Blog
Watch Scott Write — 2.5.10
People often ask me about my writing process. So, instead of trying to explain it, I thought I’d just show it. This is the second in a series of writing sessions (4-hour time lapse down to 8 minutes!) of my unparalleled content generation, content management and content deployment systems. Episode 4 — 2.4.10 Soundtrack — “Up There” by Charlie Hunter from Come in Red Dog, This is Tango Leader….
9 Ways to Steal the Show without Stinking Up the Room
Contrary to the actions of Will Ferrell, you don’t need to strip down buck nekkid and run around the room like a drunken maniac to steal the show. Although that technique does work pretty well. True show-stealers are the ones whose energy, attitude, actions and words compose a vortex into which surrounding people can’t help but be sucked. Whether you’re giving a speech, facilitating a brainstorming session, conducting a…
6 Ways to Bow to the Door of Next
The most important word in your entrepreneurial vocabulary is “next.” Next fortifies action. Next symbolizes progress. Next is the BFF of your business. Next means complacency prevention. Next means continuous improvement. Next is the monetizer of momentum. Next is the fervent architect of creative reinvention. Next is the critical trigger of entrepreneurial advancement. Next is the rocket fuel of your career. Next derives from the German term, nahisto, which…
How to Stay Over Yourself
It’s amazing how quickly humility shows up when you’re incapacitated in a hospital bed for six days with a three-foot tube in your chest wacked out on morphine experiencing multiple anxiety attacks. That happened to me in February of 2006. “Excruciating would be an understatement,” I explain to people when I tell the story about my collapsed lung, aka, pneumothorax. Fortunately, from great suffering comes great awakening: That was…
NametagTV: Enemies of Marketing
Video not working? Click here for Adobe Flash 9. Watch the original video on NametagTV! LET ME ASK YA THIS… What are your enemies? LET ME SUGGEST THIS… For a list called, “88 Questions Every Marketer Should Ask,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Coach, Entrepreneur [email protected] The world’s FIRST…
8 (More) Marketing Lessons Learned from My Spam Folder
Email spam – while annoying, unethical, sexually graphic and a colossal time waster – IS quite entertaining. It’s also a consummate example of smart marketing. Recently, I spent some time perusing the 1,385 messages in my spam folder. Not surprisingly, patterns began to arise. I extracted a collection of subject lines and headers that either grabbed my attention, made me laugh, or caused my body to react in ANY…
8 Ways to become the ONE Person at Your Company Everyone Wants to Sit with at Lunch
1. Don’t be a needle in a stack of needles. You will lose. And here’s why: Nobody notices normal, nobody buys boring and nobody pays for average. Period. Amen. Q.E.D. As such, your greatest barrier to business success isn’t a bad economy, stupidity, inexperience, or lack of funding – it’s anonymity. Therefore: Stop winking in the dark and start being ubiquitous. Perhaps begin by formulating a Visibility Plan. Not…
Watch Scott Write — 2.4.10
People often ask me about my writing process. So, instead of trying to explain it, I thought I’d just show it. This is the second in a series of writing sessions (4-hour time lapse down to 8 minutes!) of my unparalleled content generation, content management and content deployment systems. Episode 3 — 2.4.10 Soundtrack — “Light Through the Veins” by Jon Hopkins from “Insides.” Watch other episodes on the…
Are You Guilty of Succumbing to These Six Seductive Disguises of Success?
1. Ambiguity is opportunity in disguise. Love it. Welcome it. Embrace it. And know that NOT knowing paves the way for glorious and unimpeded progress. How do you act when faced with ambiguous situations? 2. Art is infection in disguise. That’s your job as an artist – to infect people. To approach your canvas as a syringe, pumping all who see it full of 300 cc’s of your truth….
7 Ways to Draw Admirers into Your Orbit without Developing a Messianic Complex
An orbit is the gravitationally curved path of one object around a point or another body. Usually, the word is used in reference to astronomy. Not today. Science class, schmience class. AS A THOUGHT LEADER: Your mission to draw admirers into YOUR orbit. Your halo of genius. Your vortex of value. Your whirlpool of fascination. Your gravitational pull of brilliance. That’s what Smokin’ Hot Pieces of Brain Candy do….
