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There are no cover bands in the Rock and Roll Hall of Fame. The same goes for business: The more imitatable you are, the less valuable you are. That’s why imitators never make history – only originators do. Your challenge is to honestly ask yourself if the personal brand you’re building is (truly) an amplification of your uniqueness … or just an echo of somebody else’s marketing. Because if…

You have zero control over the economy. But you DO have 100% control over YOUR economy. REMEMBER: Just because THEE economy sucks, doesn’t mean YOUR economy can’t rock. THE QUESTION IS: Which of the two will you invest your time in? Consider these two facts: 1. The word “economy” derives from the Latin oeconomia, which means, “household management.” 2. The actual definition of the word “economy” is: “The disposition…

Remember the scene from Planes, Trains and Automobiles when Steve Martin reaches his breaking point? After sharing a sleep-deprived night with his newfound travel buddy, John Candy, Martin leaps out of the beer-drenched motel bed in the middle of the night and starts ranting about Candy’s maddening behaviors: “Didn’t you notice on the plane when you started talking, eventually I started reading the vomit bag? Didn’t that give you…

We’re all trying to advance something. Our self. Our idea. Our cause. Our status. Our career. Our position. Our initiative. And it’s hard. Real progress is expensive and time intensive. THE GOOD NEWS IS: Advancing whatever you’re trying to advance WILL become an inevitable consequence if you make yourself a more advanceable person. Here’s a collection of twelve practices for doing so:: 1. Be prepared to advance. That’s the…

Woody Allen was wrong. His famous one-liner was, “80% of life is showing up.” Wrong. Showing up isn’t enough. Think about it: How many times have YOU showed up … and sucked? HERE’S THE REALITY: That you show up isn’t nearly as important as how you show up. People respond to the sum total of what you present to them. Either positively, negatively, or not at all. It all…

• Action. That means more doing and less talking. How many times did you blog last week? • Actor. You’re method acting and the character is YOU. What do people get when they get you? • Attic. Clear the cobwebs off your old marketing. How often are you reinventing yourself? • Cantor. Stop yelling and interrupting. Start SINGING. People will listen. Is your marketing making music or noise? •…

1. Analyze the why. Why drives you. Why is fueled by purpose. Why is what changes the world. Why is the architecture of vision. And the why is way more important than the how. Are your dreams debunked by the hopeless waiting for how? 2. Assemble the knowledge. You don’t even need to know that much. Just the bare minimum to be able to do something awesome. Once you…

I was running late to yoga class the other day. So, I decided to take a shortcut. Not surprisingly, the shortcut took twice as long as the original route. How many times has that happened to you? ANSWER: Too many. WHY: Because shortcuts are stressful, expensive and time intensive. But we take them anyway to impress ourselves. Or, on occasion, to impress the cute girl riding shotgun. In fact,…

LET ME ASK YA THIS… What do you think every new (and old) blogger should know? LET ME SUGGEST THIS… For the list called, “101 Ways to Create a Powerful Web Presence,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Coach, Entrepreneur [email protected] Need to build your Thought Leadership Platform? Perhaps my…

What’s THEE best adjective to come after your name? ANSWER: Sought-after. It denotes credibility. It depicts desirability. It displays buyability. More importantly, “sought-after” demonstrates social proof, which is what helps your buyers (finally) relax and think, “Thank God I don’t have to be the first person to trust this guy.” Successful marketing is about being demand. And the cool part is: The more in-demand you currently are, the more…