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According to recent news release from United States Bureau of Labor, twenty-five percent of all American workers are self-employed. That means one out of every four of us is our own boss, right? Wrong. Everybody is their own boss. Even if you’re not self-employed. Even if you’re not employed at all. You’re still the boss. Interestingly, the term “boss” comes from the Dutch baas, which means, “overseer.” Isn’t that…

Dishonesty has a limited shelf life. According to a recent study from the American Academy of Matrimonial Lawyers, eighty percent of divorce lawyers have reported a spike in the number of cases that use social media for evidence of cheating: “Flirty messages and photographs found on Facebook are increasingly being cited as proof of unreasonable behavior or irreconcilable differences.” Unfortunately, the study forgot to mention one thing: This problem…

First, you wanted to grow marketshare. Then, you wanted to expand mindshare. Now, you need to capture something bigger. After all, humans are emotional creatures. Not integers. Not categories. Not demographics. People. And if you want to reach the ones who matter most, you need to capture heartshare. Now, while I’m not claiming squatter’s rights on this particular term, I am going to officially pen the definition of it:…

Let’s talk about your people. Users. Customers. Clients. Employees. Staff. Volunteers. Members. Students. Followers. Congregants. Audience members. Participants. Listeners. Viewers. Subscribers. What engages them? CONSIDER THIS: The word “engage” comes from the French engagier, which means, “to make a pledge.” Maybe that’s the real question: Why do people pledge themselves? To the leader. To the team. To the organization. To the mission. Why do people engage? Here’s my theory:People…

Intensity is highly overrated. In times of crisis, people turn to people who are calm. Not emotionless. Not uncommunicative. Not borderline comatose. Calm. Calm is what builds trust, mitigates stress, remedies confusion and inspires followership. THE ONLY PROBLEM IS: You can’t really calm people down. All you can do is turn yourself into a force of calm, in the hopes that you’ll infect people with the energy they need…

Twenty years ago, my dad jumped. He broke ties with his corporate owners and went out on his own. And for the first year, he was working from home, struggling to build inventory and scrambling to find customers. Not exactly our family’s finest hour. But, he still cites that move as his best decision ever. And two decades later, his company still remains the best in the business. Now,…

LET ME ASK YA THIS… How do you preserve customer control? LET ME SUGGEST THIS… For the list called, “15 Ways to Out Learn Your Competitors,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Entrepreneur, Mentor [email protected] Never the same speech twice. Always about approachability. Watch The Nametag Guy in action here!…

If you’re under the age of thirty-five, the default posture of the world is not to believe you. I know. Total bummer. But it’s not your fault – it’s just human nature. Age equals credibility. And there’s no way to speed it up. Actually, I take that back. My friend Tom Reilly once suggested: “If you want people to take you seriously, either go grey or vacate.” Not a…

Everything on this planet has a life cycle. Products. Services. Industries. Plants. Planets. Animals. Ideas. Blogs. Relationships. Recessions. Religions. Philosophies. Nothing is immortal. Except for Keith Richards. Seriously, that guy just doesn’t die. But when it comes to organizations, the same rule applies: Non-profits. Faith communities. Charities. Clubs. Trade associations. Membership organizations. Volunteer groups. Outreach programs. They have life cycles too. And whether or not you want to admit…

I know who you are. You’ve chosen to follow an uncommon road. You’ve elected to pursue a perilous and uncertain course. You’ve decided to go where there is no path and leave a trail. Let me be the first person to say: Hell to the yes. You are going to grow geometrically. You are going to evolve exponentially. You are going to learn comprehensively. Pshht. Paths. Overrated. But. HERE’S…