All we hear are crickets and wind

December 27, 2014 2:08 PM

Every time I launch my latest big idea into the world, there’s a part of me that thinks to myself, okay man, this is the greatest thing that ever was, and it’s going to get traction and achieve instant success and be so huge that it’s going to break the internet.

Always the optimist.

However, as much as I want the external world to submit to my internal demands, the truth is, reality is under no such obligation to care about my work. The world isn’t anxiously awaiting for the opportunity to facilitate me.

And so, when I hold my breath and hit the publish button, and then all I hear are crickets and wind, I’m never really that surprised. Maybe a little disappointed that it didn’t open big, but never shocked. I’ve been in the game long enough to know that it will probably be a long time before what I do catches on.

When I give speeches to business owners, I challenge them not to care if things don’t break immediately. To let their work grow quietly in the dark, slowly building momentum in places where they’re less visible, and trusting that when the big wave comes along, their surfboard will be in position to ride.

It’s a demanding pill to swallow. It takes equal parts humility, detachment and faith. But it’s still the best insurance against the inevitable disappointment of putting your name on something and putting it out into the world.

The question, as always, is whether or not you’ll still be around when the world is finally ready for you.

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What goals will your capacity for delayed gratification make possible?

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Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Filmmaker. Publisher. Songwriter.

[email protected]

www.nametagscott.com