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Just be like the sun
People don’t need information, they need affirmation. Google can give them information to their heart’s content. But only a living, breathing human being can sit down, listen to that person’s story, look them in the eye, and say something like, oh wow, that really sucks. Or hey, you’re doing great, so keep it up. Or, yeah, that’s amazing, I knew you could do it, way to go. Affirmation really…
Do all of that work necessary to grow up
The brain does not reach full maturity until our middle twenties or thirties. Adolescence isn’t finished just because the word teen no longer appear in our age. It usually take two or three decades of life before we can genuinely build an adult understanding of the world. And so, if not a number, then what are the defining characteristics of adulthood? How do we know that we’re actually growing…
What would you say, ya do here?
Determining the market value of your talents is difficult. Pinpointing the vehicle of your uniqueness requires the intersection of two types of understanding. Knowing thyself, and knowing thy customer. Here are a few questions that have been helpful in the appraisal of my own value, both as an entrepreneur and an employee. Let’s start with the first category. Knowing thyself. What is everybody always asking you about? What do…
How much are you paying to learn about your customers?
My old newsletter used to go out to twenty thousand people worldwide. This was over a decade ago, when email marketing wasn’t quite as sophisticated as it is today. However, that permission asset was a powerful source of leverage for my business. The case study that comes to mind was inspired by a piece of advice my mentor gave me. He told me that anytime you launch something new,…
Usefulness will arrive in many unexpected forms
Here’s the text of an actual email that showed up in my inbox. Scott, our chamber of commerce recently ordered new name tags with the new logo for all the directors and staff. Some of the directors are very pleased with their nametags, while others are not so impressed. We have written an article for our newsletter on the benefits of wearing of nametags, as per the article on…
Our feelings aren’t facts, but they’re still ours
Desire doesn’t have to be specific or passionate to be real. It’s okay to want something from a place or simplicity and generality. Just because we don’t check the boxes of white hot longing and obsession doesn’t mean our feelings aren’t legitimate and shouldn’t be honored. The challenge is, we buy into these culturally sanctioned stories about what our desires should look like. Unwritten rules about what’s okay to…
Wow, that person must be in a lot of pain right now
If it’s true that you can’t love anybody until you love yourself first, then the opposite must also be true. You can’t hate anybody until you hate yourself first. Look around. Anytime you observe someone acting in a hateful way towards others, that’s not an accident. It’s a release valve. They’re trying to pay the pain forward. Because when you hate yourself, the only thing that makes you feel…
You can check out any time you’d like, but you can never leave
My mentor had habit of asking penetrating questions that rocked me to my core. One in particular stuck with me, which he originally asked when I was trying to end an unhealthy relationship. Are you allowing this person to create a future with you that you’re obligated to be a part of? Not an easy thing to ask yourself. But what he was trying to teach me was, don’t…
Why is this a great problem to have?
My mentor use to train his sales and customer service agents to give something called the response before the response. After a customer complained, employees would smile and say, that’s my favorite problem, and I’m the perfect person to help. Jeffrey said this attitude helped diffuse angry customers and set the tone for a positive interaction. What’s fascinating about this strategy is, it also works on ourselves. We can…
Make things other than noise
Doesn’t anybody like anyone anymore? Are we really so busy that we can’t be bothered to rustle up some respect for each another? Apparently not. Everyone is so critical, negative and angry. Our collective inability to find anything good about anyone is downright embarrassing. And at the risk of blaming technology for our interpersonal problems, here’s my theory. Computers make humans meaner. They give us permission to act from…