What Social Gift Are You Known For?

Humans don’t like to think, choose or remember.

It’s too much work, takes too long and causes anxiety.

That’s the upside of technology: You no longer need to remember or know things – only where to find those things.

But you don’t always have a computer. Sometimes you have to depend on your brain.

That’s why a nametag is a social gift. It’s one less name to remember. People don’t have to do extra work to figure out who you are. Your act of generosity relaxes their already overloaded brains, pampers their memory and frees up their heads to focus on more important things.

That’s why complete strangers will actually thank me for wearing a nametag.

You’re welcome.

LET ME ASK YA THIS…
What social gift are you known for?

LET ME SUGGEST THIS…
For the list called, “46 Types of Marketing,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

Never the same speech twice.

Now booking for 2011-2012!

Watch The Nametag Guy in action here!

Brandtag Strategic Planning Crusades | Make Your Mission More Than a Statement

This strategic planning crusade helps brands uncover who they are, what they change and why they matter.

Photo

My client, Nestle Purina said:

“Now we can bring our values to the forefront and make them ooze with personality and emotion!” 

Brandtag solves two pervasive, expensive, real and urgent problems.

First, it eliminates the problem of identity. It clarifies your mission. It gives your values personality. Second, it solves the problem of disengagement. It makes your brand ownable and joinable. It creates a visual reminder that unites people.

What happens when we know who we are? Everything.

That’s the upside of identity: Knowledge isn’t just power, it’s the engine of profit.

To learn more about your facilitator, meet Scott Ginsberg.

To get in touch with your facilitator, contact Scott Ginsberg.

To view a case studies from client, view Closeouts with Class.

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HELLO, my name is Scott, LLC, is committed to ensuring that your privacy is
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incorrect, incomplete or improper, please call 314/374-3397.

When Laxatives Aren’t Enough

The problem with laxatives is that we never learn how to push on our own.

It feels good. It cleanses the system. And it gets the job done. But when we give ourselves a crutch we don’t need, we develop a limp we shouldn’t have.

As artists, the goal is to get things moving without outside assistance. To fire inspiration into ourselves, instead of waiting for lightning to strike and then chasing the flame.

We create from the inside out, not the other way around.This approach is hard. Took me several years to figure it out.

It challenges us to trust our own ability to sit down and spontaneously respond to life. Like a like a jazz saxophonist, there’s no preparation because our life is our preparation.

We have to believe in our own resources. To have faith that we’re richly supported by something bigger, and that we possess the will to channel that spirit. That way, when the creative moment comes, we become the convergence of everything that’s ever happened to us, and just start riffing.

And hopefully, it doesn’t sound like poop.

LET ME ASK YA THIS…
How do you get things going?

LET ME SUGGEST THIS…
For the list called, “99 Questions Every Entrepreneur Should Ask,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

Never the same speech twice.

Now booking for 2011-2012!

Watch The Nametag Guy in action here!

Why Confidence Threatens People

Wearing a nametag is surprisingly polarizing.

I’ve had people refuse to go out in public with me because of it. I’ve had businesses refuse to let me in the door because of it. I’ve had strangers start fights with me because of it. I’ve had girls break up with me because of it.

Good lord. It’s just a sticker.

Or is it?

Apparently for some people, it’s not a sticker – it’s a social liability.

I know this because they’ve told me this. Their reputation is in danger by association. And standing next to the guy with the nametag is damaging to their image.

“Hey Scott, could you just stand over there for the rest of the night?”It’s a sticker.

Or is it?

My theory is, it’s not that people have a problem with the nametag – it’s that people have a problem being around someone who is okay with himself.

Confidence threatens people. Especially insecure people.

And I think it’s our job, as human beings, to view each others’ self-assurance not as a liability, but as an inspiration.

If we encounter someone who puts unadulterated self-belief at the apex of their value system – that’s a gift.

And we need to be confident enough to receive it.

LET ME ASK YA THIS…
What’s your nametag?

LET ME SUGGEST THIS…
For a list called, “7 Ways to Out Experience the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

Sick of selling?
Tired of cold calling?
Bored with traditional prospecting approaches?

Buy Scott’s book and learn how to sell enable people to buy!

Pick up your copy (or a case!) right here.

Where Poor Customer Service Comes From

It’s amazing.

Considering how much time, money and effort companies spend on customer service training; we’re never really taught to become better customers ourselves.

Because in most of the day’s transactions, we’re the customers – not the servers.

But if we truly want to have a joyful, remarkable experience, we can’t just sit back and wait for people to read our minds and make us happy.

We have to help them help us. As guests, patients, viewers, clients, patrons, members, visitors, users, callers, listeners and customers, we have to make ourselves more servable.

Otherwise we’re equally at fault for not getting what we want, the way we want it.It starts with expectational clarity. Sharing what’s important to us. Letting people in on our preferences. And delivering a vision of what happiness looks like.

Take a massage studio. If we don’t want the therapist yapping our ear off during the entire session, we need to speak up and let her know that silence is essential to our relaxation. Otherwise we end up getting mad at her for being chatty and ruining the experience, when all we had to do was take two seconds to say, “Oh, and I prefer to keep quiet most of the time.”

Being a better customer also has to with vocalizing dissatisfaction. Letting those who serve us know that we’re not happy with the exchange. Unfortunately, this is harder than it sounds because, as humans, we dread confrontation. We avoid conflict. And we don’t want to be difficult.

We’d rather suck it up and eat the overcooked steak instead of making a fuss, sending it back and risk being the topic of conversation in the kitchen.

Because nobody wants to be the freak at the table.

The problem is, this kind of passivity hurts both parties.

