Making major life decisions when you’re emotionally overwhelmed is a bad idea.

That’s like going grocery shopping during a five day fast. All those strong emotions distort your perception of reality, activate the decision making process with little oversight by the logical part of your brain, and incite you to take action on the wrong grounds.

You begin pumping a cocktail of stress hormones into your bloodstream, feeling helpless to fight back against powerful biological forces.

Meanwhile, the people in the checkout line at the supermarket are giving you strange looks.

I’m sorry sir, but we have a store maximum of ten rotisserie chickens per customer. Please come back tomorrow.

Here’s a strategy that’s healthier and ultimately leads to a lower amount of resentment and indigestion.

Wait until you’re on steadier ground, and then decide.

See if you can get out of your emotional limbic system and back into the rational parasympathetic system of your brain. Use soothing practices like deep breathing, verbal mantras or other trusted routines to reconnect with self. If possible, perform a physical act of some kind to interrupt the patters.

In my own experience with anxiety and depression I’ve found playing guitar or piano for five minutes pays huge dividends.

Because when I engage in a physical act that requires me to focus, concentrate and synchronize my body’s movement across multiple dimensions, it drains the energy from my emotional brain. Those neurons are suddenly required for my motor reflexes, and so, the anxiety struggles to compete for resources, and simply fades away.

How do you get yourself on steadier ground? What’s is your emergency anxiety plan?

Once you figure out a solid subroutine, you’ll find that the basic awareness of the psychological transition will bring you from subconscious to conscious, and help regulate your emotions. And as for that major life decision you were thinking about making, well, for now, just see if you can change your state first, where you can feel calm, relaxed and intentional.

And then you can revisit that same decision with new eyes.

You might discover that it was a terrible idea in the first and thank god you didn’t book that transcontinental flight.

Or you might realize you were onto something, and it’s actually worth exploring further, but not from a reactionary place of fear.

As my therapist once said, never decide how to respond to a crisis during the crisis itself.

Have a recovery plan in your back pocket, that way you can execute when the pressure is on.

LET ME ASK YA THIS…
How could you drain the anxious energy from your emotional brain right now?

Have you ever had an art attack?

Not a heart attack, but an art attack?

This is a real thing. Stendhal syndrome is what sometimes happens when people are exposed to art of great beauty. Audiences experience psychosomatic responses such as rapid heartbeat, fainting, confusion and even hallucinations.

Kind of like those iconic black and white photos from the sixties. Beatles fans would watch their heroes arrive at the airport, and experience physical attacks. People would work themselves into a state so frenzied, that police would have to carry hysterical fan outs of the concert and into medical care.

Most of us have experienced some version of this. Maybe not fainting, but we’ve all witnessed a performance, art exhibit or movie that made us feel physically overwhelmed.

And objectively, it’s wonderful thing. It’s a unique feature of the human experience that everyone should experience at least once in their lives.

Now, this condition has been widely debated in the psychology and art worlds. Stendhal syndrome hasn’t been officially added to the latest version of the diagnostic and statistical manual of mental disorders yet, and it’s hard to tell if it ever will.

But audiences around the world agree, the buzzing afterglow of amazing art is undeniable.

My question is, to what degree can these art attacks become weaponized?

Because let’s face it, a fundamental purpose of consuming art is to make us forget about our miseries. A central reason why we attend concerts and watch superhero movies and play video games and read throbbing member erotica novels, is to distract us from our suffering. To forget about the fact that we’re going to die.

And again, that’s not necessarily a bad thing. Avoidance is a powerful coping mechanism, when used judiciously.

But moderation isn’t exactly the strong suit of our species.

Look, I’m as guilty as anyone of using mass culture to soothe and seduce and mesmerize myself into forgetfulness. During college, the amount of television I watched was appalling. We’re talking about dozens of hours a week, for years. Just thinking about it fills me with shame.

Is that what my parents paid twenty thousand a year for?

God damn it, I should have been out there on campus learning things and making friends and having adventures and getting into trouble.

But unfortunately, at that period in my life, I was lonely, confused and unfulfilled. Despite not being a drinker or a drug user, I fell into the habit of using television, among other things, as a substitute for meaning. Soothed by the warm hypnotic cultural trance, I developed a series of avoidant behaviors, rather than confronting my own issues.

Do you have a version of that? Have you ever weaponized great art to chase some high, some soothing sensation, that sheltered you from your real feelings?

