Most people got the memo about the profitability of remarkability. Create something work talking about. Got it.
But here’s the catch. Uniqueness is an important starting point, but it can’t be the only point. It has to be the polishing cloth atop a foundation of value. Style supported by substance. Shtick sustained by significance. Otherwise it’s just a patchwork of weirdness.
I learned this the hard way. When I first started giving speeches and conducting corporate training programs, I received an audience evaluation I’ll never forget. The comment on the feedback form put it perfectly.
Great nametag shtick, but is there anything behind it?
Ouch. I remember my stomach dropping the moment I saw those words on the page. Fortunately, that comment hurt my feelings just enough to light a fire under my ass and send me to work developing substance, not just delivering shtick. And now, more than a decade later, not a person in this world can look at my enterprise and make that same comment. I made certain of that.
Proving, that baseline remarkability isn’t enough. Style might get your foot in the door, but only substance will keep you in the room.
LET ME ASK YA THIS…
Are you remarkable but inconsequential?
LET ME SUGGEST THIS…
For a copy of the list called, “153 Quotations to Inspire Your Success,” send an email to me, and you win the list for free!
* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.
Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.
Now booking for 2015-2016.
Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!
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