6 Steps to a More Fearful You

Fearless people scare me.

It’s one thing to have confidence.
It’s one thing to believe in yourself.

But you’re never scared of anything, there’s something wrong.

Fear is a healthy, human reality. It’s an essential part of the life experience. And sometimes you have to scare yourself for the right reasons.

But if you’re trying to scrub your world clean of it, you’ll never reach your full potential.

HERE’S THE SECRET: Fear isn’t meant to be ignored – it’s meant to be invested.

As my therapist famously told me, “The healthiest way to handle your fear is to change your relationship to it.”

Here are six steps to a more fearful you:1. Instead of fighting with it – bow to it. Accept the bid. Honor it. And greet fear with a welcoming heart. Respond with an expansion; don’t react with a contraction. How to do you extend namaste to that which scares you?

2. Instead of complaining about it – give thanks for it. Be fundamentally affirmative. Extend gratitude for fear’s arrival. It’s here for good reason. Are you grateful for that which scares you?

3. Instead of running from it – make friends with it. Don’t fight. Don’t flight. Don’t freeze. Befriend. That way it can’t hurt you. Are you willing to buddy up with that which scares you?

4. Instead of waging war against it – put your arm around it. By approaching fear as an ally, you redirect its power into something useful. Can you join forces with that which scares you?

5. Instead of putting a blanket over it – learn an important lesson from it. Fear is the final compass for finding what matters. Please listen. Can you grow from that which scares you?

6. Instead of being taken over by it – decide what fuel can be made from it. Fear is a wave waiting to be surfed. Let it carry you to bright new shores. Will you energize your efforts with that which scares you?

REMEMBER: You have nothing to fear but fear of fear itself.

Stop ignoring it and start investing it.

The dividends are worth it.

LET ME ASK YA THIS…
When was the last time you scared yourself?

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For the list called, “24 Ways to Out Grow Your Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

Never the same speech twice.

Now booking for 2011-2012!

Watch The Nametag Guy in action here!

To Those Who Would

The more successful you become, the more torpedoes will be shot at you.

But love is the best comeback.

And if you’re willing to be unfair with your heart, it’s amazing what you can accomplish.

Here’s how you can use it:

To those who try to steal your joy, be happy anyway.
To those who try to edit your truth, be yourself anyway.
To those who try to thwart your voice, be heard anyway.
To those who try to crush your spirit, be buoyant anyway.
To those who try to change your spots, be original anyway.
To those who try to silence your courage, be risky anyway.
To those who try to merchandise your soul, be true anyway.
To those who try to erase your name, be remembered anyway.
To those who try to justify your success, be awesome anyway.
To those who try to hypnotize your vision, be focused anyway.
To those who try to lower your average, be exceptional anyway.
To those who try to improve your dreams, be committed anyway
To those who try to belittle your ambitions, be dedicated anyway.
To those who try to vandalize your constitution, be heartstrong anyway.

THAT’S THE RULE: Head up, heart higher.

They’ll never see it coming.

LET ME ASK YA THIS…
How do you respond to those who would?

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For the list called, “9 Things Every Writer Needs to Do Every Day,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

Never the same speech twice.

Now booking for 2011-2012!

Watch The Nametag Guy in action here!

Watch Scott Ginsberg’s Entire Keynote Speech on Personal Branding

LET ME ASK YA THIS…
What are you known for knowing?

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For a list called, “100 Self-Consultative Questions,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

“I usually refuse to pay for mentoring. But after Scott’s first brain rental session, the fact that I had paid something to be working with him left my mind – as far as I was concerned, the value of that (and subsequent) exchange of wisdom and knowledge, far outweighed any payment.”

–Gilly Johnson The Australian Mentoring Center

Rent Scott’s Brain today!

Adventures in Nametagging: Thieves, Yogis and Silver Suits

“Acts of friendliness in moments of anonymity.”