It’s not the healthiest place to be. Because the relief obtained from avoidance is only temporary. And when that avoidance becomes the major action in our lives, we can’t move to where we want to go. It may soothe us, but it answers nothing.

Mellin, in her brilliant book on wiring ourselves for joy, explains that if you are not securely attached to yourself, you’ll have nowhere to go when the going gets rough, so you’ll naturally soothe and comfort in some other way. Without this secure attachment to self, then you’re vulnerable to using external solutions as false attachments.

The good news is, this process can become art of great beauty in its own right.

Reconnecting to self. Developing a robust inner life. Building a strong internal locus of control. Having a practice of facing everything with no distractions or avoidance mechanisms.

Shit, that’s what should be in a museum.

And so, by all means, let us consume great art as often as possible. It’s a necessary fuel for our lives like food, water and oxygen.

At the same time, let us also learn to see advanced avoidance techniques for what they really are. Let’s remember that all mass culture exists to create a hypnotizing trance that soothes us away from critical thinking.

And let’s admit that human beings have a litany of beautifully crafted dodges that we use to avoid our real feelings.

To quote the fab four’s song about strawberry fields, living is easy with eyes closed, misunderstanding all you see.

LET ME ASK YA THIS…
Do you need to forget life right now, or do you need to look in the mirror? 

Changing jobs can feel like attending your own funeral.

Whether you quit, are forced to resign, get terminated, or go through corporate layoffs, the sensation is quite morbid.

Particularly if there’s a time lag between the announcement and your departure. During those last few days or few weeks, fellow employees greet you with a look of fear. They see the devastation in your eyes and speak in hushed tones and guard their comments in your presence.

Hell, some of your soon to be former coworkers won’t even look you in the eye anymore. There’s a distance there. People don’t interact with you the same way. It’s like you’re a ghost, and they don’t understand why you can’t be around forever.

Not surprisingly, patients with terminal diseases often have this experience, albeit thousands of times more powerful.

There’s a devastating editorial written by a man who was dying of aids. He said that when you’re going to die, everyone looks at you as if you have a skull and crossbones over your head. They feel like they have license treat you like you’re already dead. And it’s hard to keep living when people insist on seeing you as dead or dying.

The man wrote:

I’m not dead yet, and I wish people would stop burying me.

Sadly, he dropped into a coma because he didn’t have the strength to fight against people’s constant projections.

Wow, talk about the denial of death. Talk about living half obscurity about our own condition. This man’s editorial went on to give the following advice on behalf of all sufferers of this awful disease.

We are not dead. We are dying, but so are you. And if you were more open to your own frailty, if you were less consumed with overcoming your own insecurity, if your psychological immune system weren’t so good at making you feel that it’s not you who’s dying, it would give many of us a bit of reprieve and you the chance to touch life more intimately and to know more of the beauty of giving and receiving love.

Have you ever attended your own funeral?

It’s a scary and complicated and bizarre experience.

But when it happens to you, and if you’re lucky enough to come out alive on the other side, maybe you’ll walk away with greater compassion for self and other.

Remember, just because someone is closer to the end than you are, doesn’t mean they’ve been evacuated of all value, humanity, and agency.

Don’t treat them like a piece of meat thrown on the floor.

LET ME ASK YA THIS…
Who in your life is not dead that you’re trying to bury?

Everyone is the same everywhere.

We’re all on the same side of the fence, for better and for worse. Wherever we go, we end up with the same beauty and craziness of humanity, no matter who we meet.

People are people. They generally act the same.

Now, if this sounds like a gross overgeneralization to you, let me invite you to not be so ethnocentric. Because it’s a philosophy that makes interacting and understanding others much easier.

Once we accept that all people are seeking the same things as we are, being seen, heard, felt, loved, useful, proud, connected and fulfilled, then their behavior will make much more sense to us.

Here’s a question you might ask yourself next time somebody behaves in a way that is baffling to you. It’s a good tool to help you make the empathetic leap when it otherwise seems too difficult.

What universal human need are they trying to satisfy?

The mere act of posing this question helps us more fully participate in the other person’s experience. We can start to figure out how it’s possible that they could think or behave in a certain way, and under what circumstances would it make perfect sense to do so.

Here’s an example from my own life.

