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Thanksgiving isn’t just about giving thanks. It’s about football, overeating, family feuding, travel atrocities, excessive shopping, more overeating, napping, more football, and most importantly, having the same three-minute conversation over and over again with people you don’t even like and should have unfriended on Facebook years ago. Best. Holiday. Ever. Anyway, it’s Wednesday night, it’s raining, and we’ve got a long weekend ahead of us. But as I sit…

Robert Frost was right. Taking the road less traveled makes all the difference. THE QUESTION IS: How do you navigate that road and still arrive at your destination in one piece? And not just in one piece – in one peace, too? My name is Scott, and I’ve been taking the road less traveled pretty much my whole life. Especially since I graduated from college. That was the last…

LET ME ASK YA THIS… Who’s joining you? LET ME SUGGEST THIS… For the list called, “11 Ways to Become Brilliant By Next Thursday ,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Entrepreneur, Mentor [email protected] Never the same speech twice. Now booking for 2011! Watch The Nametag Guy in action here!

Average inhibits your ability to grow. Average chokes your ability to matter. Average numbs your ability to contribute. And priding yourself on average means programming yourself for irrelevancy. On the other hand… Awesome is the invitation of success. Awesome is the birthplace of meaningful. Awesome is the quickest, shortest path to greatness. And priding yourself on awesome means programming yourself for superiority. Which one do you personify? Which one…

My favorite episode of Mad Men is called “Lipsticks & Dipsticks.” In his sales pitch, Don Draper says the following: “Every woman wants choices. But in the end, none wants to be one of a hundred in a box. She’s unique. She makes the choices and she’s chosen him. She wants to tell the world he’s mine. He belongs to me, not you. She marks her man with her…

LET ME ASK YA THIS… How many interviews did you do this week? LET ME SUGGEST THIS… For the list called, “12 Ways to Keep Your Relationships Alive,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Entrepreneur, Mentor [email protected] Never the same speech twice. Now booking for 2011! Watch The Nametag Guy…

That’s nice, but… We’re not Apple. That’s nice, but… That doesn’t help me. That’s nice, but… How much will this cost? That’s nice, but… How does that affect the bottom line? That’s nice, but… That doesn’t really answer my question. So much for the power of nice. Not that there’s anything wrong with being nice. BUT HERE’S THE DIFFERENCE: Nice gets commended, necessary gets compensated. Which word describes the…

A few weeks ago we talked about retaining relevancy. For your person. For your company brand. For your organization as a whole. IN SHORT: Don’t be a phonebook. Today our discussion continues with four more strategies for staying relevant:1. Renew your relevance to adapt to your customer’s lifestyle. Did you know that McDonald’s offers free wifi? Yep. It’s pretty sweet. Hell, I’ve gone there with my laptop on several…

LET ME ASK YA THIS… Who’s joining you? LET ME SUGGEST THIS… For the list called, “15 Ways to Out Learn Your Competitors,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Entrepreneur, Mentor [email protected] Never the same speech twice. Now booking for 2011! Watch The Nametag Guy in action here!

Stick-to-itiveness can be learned. Aka, “Stick to it.” Aka, “Stick with it.” Aka, “Stick in there.” All you have to do is shift your attitude completely – work hard, smart and long while nobody notices – and design a daily practice of self-determination and commitment. Hey. I said it could be learned – not that it would be easy. Up to the challenge? Cool. Fortunately, I’ve already published part…