That’s why I wear a nametag:

To invite people to join me, to remind the world that face to face is making a comeback and to create spontaneous moments of authentic human interaction infused with a spirit of humor, playfulness and connection.

And if a picture is worth a thousand words, a nametag is worth a thousand stories.

Here are my most recent adventures:DAY 3,842. Today a guy at the coffee shop noticed my nametag. He jokingly asked me if my name was Scott, and I said yes. Then he asked me if I could watch his stuff while he went to the bathroom. I said yes again. Isn’t it amazing how much more we trust someone once we know their name? Maybe I’ll give his wallet back.

DAY 3,843. Today a guy in the yoga locker room noticed my nametag, smiled and asked, “Scott, are you going to the conference, or coming from the conference?” And I told him, “Both.” Maybe that’s all life is. One big, never-ending conference.

DAY 3,844. Today I was in downtown Manhattan when a man in a silver suit deliberately interrupted his phone call to remind me that I was still wearing my nametag. I thanked him and continued walking. Moments like these restore my faith in humanity. I find it reassuring to know that in our hyperspeed, always-on culture, people will still go out of their way to help a stranger in need.

LET ME ASK YA THIS…
What was your best nametag related adventure?

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For the list called, “8 Ways to Move Quickly on New Opportunities,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

Never the same speech twice.
Now booking for 2011-2012!

Watch The Nametag Guy in action here!

The Brittany Barton Guide to Filling the Room

Oscar Wilde once said, “Some people cause happiness wherever they go, while others cause happiness whenever they go.”

Which type of person are you?

IT ALL DEPENDS: When you walk into a room, what do you fill it with?

Filling the room is about choosing how you want to show up.
Filling the room is about establishing an emotional identity.
Filling the room is about leaving the room better than you found it.

In honor of my girlfriend’s birthday, we’re going to explore a few possibilities for filling the room:1. Fill the room with laughter. My girlfriend has a laugh that could end a war. A laugh so expressive, so energetic and so uninhibited that people look up from their plates just to see whose mouth it came from. And I’ll never forget commenting on it during one of our first dates, to which Brittany replied:

“I never laugh small.”

Can you imagine how different the room would feel if you practiced that philosophy? After all, laughter isn’t just contagious – it’s constructive. It fosters relaxation, enables listening and builds trust.

Unfortunately, most of us never allow ourselves to laugh big enough. We check to see if anyone else is laughing first. We suppress our laughter for fear of drawing attention to ourselves. And we never exhale as powerfully as our spirit requires. As a result, the only thing we fill the room with is self-consciousness.

Let your funny bone lose. Stop laughing small. People won’t ask you to leave – they’ll ask you sit next to them. When you walk into a room, how does it change?

2. Fill the room with mirrors. During a recent sermon, my mentor shared the following insight: “Most of what we do has no witness. But it is the sum of our witnesses that creates the picture of who we are.”

Whom are you witnessing? Whom are you reflecting? Because without a witness, people’s lives go unnoticed. Without a witness, people’s value goes unaffirmed.

Your goal is become a walking mirror. Someone who reflects people’s reality. Someone who gives people front row seats to their own brilliance. And someone who makes people’s own experience immediately available to them. After all, approachability isn’t about being the life of the party – it’s about bringing other people to life at the party.

Forget about whom you know. Focus on whose life is better because you reflect it back to them. People never walk away from a mirror that makes them feel more beautiful. How are you laying a foundation of affirmation?

3. Fill the room with soul. People want to feel. They want to emotionally vibrate. And they want to sense a palpable presence of something real and true. In short: They crave soul. And if you can deliver that everything you do, the room will never be the same.

Here’s how: First, soul comes from heartfelt individual expression. Are you speaking the language of the heart or the handbook? Second, soul comes from giving everything a recognizable human touch. Do you use technology when it would be more memorable to do it by hand? And third, soul comes from exhibiting naked personhood. Are you willing to take your private values into the public arena?

The point is, how you talk to your customers, your unique way of interacting with people, is what makes your brand matter. How could you turn every room you enter into a place where soul finds expression?

