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As someone who reads five books a week, the following is going to sound like a bold statement: I guarantee Chris Johnson’s new book, F#@% Therapy, is going to change the world. I don’t think I’ve ever said that about a book before. Read these eight keepers from my notes, and you’ll understand why… 1. What encroaches on your soul? 2. Once you stop wrapping your ego around unimportant…

Today must be media day! Last month Sonja Carberry from The Investors Business Daily interviewed me about elevating visibility, approachability and of course, Obama. Today the IBD printed her terrific article called Present a Real Presence in the Leaders & Success section. Lots of meaty, helpful suggestions about sticking yourself out there. Even a few quotes from the book! (shucks) LET ME ASK YA THIS… What’s your secret for…

So, less than an hour ago, I went straight from the ABC studio to the Starbucks across the street and they’ve already got the footage online! I heart technology. We had a blast. Watch the clip here. See ya at Bagels & Brainstorming at noon today! LET ME ASK YA THIS… How will you recession-proof your career? LET ME SUGGEST THIS… For the list called, “24 Ways to Out…

My friend John Jantsch from Duct Tape Marketing is the brains behind Make a Referral Week. This is an entrepreneurial approach to stimulating the small business economy … one referred business at a time. The goal for this week has been to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the impact of a simple action that could blossom into millions of dollars…

I heart anagrams. I posted last year about anagramming the word “attraction.“ Kind of a neat experiment. Came out pretty cool. So, let’s do another one today: You can’t spell M-A-R-K-E-T-I-N-G without the word… Art. Because it IS an art. And a science. And a practice. All of the above. How many marketing books did you read this month? Gent. Be kind and respectful. Just like a proper gentleman….

You have two kinds of expertise. First, there’s your Content Expertise: It’s topical. It’s a field of study. It comes from your head. It comes from what you KNOW. And, you deepen your Content Expertise through learning, reading, writing and teaching. Second, there’s your Core Expertise: It’s a practice. It’s a way of being. It comes from your heart and soul. It comes from who you ARE. And, you…

In the (awesome) book Free Agent Nation, author Daniel Pink cites a 2001 survey conducted by The Washington Post that indicates the following: “Self-employed businesspeople spend an average of 43 minutes a day marketing themselves.” MY GUT REACTION: “43 minutes? Are you kidding me?” That’s 8%. Which leads to my next question: “What are you doing for the other 437 minutes? ANSWER: The wrong things. As a self-employed businessperson,…

Wearing a nametag 24-7 for the past 3,000+ days has been great practice. Practice being vulnerable, that is. And as I continue to reflect on the past nine years of adhesive adventures, I’m slowly starting to realize the connection between vulnerability, approachability and profitability. HERE’S THE REALITY: Sticking yourself out there is a risk. And vulnerability is about being open. Revealing your personhood to the world. Submitting your ideas,…

So, I wrote a new ebook last night. Not for any particular reason. There was some stuff that just needed to be said. Anyway, here it is. For you. For free. For ever: ALL KEEPERS, NO FLUFF 241 Ways to become a Living Brochure of Your Own Awesomeness Here’s a few excerpts: 7. Allow people to experience that they can change your mind. 32. Believe what you believe because…

Your introduction is WAY too long. During your speech. On your website video. In the beginning of your book. Way, way too long. This is dangerous for three reasons: FIRST: The attention span of a human being is about six seconds. So, if you don’t grab them RIGHT AWAY you may never get them. SECOND: The choices people have (besides you) are approaching infinite. So, if you don’t grab…