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Every leader has an audience. And, anyone who has an audience wants the same thing: To receive an encore. It means people want more of you. It means people offer honor to you. It means people extend gratitude for you. Now, along your spectrum of constituents, perhaps the most critical audience you need to blow away is the internal one. I’m talking about your peeps. Your employees. Your staff….

Welcome all Gitomer groupies! If you’ve landed on this page, you’ve just bought a copy of Jeffrey’s new book, Social Boom. My name is Scott Ginsberg. Jeffrey and I are friends. And he asked me to offer a special gift as a thanks to you. I write books and give talks on approachability. And, since this book is all about online platforms, I’ve written a few thoughts on taking…

Life is not a Nike commercial. Being told to “just do it” is not enough. If it was, you would have “just done it” by now. BURN THIS INTO YOUR MIND: Self-discipline requires hard and consistent mental, physical and emotional labor. It is not the path of convenience. It is not a glamorous way of living and working. It is not something most people are going notice about you….

Last time I checked, being human was still good for business. It’s what makes you listenable. It’s what makes you engageable. It’s what makes you approachable. THE QUESTION IS: As technology accelerates and slowly engulfs the entire marketplace, what will you do to keep yourself, your brand and your organization human? Here’s a collection to of ideas to help you do so:1. Befriend simplicity. During a recent workshop, one…

I recently read an article in The Onion that painted a frighteningly accurate picture of employee disengagement and dissatisfaction. The headline was, No Machine Can Do My Job As Resentfully As I Can. It portrayed an embittered office employee who spent most of his days despising and bemoaning his miserable lot. “I seethe with the unbearable knowledge that this will be my sole livelihood until the day I die….

It’s not that hard to make people happy. All you have to do is treat them like people. Not as objects. Not as integers. Not as trophies. Not as machines. Not as categories. Not as dollar signs. Not as commodities. Not as abstract entities. Not as a means to an end. Not as bloodless statistical entities. Not as impersonal facets of production. As people. And I know what you’re…

You can only talk to yourself for so long. Eventually, you have to build an audience. Otherwise, you’re just winking in the dark. THE COOL PART IS: It’s never been easier to do so. The technology is available. The access is available. And the energy is available. All you need is a gameplan to leverage your assets to reach the people who matter most. Whether you sing songs, perform…

To court is “to woo and pay homage.” Which means it’s more than just holding boom-box outside of a girl’s window. No offense, Lloyd Dobler. Courting means inviting openly. Courting means pursuing proactively. Courting means honoring consistently. Courting means acknowledging publicly. AND THE COOL PART IS: Courting isn’t limited to your dating life – it’s also an essential element of your thought life. Because when it comes to the…

Satisfaction is useless and loyalty is overrated. Your people need to be insistent. Otherwise they’re out the door. But don’t let the buzzwords sting you. It’s not about communicating an employee value proposition. It’s not about encompassing a comprehensive set of change management tools. It’s not about sweetening people up so they don’t run away after the recession is over. If you want insistence – that is, people who…

Rarity is inherent. The problem is, there’s such pervasive pressure to remain average, that most people lose touch with what makes them exceptional. HERE’S THE SECRET: It’s not about seeking rarity – it’s about squashing the barriers against finding it. Here’s a list of suggestions to help you, your brand and your organization stay rare:1. Do it all with daring originality. Rare isn’t the absence of fear; rare is…