4. Fill the room with possibility. Every time I give a presentation, I give my audience permission not to listen to me. Not to ignore my words – but to listen to their own reactions to my words. That way, they can get lost and arrive at a destination of their own making.

Yes, it’s an unorthodox approach to audience engagement. But in my experience, that’s where possibility lives, that’s when creativity flourishes and that’s how inspiration grows. Ah, the beauty of crowdsourcing.

The challenge is: You have to surrender. You have to keep the loop open. Otherwise your room becomes a closed ecosystem locked in a daydream of the past. But if you’re willing to be vulnerable, if you’re willing to open the door and invite everybody in, the room will fill with more possibility than you ever could have done alone. How are you creating an environment where people can think for themselves?

5. Fill the room with gratitude. Gratitude is not a chore. It’s not a corporate initiative. And it’s not an annual act of forced kindness that makes you feel good about yourself. It’s a way of life, a way treating people and a way of showing up.

What’s more, gratitude isn’t an event – it’s an ongoing process. A calendar of consistent action. The secret is, gratitude is more than just giving gifts. It’s about letting people know that they matter to you – then demonstrating how they matter to you in front of an audience.

Because while people love to hear how great they are, they long to hear how great you’ve become because of who they are. Making thankfulness a non-negotiable. What gift could you give someone that would erase the memory of every other gift they’ve ever received?

REMEMBER: You can’t own the room until you fill it with something that matters first.

The choice is yours.

Be like Brittany.

Bring happiness wherever you go, not whenever you go.

LET ME ASK YA THIS…
When you walk into a room, how does it change?

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For the list called, “52 Random Insights to Grow Your Business,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

Never the same speech twice.

Now booking for 2011-2012!

Watch The Nametag Guy in action here!

The Art of Unfairness

It’s hard to love people who betray you.
It’s hard to love people who disrespect you.
It’s hard to love people who appear perfect.
It’s hard to love people who try your patience.
It’s hard to love people who tear at your hearts.

That’s not fair.

It’s hard to love people who cause you suffering.
It’s hard to love people who never say thank you.
It’s hard to love people who openly criticize you.
It’s hard to love people who repel you emotionally.

That’s not fair.

It’s hard to love people who treat you with contempt.
It’s hard to love people who don’t know how to receive.
It’s hard to love people who always take and never give.
It’s hard to love people who live in a state of ugliness.

That’s not fair.

BUT THAT’S THE THING: Love isn’t supposed to be fair.

If it was, it wouldn’t be love – it would be strategy.

Silly rabbit. Fairness is for kids.

THE WAY LOVE WORKS IS: It finds the people who don’t deserve it – then offers itself to them freely and fully when they least expect it.

If you want to master the art of unfairness, consider these practices:1. Don’t give – pour. Love is a respiratory requirement. And when you breathe out the love people need, they gasp with joy. Next time you see an opportunity to keep quiet, tell the truth. Especially when there’s no reason to be honest. Lavish and heap and overwhelm people with it. How strong is your honesty asset?

2. Don’t imply – express. Love is the great eraser. And it reminds you that every minor incident is not a supertragedy. Next time someone reflexively apologizes to you for a minor inconvenience, immediately respond by saying, “I forgive you.” What types of people are you afraid to give the benefit of the doubt?

3. Don’t fight – bow. Love is the best comeback. The more successful you become, the more torpedoes will be shot at you. And that’s not fair either. Next time someone rips your art to shreds, say this: “I respect your opinion of my work.” Are you willing to idle your motor even when you feel like grinding your gears?

3. Don’t thank – gush. Love is a brand that is built by hand. Next time you’re debating how to show people how essential they are, write a love letter in the form of something else. Give it away freely and without expectation. And the more handmade, the better. What unsolicited token of love could you give today?

4. Don’t hoard – spray. Love doesn’t discriminate. It should be shared with the people who cannot love you back. No matter how unfair that is. Next time you encounter a tormentor; love them with a constant heart. Even you know for sure that they’re wrong. Are you willing to fall in love with things most people are turned off by?

