Nobel Prize winner Dr. Albert Schweitzer famously suggested the following: “Search and see if there is not some place where you may invest your humanity.” Now, although that quotation is over forty-five years old, it couldn’t be more relevant today. In a business world that’s getting faster, less personal and more anonymous, we owe it to ourselves, to our customers and to our employees to STOP BEING ROBOTS. With…

I’ve done segments for CNN, The Today Show and 20/20, and I’d say this one turned out pretty darn good, considering it was produced by the students of Ladue High School! Watch the original video on SchoolTube. (Ha! Like YouTube, but for school video projects. Nice.) LET ME ASK YA THIS… How are you taking people behind the scenes? LET ME SUGGEST THIS… For a list called, “26 Ways…

Video not working? Click here for Adobe Flash 9. Watch the original video on NametagTV! LET ME ASK YA THIS… What are you doing to stimulate, harness and increase WOM? LET ME SUGGEST THIS… For a list called, “11 Ways to Out Google the Competition,” send an email to me, and I’ll send you the list for free! * * * * Scott Ginsberg That Guy with the Nametag…

Last night my friend Andy sent me a killer quotation from one of our favorite philosophers, A. Nonymous: “You can’t sit around and wait for the storm to be over. You’ve got to learn how to dance in the rain.” I immediately thought of our current economic condition. Yes, business sucks. Yes, layoffs are abounding. Yes, job stability is wavering. The challenge is learning how to dance in the…

Impatience is underrated. Now, before you flip out, let me explain. Patience – as a virtue – is a beautiful thing. Maybe the beautifulest. And I’m sure I could easily bore you with a bunch of predictable quotes from The Bible, The Koran and The Gita about how patience is love and patience is the fruit of the spirit, blah blah blah. But I won’t. Instead, let’s talk about…

TWO WORDS: Michael Scott. If you watch The Office, you know what I mean. Poor Michael. As the branch manager of Dunder Mifflin, every time he walks into the room, something bad happens. People stare. People stop talking. People walk the other way. Even in one particular episode, Stanley’s stress monitor started beeping faster and faster as Michael approached him. Yikes. What about you? When you walk into a…