When my startup got acquired by a large agency, their buyout team informed our founders that they would be keeping every one of our employees on staff, except me.

Turns out, that organization didn’t have a business need for a brand and content specialist like myself. Our company was going to be nonexistent in a matter of days, and so, all the assets my job revolves around would ultimately be absorbed or eliminated by the acquisition.

Despite my significant talent and positive reputation, my role was simply phased out.

Damn, talk about terminal uniqueness. I love being special and everything, but this is ridiculous. Hearing that news made me feel unwanted, rejected and sad. As it would anybody.

But over the next week, here’s what ran through my mind.

We live in a capitalistic system. Commerce has a cruel bite. Sometimes a company has an asset, and they need to ring the register, and that day finally came. Any smart business person would have done the same. Shit, if you had the opportunity to sell out for millions and cash in on the brand you spent years building, wouldn’t you take the money?

Absolutely. America would not exist if it weren’t for opportunists like that. Selling out sounds amazing. Good for them.

And fuck them, obviously, for making a massive mistake by not keeping me on staff, since my contribution is highly valuable. But good for them.

That’s empathy. Reminding yourself that this person, or in this case, these people are just like you. Under the circumstances, it made perfect sense that they would think and behave in that way.

Doesn’t make it fair or right, but then again, what do we know about what’s fair or right?

Wolfram, the renowned scientist who developed many highly influential computational systems, recently released a detailed report based on what people reveal about themselves on social media.

His data proves everyone is the same everywhere. His team is made up of experimental particle physicists. These are people who are used to doing experiments on neutrinos, where they would get data at some rate and make plots on the behavior of particles. Believe it or not, the data rate in their web analytics system is the same as what they got in their particle physics experiments.

The number of clicks is about the same as the number of particles going through a detector.

Crazy part is, the curves in web analytics are actually smoother than those they were used to in particle physics. According to the scientists, people are, in a sense, more predictable than the quantum mechanics of particles.

And all this time, we thought we were so different from each other.

Ha. Good one. 

LET ME ASK YA THIS…
What universal human needs are the people in your life trying to satisfy? 

Conventional business wisdom tells us that our sweet spot is found at the intersection of three key elements.

Passion, talent, and opportunity.

All we have to do is answer three simple questions.

What are you deeply in love with? What are you genetically encoded for? And what makes economic sense in the marketplace?

Or, to paraphrase the famous theologian, the place where our deep gladness and the world’s deep hunger meet.

In my experience, however, not all three of these elements are created equally. Each gives you a different kind of leverage than the other.

Say you have an innate talent for acting. Getting into character and doing voices and emoting in a compelling way in front of an audience is something you’re so good at, you make look easy.

But it’s not your passion, merely a talent. Sure, acting is an enjoyable activity for you, and you’d be delighted to perform when the spirit moves. Just not for eight hours a day. Acting isn’t how you’d want to earn your livelihood. It’d be exhausting and unsustainable as a career for you.

Even if there was a line of customers around the block willing to pay good money for your show. In that scenario, you can see the limited leverage of things like talent and opportunity. Both are important to have, but they’re not the most critical.

Passion, on the other hand, is.

My old manager used to tell me:

If you’re fired up about doing something, then that means working on it will make you happier. Which means the quality of the work will be higher, and your positive energy will infect team members and customers. Don’t worry, we’ll find a way to use it. Your passion will give us the leverage to channel that energy into a direction that meets our business goals.

That advice my manager gave me validated one of my favorite contrarian theories.

Passion follows you, not the other way around.

Turns out, passion is agnostic to things like location, platform, audience or company. Passion can set up shop anywhere it needs to, making itself at home wherever you go. It’s like a universal power adapter with twin voltage converters that can channel electricity in whatever outlet is available.

Which path you take isn’t that important. It’s what you carry with you that matters. You make a decision and commit yourself to a new project or a job or an endeavor. And once you start moving, you find various ways to embed your passion into the pavement that leads the way, giving yourself and everyone around you a smooth road on which to travel.

People mistakenly think passion is a place we get to, but it’s quite the opposite. It’s a place we come from.

Think about the friend or coworker of yours whose passion is undeniable. They’re someone who knows exactly what gets them fired up, and how to use that in the service of their goals.

Odds are, that person can walk into a room where not a single person believes them, besides them. But they have so much belief of their own, that they’re unstoppable. That sense of inevitability of success can only come from deep, consistent expression of passion.

