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The Nametag Manifesto — Chapter 14: The End of Mass Formality
[ View the infographic! ] “Everyone should wear nametags, all the time, everywhere, forever.” That’s my thesis, philosophy, dangerous idea and theory of the universe. My name is Scott, and I’ve been wearing a nametag for past four thousand days. And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen…
How Do I Break Someone’s Heart Without Feeling Like An Asshole?
There’s nothing more painful than knowing you have to break someone’s heart. Whether it’s the end of a relationship, the termination of an employee, the delivery of a verdict, the cutting of a player, the dismissing of a volunteer, the rejection of a candidate, the reporting of a diagnosis or the conveyance of bad news, at some point in life, we all have to put on a pair of…
The Nametag Guy Live: Are You The Answer?
LET ME ASK YA THIS… What are you the answer to? LET ME SUGGEST THIS… For the list called, “62 Types of Questions and Why They Work,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Writing, Publishing, Performing, Consulting [email protected] Never the same speech twice. Customized for your audience. Impossible to walk away uninspired….
There Will Always Be Another Excuse Not to Create
Any excuse to not create is dangerous. I’m not ready. I can’t find the time. I don’t know what I’m doing. I have nothing to say. I’m not good enough yet. I don’t have the right tools. I’m afraid of revealing too much. I’m scared my parents will see it. I’m sure my ex will hear about it. I know my friends will laugh at it. Even if every…
Are Your Obsessions Societally Useful?
[ Buy prints to inspire your office! ] I had no intention of turning my personality disorder into a career. Consider my resume: “Obsessive compulsive anal retentive control freak attention whore who over-thinks everything and has zero patience, no social filter, limited work experience and no organizational skills who can’t follow simple directions, can’t share, doesn’t work well with others and has serious identity issues.” Get that man a…
Are You a Consumer or a Creator?
There’s never been an easier time to consume. We have more choices, more ways to obtain those choices and more devices with which to enjoy those choices. Plus, throw in the power of free, and those numbers multiply exponentially. On the other hand, there’s never been a better time to create. We have few barriers to entry, fewer restrictions on what we can publish and fewer limitations on how…
The Feedback Fetish
Feedback has become a fetish. Businesses plead with customers to keep their seven-inch receipt, go to their website, fill out a short survey and enter their name for the chance to win free drinks, gift cards and other cash prizes, all for the low price of their email addresses, which will most likely be spammed with future offers of the same ilk and potentially vulnerable to online privacy violations…
What’s Your Portable Sales Force?
The other day my client from Disney Destinations remarked, “I can’t believe there’s only one of you!” Technically, he’s right. As a freelancer, my enterprise solely consists of me, slogging it out, every day, until the work is done. But that doesn’t mean the work goes unassisted. When you hire yourself, you build a portable sales force. People and resources to help to make it rain when you’re not…
Offline is the New Online
[ Email me, buy prints, inspire the office! ] The purpose of online is to get offline. Every time we email, tweet, retweet, direct message, instant message, write somebody’s walls, upload pictures, publish videos, post reviews, chime in on message boards, write blog posts, leave comments, press like buttons and share links, our goal is to get one one step closer to interacting with other human beings, face to…
The Future of Human Marketing
There are a thousand ways to kill a startup. Bad locations, unprofitable niches, sloppy execution, unremarkable products, inflexible owners, poor hiring decisions, bad timing, broken business models, the passion paradox, lack of financing, lack of market traction, premature scaling, poor investor management, fights between founders, uncontrollable growth, just to name a few. No wonder half of them die before their fifth birthday. But we can’t overlook the silent killer….