5. Don’t extract – overflow. Bring forth your heart in every action. Instead of trying to dilute the distaste, just pour in more love. Next time you start a new relationship or partnership with someone, say this: “I want to learn all your little quirks, just so I can say I love you anyway.” Are you demanding that the people who love you change their essential nature so you feel more comfortable?

6. Don’t contract – affirm. When you do what you love, the hatred will follow. That’s not fair either. Next time someone lashes out at you because they know they’re not doing what they love, say this: “I’m so glad you shared that with me. Feedback like yours inspires the hell out of me.” How are you laying a foundation of affirmation with people who are hard to thank?

7. Don’t shine – reflect. If you want people to fall in love with you, help them fall in love with themselves first. Next time you want someone to adore their own reflection, give them a front row seat to their own brilliance. Do you love yourself enough to get out of the way so other people can articulate their fabulousness?

8. Don’t withhold – express. The best way to change the world is to love it first. Next time you want to transform the spirit of people you’re with, love them until they ask you why. Be indiscriminate and promiscuous. Break yourself open and pour yourself out. Are you willing to love something to death to bring it to life?

9. Don’t whine – expand. You can’t keep your door locked. Love means caring when it’s inconvenient. No matter how unfair it feels. Next time you encounter someone most people view as a nuisance, love at a time when opening seems impossible. Are you willing to accept that you don’t need anyone to love you back?

10. Don’t evade – mend. There’s nothing that won’t reveal itself if you love it enough. Next time you get a chance to answer the call to love, stop long enough for your heart to open. And believe that there’s nothing love can’t heal. Have you committed to accepting love from everyone and everything?

11. Don’t suppress – broadcast. What we love shapes us. And your life is measured by how you love. Next time you leave the house, love like it’s a rare jewel that costs everything, but give it away freely like it’s nothing. Are you famous for the people who love you and the way that you love them?

12. Don’t isolate – breathe. Love means showing up when you’re scared. And then leaving room for the other person to decide. That’s not fair. Next time you find yourself on a bended knee, look love in the eye, succumb to its softness and take joy in the moment. Are you caught up in your relationship or just dwelling in your love?

13. Don’t conceal – expose. Love changes the architecture of the heart. And it’s a response to your greatest values found in another person. Next time someone calls you crazy for wearing your heart on your sleeve, say this: “I can’t help it – love does this to me.” Will your love help you discover yourself in others?

14. Don’t require – offer. Love meets a closed heart with kindness. That’s definitely not fair. Next time your ego attempts to turn love into a scorecard, try this: Focus on being a more loving person without worrying about what you’re getting in return. Are you afraid to extend your heart to people who disagree with you?

REMEMBER: If you only love people when it’s fair, you haven’t learned anything.

Maybe it’s time to stop being so darn fair with your heart.

LET ME ASK YA THIS…
How unfair are you willing to be?

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For the list called, “38 Ways to Make Customers Gasp,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

Never the same speech twice.

Now booking for 2011-2012!

Watch The Nametag Guy in action here!

Does Your Brand Create These Ten Acts?

You don’t need advertisements.

You need acts that create emotional connections.

Simple, inclusive, accessible, relevant and human encounters that change the momentary experience of engaging with your brand.

Whether you have a website, corporation, charity, membership organization or spiritual community, consider incorporating these ten acts into your branding efforts:1. Create an act of forgiveness in a moment of imperfection. Next time someone steps on your toe, bumps into your table or accidentally runs into you, try this: As soon as they start apologizing furiously like they’ve just committed a mortal sin, look them straight in the eye, smile and say, “I forgive you.”

I do this every day of my life and it never fails to change the energy of the encounter. Especially in our hypersensitive, litigious, eggshell walking culture where people freak out at every minor inconvenience, the world desperately needs moments like this. Is forgiveness something your brand expresses or just implies?

