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There’s a reason you’re not getting through to people. Your members. Your customers. Your associates. Your volunteers. Your employees. Your congregants. Your constituency. IN SHORT: The people you serve on a daily basis. Have you been wondering why nothing you say seems to stick? HERE’S ONE REASON: You’re not packaging your thoughts into messages. That’s the secret to both listenability and retainability. And the first step is to identify…

For those of you human beings out there (and I think you know who you are) here’s a quick list of assumptions. You want to be: Valued. Needed. Wanted. Affirmed. Appreciated. Accepted. Respected. Recognized. Remembered. Taken seriously. Given a chance. Part of something that matters. IN SHORT: You want to be heard. Because if you’re not – if people can’t hear you – they can’t follow you. And if…

Video not working? Click here for Adobe Flash 9! Watch the original video on NametagTV.com LET ME ASK YA THIS… What are your Phrases That Payses? LET ME SUGGEST THIS… For a list called, “12 Ways to Out Service the Competitionl,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Coach, Entrepreneur [email protected]…

I don’t do drugs. But if I did, I would make damn sure that my dealer was someone who regularly used – and enjoyed – the same drugs he sold to me. THINK ABOUT IT: Wouldn’t you prefer to buy something from someone who’s tried it before? And, look, I understand that you’re not a drug dealer. Anymore. But you are a leader. Even if your job title doesn’t…

If you’re not polarizing, you’re not monetizing. If you’re making people react, you’re not making a difference. If everybody loves what you’re doing, you’re doing something wrong. THAT’S YOUR CHALLENGE: Create something worth being criticized. Otherwise you’re boring. Just another slice of average cut from the mediocre multitude. Otherwise you’re ignored. Just another non-entity in the infinite grey mass of blah blah blah. Otherwise you’re forgotten. Just another flash-in-the-pan,…

Execution isn’t a hobby. It’s an effort. It’s an attitude. It’s an approach. It’s an imperative. And I know I write about it a lot. In fact, you might even be sick of hearing about execution. Too bad. Inertia is a pervasive, expensive, urgent and real problem – in business and in life. Here’s a list of eight (more) practices for converting your inertia into demonstrable forward momentum: 1….

“Nothing should be called good that fails to enlarge our humanity.” Marcus Aurelius. Meditations. Twelve hundred years ago. Too bad more companies aren’t living that philosophy. Especially now. As technology accelerates to shocking velocities. As competition saturates to near-commoditized levels. As customers and employees become more isolated and disengaged. NOBODY CAN ARGUE: Being human is good for business. People demand it. Customers expect it. Employees deserve it. And trust…

Finished is the new perfect. You’re never fully ready. You’re never completely done. You’re never entirely sure of yourself. What matters, what counts, is that you execute – without remorse – every single day. Here’s how: 1. Battle the excuse barrage. Instead of getting ready to prepare executing your plan for formulating your strategy to begin the initial stages of brainstorming your pre-launch, just start. Less aiming, more firing….

Video not working? Click here for Adobe Flash 9! Watch the original video on NametagTV.com LET ME ASK YA THIS… Why aren’t your customers calling you back? LET ME SUGGEST THIS… For a list called, “10 Ways to Get Customers to Return Your Call,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker,…

Stick-to-itiveness can be learned. Aka, “Stick to it.” Aka, “Stick with it.” Aka, “Stick in there.” All you have to do is shift your attitude completely – work hard, smart and long while nobody notices – and design a daily practice of self-determination and commitment. Hey. I said it could be learned – not that it would be easy. Up to the challenge? Cool. Fortunately, I’ve already published nine…