If you know that you’re playing your game, and you’re playing it in the way that only you can play it, you will play it better than anyone else in the world.

Focus on building everything around that uniqueness of who you are, and that will give you enough leverage to help the economic opportunities fall into place.

LET ME ASK YA THIS…
Are you following your passion, or letting it follow you?

Years ago on my last day of work at a startup, my boss sent me one final memo.

Scott, you’re the only employee who ever consistently emailed the company leaders with a thank you about your bonuses. We really appreciate it.

I was both touched and shocked.

How could that be possible? You’re telling me that when forty employees get a bonus check for a thousand dollars apiece, simply for doing the job they’re already getting paid for, they don’t immediately reach out and express their gratitude?

Giving thanks shouldn’t be something people thank you for. This is basic manners. It’s rule number one of being a human. When someone acts generously towards you, look them in the eye and tell them thanks. Don’t snatch the gift out of their hands like a spoiled child, run into the corner and expect another gift to show up tomorrow.

Hyde’s book about the transformation of creative spirit summarized it best:

Gratitude is labor undertaken by the soul to effect the transformation after a gift has been received.

And this isn’t just my naïve, midwestern opinion here. It’s been clinically proven that gratitude is a critical component of human happiness. Thanking is the highest form of thought there is.

Psychologically, gratitude is what amplifies the good in our life. It increases the signal strength of what’s working. People who live under an aura of pervasive thankfulness enable the best experience of living.

Question is, why is gratitude so hard for some of us?

Well, the research shows that the greater a person’s development in the virtue of humility, the greater will be their openness to and capacity for gratitude.

And therein lies the problem. We’re too wrapped up in ourselves. Ignorantly indifferent to anything outside our own personal concern, taking a few minutes to write a thank you note would be too much for us.

Or, sometimes we do give thanks, but without a core of humility to support is, that gratitude feels superficial.

But the reality is, humility and gratitude are mutually reinforcing. They coexist in an upward spiral.

In fact, gratitude actually helps us, not the people to whom we are grateful. We don’t give thanks because there’s some audience watching, or because we secretly hope our reverse psychology will trick the universe into giving us more of what we want.

The reward for giving thanks is being the carrier of gratitude itself. That’s enough. Appreciation is the higher order construct that doesn’t need anything else.

Faulkner once wrote that gratitude is a quality similar to electricity, in that it must be produced, discharged and used up in order to exist at all.

Maybe one day we’ll learn that the more of it we give, the more of it we have, and the better off the world is.

When we fill ourselves up with a spirit of pervasive thankfulness, we create a rising tide that lifts all boats.

LET ME ASK YA THIS…
Are you tired of doing the impossible for the ungrateful?

Going from zero to one is significantly different than going from one to two.

Because the first time you have an experience, you’re just a rookie. You don’t have the benefit of context, comparison, data, precedent and perspective.

And so, the event makes you feel blindsided. Disoriented. Like somebody pulled the rug out from under you.

Here’s an example of a zero to one experience from my own career.

While working as brand manager at a travel startup, two of the executive leaders from our corporate headquarters came to visit our office. We were so excited they were coming to town. Seemed like a good chance to connect and learn through brainstorming sessions, team lunches and happy hours.

This was going to be great. I remember bounding into that office on their first day in town with a smile on my face and a box of donuts under my arm, only to be called into the conference room with the rest of team.

Let me tell you, the air in that room was so thick, you could drink it from a straw.

Turns out, those executives weren’t there for a friendly visit. They came in town to announce our office was closing. The powers that be were doing company wide layoffs, and our crew was on the cut list.

Have you ever been in that kind of situation before?  Remember the first time you were blindsided by layoffs, downsizing, a sudden breakup or something similar?

It’s awful. Because your brain doesn’t know what to do with that kind of event. There’s no mental hook onto which that experience can hang. That’s why it’s so damn disorienting. You’re getting language for the first time around something you’ve previously never been exposed to. It’s a lot to process.

And so, the distance from zero to one is massive. There’s a substantial shift in your frame of reference. You lose your innocence. What you think you know about the world the day before the event happens pales in comparison to what you discover immediately afterwards.

That brings us to the second equation.

Going from one to two.

This is a much smaller distance than zero to one. Because when the shit hits the fan the second time, you’ve already smelled it before. You have context. As my high school history teacher used to joke, the best part about being a sophomore is, you’re not a freshman anymore.

