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[ View the infographic! ] “Everyone should wear nametags, all the time, everywhere, forever.” That’s my thesis, philosophy, dangerous idea and theory of the universe. My name is Scott, and I’ve been wearing a nametag for past four thousand days. And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen…

Entertainment is the business of distraction. That’s why audiences hand over their hard earned money. To feel, laugh, cry, play, gasp and have their imagination captured, so they can forget about, not worry about, evaporate from, take a break from and get the hell away from life. Even if only for a moment, a minute, an hour or an evening, it’s always worth it when we’re distracted. Not all…

Lester Young was the original king of cool. In the late twenties, not only did he originate the hipster ethos with his cool tenor sax style, he literally coined the word “cool” in jazz circles as a slang term for someone, someplace or something that created a smile in the mind. Nearly a century later, cool still matters. In fact, cool matters more than ever. With the end of…

LET ME ASK YA THIS… What’s your nametag? LET ME SUGGEST THIS…  For the list called, “23 Ways to Make Your Fans Super Happy,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Writing, Publishing, Performing, Consulting [email protected] Never the same speech twice. Now booking for 2012-2013! Watch The Nametag Guy in action here!

Every relationship I ever ruined suffered from the same dysfunction. We got lazy with each other. Somewhere down the line, we no longer bothered to bother. We no longer took a minute to make a moment. Caring became a chore, and complacency became the norm. No wonder those relationships never worked out. But not this time. Since then, we’ve adopted a new mantra. Something my dad said that echoed…

“Acts of friendliness in moments of anonymity.” That’s why I wear a nametag: To invite people to join me, to remind the world that face to face is making a comeback and to create spontaneous moments of authentic human interaction infused with a spirit of humor, playfulness and connection. And if a picture is worth a thousand words, a nametag is worth a thousand stories. Here are my most…

To hit the target that matters most, we have to shoot with our own ammo. We have to hire ourselves, fight for what we believe in and execute our own vision, on our own time and on our own dime, fingers stuck in our ears, ready to rock on a moment’s notice. That way, it won’t matter if we win or lose. It won’t matter how many people don’t…

Being an employee is a risky endeavor. Because when we have a job, that means we can lose it. On the other hand, if the work we do every day is our art, our passion, the thing that’s under our fingernails, the thing that means everything in the world to us, then nobody can take that away. It’s ours, always, forever. Not because it’s a job, but because we…

LET ME ASK YA THIS… What’s your nametag? LET ME SUGGEST THIS…  For the list called, “23 Ways to Make Your Fans Super Happy,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Writing, Publishing, Performing, Consulting [email protected] Never the same speech twice. Now booking for 2012-2013! Watch The Nametag Guy in action here!

Everybody is somebody’s somebody. It all depends on what we see when we see people. When we sit down on a bus next to a complete stranger, we have a choice. We can take the easy way out, crack open a book, put in our ear buds and disappear into ourselves. Or we can say hello. We can notice people. We can create an act of connection in a…