Blog

There’s nothing more painful than being patient with a dream. Even if we do cast a vision, enlist support from every angle, hustle while we wait and take small, daily steps to move the pile forward, the dream still feels miles away. And in the process, our expectations get crushed. It takes longer than we like. Nobody tells us that when we answer the call to adventure, we might…

LET ME ASK YA THIS… What’s your nametag? LET ME SUGGEST THIS…  For the list called, “11 Ways to Out Google Your Competitors,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Writing, Publishing, Performing, Consulting [email protected] Never the same speech twice. Now booking for 2012-2013! Watch The Nametag Guy in action here!

Six years ago, my left lung collapsed. When I woke up in the recovery room with tube in my chest, the first thing I did was ask the surgeon why this happened to me. He said it was spontaneous. Spontaneous. Really. That’s your diagnosis? That’s the best you can do? Surely there must a more biological reason behind this physically traumatic episode. Not really. It just happens, he said….

It’s hard to turn down food when we’re really hungry. Whether it’s a down economy, a struggling enterprise or a lonely love life, desperate times activate the primal instinct to say yes to whatever satisfies our hunger. So we settle. We give our love, our attention and our resources to the highest bidder, accepting opportunities that are more meh than they are amazing. And before we know it, mediocrity…

People don’t want duplicate happiness. It’s only when we help them experience a joy they can’t have in other areas of their lives that we create a real, lasting and profitable connection.  It’s only when we offer them a one-time, limited edition, never before/never again moment that actually captures their imagination, that we win their hearts forever. It all depends on our embodiment of three powerful words: And nowhere…

LET ME ASK YA THIS… What’s your nametag? LET ME SUGGEST THIS…  For the list called, “23 Ways to Make Your Fans Super Happy,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Writing, Publishing, Performing, Consulting [email protected] Never the same speech twice. Now booking for 2012-2013! Watch The Nametag Guy in action here!

I didn’t invent the nametag. But I certainly took it farther than anyone expected it could go. Myself included. Either way, now it’s mine. I own it. Forever. Not just on the search engines, but anyone I meet will never think about a nametag the same way again. And that level of mindshare is a priceless asset. One that most companies would pay millions of dollars for. The point…

[ View the infographic! ] “Everyone should wear nametags, all the time, everywhere, forever.” That’s my thesis, philosophy, dangerous idea and theory of the universe. My name is Scott, and I’ve been wearing a nametag for past four thousand days. And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen…

Entertainment is the business of distraction. That’s why audiences hand over their hard earned money. To feel, laugh, cry, play, gasp and have their imagination captured, so they can forget about, not worry about, evaporate from, take a break from and get the hell away from life. Even if only for a moment, a minute, an hour or an evening, it’s always worth it when we’re distracted. Not all…

Lester Young was the original king of cool. In the late twenties, not only did he originate the hipster ethos with his cool tenor sax style, he literally coined the word “cool” in jazz circles as a slang term for someone, someplace or something that created a smile in the mind. Nearly a century later, cool still matters. In fact, cool matters more than ever. With the end of…