You may not know everything, but once you know anything, at least that’s something, and that’s is a hell of a lot better than what you knew before, which was nothing.

Here’s an example of a one to two experience from my own career.

At a different startup job, the two founders were conducting our routine monthly business review. And the president said he had a big announcement to make. Our company was being acquired by a larger organization.

Man, the collective sphincter of our team tightened up like a snare drum.

Holy shit, what does this mean? Are we splitting up? Being replaced? Getting promoted and relocating to big, fancy office?

The tension ran high. And the executives weren’t legally allowed to share anything with the broader team until the following week. My own feelings of fear, confusion, excitement and curiosity were activated. It was an emotional cocktail if there ever was one.

But what surprised me was, there was also this profound sense of peace that was new to me. Despite these outward events jostling me with velocity and turbulence, my core kept me steady.

Because unlike my zero to one experience from a few years prior, I had seen this movie before. My life had already prepared me to handle this. Whether my job continued with that company or not, it was going to be okay.

Appropriately enough, I had an anxiety dream later that night. An old client was on my ass.

Scott, you’re scheduled to deliver two back to back workshops this afternoon on customer service, so get your shit together!

As she walked away in a huff, my dream self calmly said:

Excuse me, but no, I’m not. This isn’t real. This isn’t my job anymore. I don’t have to do anything.

Then I woke up.

Wow, that never would have happened to me during zero to one. But during one to two, it’s different. I wasn’t a freshman anymore.

Once I knew anything, at least that was something, and it was a hell of a lot better than what I knew before, which was nothing.

Lesson learned, get from zero to one as fast as you can. Because the more you do, the more you understand what doing means, and that knowledge will inform each of your subsequent decisions.

If you’ve worked enough on yourself, you don’t need anything.

Trust that there is training you already have that you can apply to whatever you want. 

As my favorite one hit wonder goes:

For the life of me, I cannot remember
What made us think that we were wise and we’d never compromise
For the life of me, I cannot believe
We’d ever die for these sins, we were merely freshmen

LET ME ASK YA THIS…
What will happen during your sophomore year?

Starting with why is a fine idea.

But what about starting with who? As in, who you are?

If it’s true that you are the most important person in your life, then it stands to reason that your true self should be the baseline from which all actions are taken.

Because when you know who you are, every moment isn’t a moral challenge, it’s just a checklist. Motivation is neither here nor there. Choices are easier, interactions are warmer, relationships are healthier, risks are smarter, transitions are smoother, failures are faster and commitments are stronger.

Starting with who allows you to navigate through this absurd circus called life in a much more intentional and efficient way.

Now, having this strong sense of identity won’t inoculate you from challenges and mistakes and moments when you want to yell and punch a hole through the wall.

It’s just that once you’ve found your own sense of comfort with yourself, you have incredible leverage with which to walk through this world. It almost feels like cheating. Like everyone else is taking the long way around, and you’ve discovered this shortcut. What a gift.

Cameron, in her bestselling book about the creative vein of gold, writes about the journey of becoming known to yourself. She say:

One of the joys of this personal exploration is, at a certain point, you no longer need, ask or rely on others to tell you who you are. Their version of you doesn’t interest you any longer. Because now you have your own version of you.

Wow, have you reached that point in your life yet? If not, that’s more common than you think. Not everybody is fortunate enough to know who they are.

Not everyone has the luxury to devote real time to reflection and introspection. Not everyone will force themselves to define exactly what they love and how they want to live.

In fact, you may be the kind of person where other people’s thoughts, feelings and energies contaminate your mental space and confuse you about who you are and what you think and feel.

Again, super normal.

Even me, someone with an exquisite awareness of self, is still guilty of confusing other people’s translations with my truth.

Point being, this idea, starting with who, is a lifelong skill. In my opinion, it is thee number one personal development project worth undertaking, since it has a positive ripple effect on every single aspect of life

And so, if you’re not someone for whom the ability to start with who comes naturally, all hope is not lost. Identity is still up to you to define.

Regardless of what the world tells you, you’re still the author, actor and narrator of that story.

LET ME ASK YA THIS…
How might your life be easier if you knew exactly who you were? 

Everybody want everything both ways.

It’s the law of unreasonable incompatibility.

Westerners use the idiom, you want to have their cake and eat it too.

