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A brand without focus is destined to be forgotten. Try to make everybody happy, and you lose. Try to make everybody like you, and you lose. Try to make everybody want you, and you lose. Success, therefore, is a process of elimination. It’s learning what your brand can live without. MY SUGGESTION: Stop your driving your brand all over the interstate. You’ll either get pulled over, cause an accident…

Not with a fatal disease, of course. We’ll leave that to the zombies. Instead, let’s talk about your role as a leader. The word “infect” comes from the Latin infectus, which means, “to put in.” THAT’S THE BIG QUESTION: What are you putting into people? What are you infecting them with? Fire? Love? Creativity? Negativity? Inspiration? Indifference? Enthusiasm? Salmonella? It might not matter. With the exception of most diseases,…

Ever seen a dog fart so loud that he scares himself? I love it when that happens. It’s a helpful reminder of two key life lessons: 1. Everybody farts. 2. Scaring yourself isn’t always a bad thing. Think about it: To scare yourself is to motivate yourself. To scare yourself is to challenge yourself. To scare yourself is to understand yourself. Not that you should do anything dangerous. I’d…

Few forces in the world burn brighter than a human being’s inherent hunger to contribute. However, contrary to what Al Gore says, making your mark in the world doesn’t have to mean leaving carbon footprints. What it does mean is getting off your ass, getting into the game and cementing your legacy. That way, you can leave this cosmic campsite better than you found it. To do so, consider…

In March of this year, I had the opportunity to speak in front of 4,000 insurance agents at the Million Dollar Roundtable Korea. One of the coolest experiences of my career. This playlist contains all four parts of the speech. Enjoy! LET ME ASK YA THIS… Who’s cheering for you? LET ME SUGGEST THIS… For the list called, “15 Ways to Out Learn Your Competitors,” send an email to…

In his final HBO comedy special, seventy-one year old George Carlin walked onto the New York stage to a standing ovation and opened his show with the following comment: “I’d like to begin tonight by saying: Screw Lance Armstrong!” “I’m tired of that idiot. And while you’re at it, screw Tiger Woods, too. There’s another idiot I can do without. I’m tired of being told who to admire in…

To trust is to surrender. To surrender is to open yourself. To open yourself is to risk getting hurt. To risk getting hurt is to increase the probability of success. LESSON LEARNED: When you assemble the courage to trust the process, you access the power to transform the world. Your world. Your partner’s world. Your customer’s world. Your employees’ world. Your organization’s world. Maybe even your dog’s world. Today…

LET ME ASK YA THIS… How are you increasing the probability of success? LET ME SUGGEST THIS… For the list called, “26 Ways to Practice Being Yourself,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Entrepreneur, Mentor [email protected] The world’s FIRST two-in-one, flip-flop book! Buy Scott’s comprehensive marketing guidebook on Amazon.com and…

“How do people feel about using your system?” That’s the question that matters. Whether you write software, own a retail store, run a non-profit, counsel married couples – even if you’re trying to land a job in a down economy – everyone has users. Everyone. Even if you don’t call them users. And if you can’t deliver your value with an abundance of user friendliness, you lose. HERE’S THE…

LET ME ASK YA THIS… How will you become more hireable? LET ME SUGGEST THIS… For the list called, “15 Ways to Out Learn Your Competitors,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Entrepreneur, Mentor [email protected] Never the same speech twice. Always about approachability. Watch The Nametag Guy in action here!