It hurts the server because he misses out on valuable feedback from his customer. Our silence robs him of the opportunity to create a service moment and a story worth repeating.

But it also hurts us. It reduces our experience. We get annoyed that an employee missed the mark, and we selfishly assume it’s because he’s an incompetent dolt who doesn’t listen to his customers.

When in reality, the real reason we’re so unhappy is because we made that employee do unnecessary guesswork.

We never helped them help us.

We just sat there, winking in the dark, hoping they would read our minds.

And unless we’re getting our palm read, that’s not the smartest path to happiness.

LET ME ASK YA THIS…
Are you a good customer?

LET ME SUGGEST THIS…
For the list called, “58 Questions about Questions” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

Never the same speech twice.

Now booking for 2011-2012!

Watch The Nametag Guy in action here!

Watch Scott Ginsberg’s Interview w/Mike Stenger on Living Social

LET ME ASK YA THIS…
What’s your nametag?

LET ME SUGGEST THIS…
For a list called, “153 Quotations to Inspire Your Success,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

Sick of selling?
Tired of cold calling?
Bored with traditional prospecting approaches?

Buy Scott’s book and learn how to sell enable people to buy!

Pick up your copy (or a case!) right here.

When a Nametag Isn’t a Nametag

“I could never wear a nametag everyday!”

That’s what people tell me.

And I believe them.

The only thing is, they already do. We all do. Each one of us wears a nametag every day of our lives.

It’s just not always in the form of a sticker.Remember, it’s not a nametag:

It’s an opening, an opportunity, an invitation, a gesture, a declaration, a conversation, an acknowledgment, an act, a brand, a commitment, a contact, an engagement, an equalizer, an experiment, a filter, a generosity, an identity, an introduction, a label, a message, a mystery, a namesake, a permission slip, a personalization, a reputation, a socialization, a surprise, a vulnerability, a weapon and an advertisement.

What is it – that you do – that is all of those things?

That’s your nametag.

Instead of asking why you should wear it, ask what’s already written on it.

LET ME ASK YA THIS…
What’s your nametag?

LET ME SUGGEST THIS…
For a list called, “7 Ways to Out Experience the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

Sick of selling?
Tired of cold calling?
Bored with traditional prospecting approaches?

Buy Scott’s book and learn how to sell enable people to buy!

Pick up your copy (or a case!) right here.

Isn’t Gender Strange?

I was supposed to be Jessica.

My parents were expecting a girl all along.

Which makes total sense, considering how girlie I’ve always been:

I cry at movies. I’m ultra sensitive. I’m touchy feely. I don’t care about sports. I hate beer. I’m not macho. I love shopping. I’m obsessed with my hair. I have way too many shoes.

I’m the daughter they never had.Still, I’m proud to be Scott every day of my life. I’m proud to be a man everyday of my life. Wouldn’t trade it for anything. Considering women are the most oppressed minority on the planet, I think I lucked out.

Besides, there aren’t as many branding possibilities with, “HELLO, my name is Jessica.”

Turns out, the name Scott actually translates to “painted warrior.”

Considering the tattoo, I’d say my parents made the right choice.

LET ME ASK YA THIS…
Isn’t gender strange?

LET ME SUGGEST THIS…
For the list called, “71 Things Customers Don’t Want to Hear You Say” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

Never the same speech twice.

Now booking for 2011-2012!

Watch The Nametag Guy in action here!

A Different Philosophy on Being Different

My whole life, I never quite fit in.

I was always just a little different.

Not so different that nobody wanted to be friends with me. Not so different that I felt excessively entitled or self-righteously appointed. But different enough to feel like an alien wherever I went.

And then I moved to Portland.

The city where different is the default.Everybody fits in – because nobody fits in. It’s so fantastically unique, so delightfully weird and so endearingly eclectic, that you can’t help but acknowledge and applaud people’s differences.

The place is so weird, I almost felt normal. That says a lot.

I remember my first day. I was riding the bus when a guy asked, “You’re not from around here, are you Scott?”

“How did you guess?”

“Nobody uses umbrellas here. When it rains, we either celebrate it or ignore it.”

That’s when I said to myself: “These are my people.”

I fell in love with the city. Had some of the greatest times of my life. Made lifelong friends I’ll never forget. And learned lessons that changed me forever. And although I only spent fourteen months there, the spirit of Portland will always remain under my fingernails.

You have to understand, I grew up in suburban St. Louis. I went to college in rural Ohio. So it was a nice change of posture to live in a community where accepting people’s differences is a given – but celebrating them is the gift.

Can you imagine if more places adopted that mentality?
Can you imagine if we stopped holding ourselves hostage by our intolerance?

Sadly, our society still operates on the outdated, close-minded cliché that the nail that sticks up should be hammered down. That being different is the enemy.

I don’t care how open we claim to be: We still actively avoid contact with people who are not like us because of a fear of social contamination.

It’s time to adopt a different philosophy about being different.

Not only that it’s acceptable – but also that it’s encouraged and edified.

Fit out.

LET ME ASK YA THIS…
How do you put yourself on equal footing with the people around you?

LET ME SUGGEST THIS…
For the list called, “31 Questions to Test Your Listening Skills” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

Never the same speech twice.

Now booking for 2011-2012!

Watch The Nametag Guy in action here!

Watch Scott Ginsberg’s Interview on The Big Business Show w/Rod Kirby

Learn more about Rod’s very cool show here.
LET ME ASK YA THIS…
What are you known for?

LET ME SUGGEST THIS…
For the list called, “8 Ways to Move Quickly on New Opportunities” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

Never the same speech twice.

Now booking for 2011-2012!

Watch The Nametag Guy in action here!

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