But this principle has its own quirky expression in just about every culture.

Albania says, to take a swim and not get wet.

Bulgaria says, to have the wolf fed and the lamb in tact.

Italy says, to keep the barrel of wine with a drunk wife.

Korea says, to chase two rabbits at the same time.

India says, to wear the mustache and drink the porridge.

You get the point. It’s an infuriating paradox, and it plays out in every area of life.

Most commonly in the business world. Here are a few snippets from my highlight reel of professional absurdity.

Managers ask you to take on more responsibility, but then consistently reschedule or cancel the project meetings you set.

Leaders challenge you to be more proactive with projects outside of your scope, but don’t tell you that they’ve reprioritized those initiatives to the bottom of the list.

Executives emphatically green light the innovative ideas you have, but the rest of the team shoots them down and destroys the momentum.

Bosses want you to take extreme ownership on tasks from ideation to execution, but none of those projects can get to the finish line without at least some collaboration from team members who are too overwhelmed to help you.

Coworkers ask you to engaged your grit to push through walls on slow moving projects, but then get disappointed when you don’t meet their unreasonably high expectations.

Founders stress the importance of work life harmony in their company culture, but recognize and reward employees who stay in the office nights and weekends.

Team members don’t take the time to review their own work before you publish it for them, but then criticize you for misrepresenting their ideas.

Presidents make public declarations about their obsession with finding and retaining top talent, but nearly a fourth of all professionals are disengaged from their work.

All these scenarios have made me want to shake my fists at the heavens and exclaim, which one is it? You cannot have it both ways, so for the love of god, please tell me if you want to have your cake or eat it.

Whatever you choose makes no difference to me. Just make a decision. Don’t send me down a path that’s misdirected and wasteful, just tell me exactly what you want.

Otherwise your unreasonable incompatibility is going to cause me to choke you with a printer cable.

Help me help you help me.

That’s not a grammatical mistake or a joke.

Help me help you help me. 

LET ME ASK YA THIS…
What will you say to the people in your life want everything both ways?

Decisiveness is a universal quality of successful people.

The ability to make choices quickly and confidently, and not hastily and arrogantly, is precisely what gives us the ability to take action and move our story forward.

However, when it comes to the deeply complicated issue of our identities, making a decision isn’t always necessary or even useful. Because we’re not supposed to be one thing in life. Part of being an evolving human being is accepting our endowment of the freedom to explore our curiosities. There will never be one thing we do or be for the rest of our lives.

There are norms created by religious, political and corporation institutions that try to eclipse our ability to see all of life’s possibilities, but we don’t have to buy into them.

Donaghue, in his empowering book about rebel love, jokes that nature includes everything. It’s not gay or straight, male or female. We’re the only species that obsesses about such labels.

His point isn’t just about sexuality or gender, it’s about being a person. In fact, there’s a question each of us can ask ourselves.

What if you were introduced to the revolutionary idea that you didn’t have to choose?

Think about how that applies to everything from your career to your relationship to your next holiday vacation. Imagine the delicious freedom that comes from doing, having or being whatever you want, knowing that doesn’t say everything or even anything about your identity.

You whole world opens up. You have permission to explore your desires, passions and curiosities without picking a label as one thing or another. Without having to uphold strict standards of what the world decided was acceptable.

As one of my song lyrics goes, it’s a part of me that used to be the heart of me.

Why the hell not? Doesn’t it make you feel alive to committing to seeing where something takes you?

To me, that’s what it means to be human. Reminds me of all the outlandish costumes my wife and I wear for various events, holidays, or random days of the week.

That kind of thing never used to be part of my life before we met. But my wife taught me that being open and malleable to the shape of our identity, even if only for one night at a time, allows multiple possibilities to exist within ourselves.

Every one of those experiences deepens our empathy, acceptance and imagination another notch. Emerson was right when he observed that the mind, once stretched by a new idea, never returns to its original dimensions.

The same goes with the soul. We don’t need to look to the outside to ground our identity. We don’t have to be and and do what our environment tells us to do.

Each of us is a fluid entity.

Take it from a guy who literally labels himself, every day. You don’t need to limit yourself to one nametag. Or any nametag at all.

Maybe it doesn’t even matter what the label reads.

LET ME ASK YA THIS…
What if you were introduced to the revolutionary idea that you didn’t have to choose?