There are four words we need to hear.
“It was worth it.”
Whether we’re interacting with customers, employees,
students, vendors, fans, readers or listeners, the ultimate goal is to be worth
it in their eyes.
Worth noticing, worth crossing the street for, worth
standing in line for, worth taking a picture of, worth paying extra for, worth
showing off, worth socializing around, worth blogging about, worth sharing with
others, worth being tired for, worth getting yelled at for, worth being sore
for, worth sitting trough traffic for, worth coming back for, and worth saving
Is your brand worth it?