Blog
Geographic Impotence, or, How Having No Sense of Direction Can Change Everything
Consider four clichés: If you don’t know where you’re going, you may never get there. If you don’t know where you’re going, any road will take you there. If you don’t know where you’re going, you’ll probably end up somewhere else. If you don’t know where you’re going, you’ll never know when you’ve finally arrived. I respectfully disagree. In my experience: If you don’t know where you’re going, nobody…
What It Feels Like to be Heartstrong
I was born on Valentine’s Day. Which, to some people, isn’t a big deal. It’s just another day. But throughout my life, I’ve always felt there was some sort of cosmic significance to that particular date. Like it had something to do with who I was, at my core. I never really gave it much thought. Until recently. I realized that, based on my disposition – based on my…
How to Turn Your Brand into a Badge
After wearing a nametag twenty-four seven for a decade, my badge became a brand. Cool. The only problem is, you don’t wear a nametag. And you don’t have ten years. Fortunately, if your story can play an enduring role in people’s lives, it’s no longer a brand – it’s a badge. And if you want the people who matter most to wear it proud, wear it loud and wear…
How to Secure a Spot in Someone’s Heart, Part 1
Being remembered has less to do with you, and more to do with how people experience themselves in relation to you. Because in my experience: It’s not who you know. It’s whose life is better because they know you. It’s not being the life of the party. It’s bringing other people to life at the party. It’s not making people fall in love with you. It’s helping people fall…
The Young Leader’s to Guide to Getting Heard
You can’t mute your way to success. If you want get ahead, you’ve got to get heard. THE QUESTION IS: How do you have a voice when you’ve barely had any experience? Well, you could always lie. Or be the ass-kissing, apple-polishing, precocious youngster everybody in the office secretly loathes. But if you want to become well known (and known well) in your company, you might try a few…
The Steve Nash Guide to Not Knowing
I was watching basketball at the time. When the game was over, the announcer stepped onto the floor to interview my favorite player, Steve Nash. “It’s fascinating to watch you play. You’re quick, you’re scrappy and you’re smart. And I never know where you’re going to take the ball: Straight to the basket? Across the paint? Out to the three-point circle? I mean, how do you know where you’re…
What Branding Isn’t, What Branding Is, and How to Make Sure People Join Yours
Here’s what branding isn’t: It’s not having a cool logo. It’s not dressing for success. It’s not self-serving competitiveness. It’s not converting yourself into a corporate clone. It’s not telling everyone you meet how awesome you are. It’s not endless self-promotion at the expense of others. It’s not getting ahead of people and moving up the ladder. It’s not memorizing some hollow, hackneyed mission statement. It’s not puking your…
NametagTV: Sales Questions That Matter 3
Video not working? Click here for Adobe Flash 9! Or, watch the original video on NametagTV. LET ME ASK YA THIS… How many questions have you invented? LET ME SUGGEST THIS… For a list called, “27 Reasons People Aren’t Listening to You” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Entrepreneur, Mentor…
How to Throw Your Heart Over the Fence
Commitment changes everything. Whether you’re starting a new relationship, moving to a new city, going full time with your business or devoting your life to a charitable cause, it’s amazing how many positive results occur when you cross that threshold. THE PROBLEM IS: Commitment is not a light switch. It’s not something you turn on when the room goes dark. Commitment is a daily demonstration. Commitment is a constitutional…
How to Stop Measuring and Start Mattering
Not everything can be comfortably quantified. Yes, humans operate out of the need to control of their environment and actions. And they have a native desire to label, organize and make sense of their world. But some things can’t be proved by objective standards. Like the commonly used business phrase, “If you can’t measure it, it doesn’t matter.” How silly. How corporate. How left-brain. MY THEORY: What can’t be…