2. Create an act of refuge in a moment of chaos. People are busy. Crazybusy. But if you can give them a home, a safe haven, a sanctuary of peace and harbor of relaxation – even if only for a moment during their hectic day – they will thank you will their attention, their trust and their money.

Think about your local coffee shop. Whether it’s a big chain or a mom and pop operation, this is their moment of choice. And it’s more addictive than the caffeine in the coffee or the sugar in the scones. How are you helping customers redefine their version of home?

3. Create an act of relief in a moment of pressure. Collection plates make people nervous. Especially first timers. And that’s a challenge for any congregation: How do you approach the donation process in a way that’s non-threatening, non-alienating, but still profitable?

I’m reminded of the time I went to church with my friend Marcie. When the ushers came around with the big gold bowls, the pastor said something that stuck in my head: “If this is your first time, we invite you not to participate financially.” There was a noticeable exhale in the room. How are you making the solicitation process more relaxing?

4. Create an act of spirit in a moment of struggle. The first time I took hot yoga, I thought I was going to pass out. When I finally couldn’t take it anymore, I plopped down on the mat, grabbed my water and sat in a puddle of sweat like dead weight.

But instead of embarrassing me in front of the class, my instructor gently remarked, “Thank you for listening to your body.” I felt better immediately. Her response was gracious, complimentary and respectful. And she responded to my struggle without judgment, evaluation or criticism. Are you frustrated and judgmental or fascinated and thankful?

5. Create an act of humanity in a moment of technology. Face to face is making a comeback. Any time you can touch people’s skin, look them straight in the eye and talk to them with your mouth, you win. The question is: How much of your brand is done by hand? That’s what customers crave.

That’s what customers come back for. Spontaneous moments of authentic human interaction. Instead of outsourcing the human function, do more in person. Do more by hand. People will notice. How do you interact with people in a way that no other brand can touch?

6. Create an act of devotion in a moment of disloyalty. My company makes brandtags, or corporate identity collages. Here’s how they work: First, I distill my client’s mission down to its essence. Next, customized, limited edition art pieces are hand-carved on wood, signed, numbered and framed.

Then, clients give brandtags as gifts to their longtime partners. And as a result, the artifacts deepen the roots of their relationship. They erase the memory of any gift that came before. How are you making your partners ultra aware of you commitment to them?

7. Create an act of artistry in a moment of apathy. When you go out of your way to make the mundane memorable, you convert rare into remarkable. And that’s when you create a significant emotional event that tugs people by the heart.

I’m reminded of my favorite coffee shop, The Mud House. Every time you order a latté, the owner will turn your foam into a work of art. From famous portraits to pretty flowers to inspirational messages, there isn’t a cup of coffee in that store that isn’t photographed. What’s your unique way of rewarding customers for engaging with your brand?

8. Create an act of play in a moment of vulnerability. My photographer is amazing. Not just because of his technical prowess, but also because he has a great eye for authenticity. And when I asked Bill how he draws that out, here’s what he suggested: “Make the subject laugh, and you’ll never fail to get their real smile.”

That’s the best part about doing photo shoots with him: We just tell jokes the whole time. It’s refreshingly playful. And the final prints always come out beautifully. When is the feeling of formality preventing your customers from being their true self?

9. Create an act of recognition in a moment of anonymity. I’ve taken yoga classes all over the world. And one of the challenges of being a first time student is, you don’t just feel vulnerable – you feel invisible. Especially in large classes. But over the years I’ve visited studios that mitigated this fear.

In Los Angeles, they write your name on a dry erase board that says, “Welcome New Students!” In Sydney, they give a round of applause at the end of class for all the first timers. And in Tokyo, they offer personalized, handwritten thank-you notes to new people on their way out the door. How do you make your people feel seen?

10. Create an act of education in a moment of insecurity. The more your customers learn, the more profit you earn. The more your customers know, the more your business grows. And the more your customers understand, the more powerful your brand.

Like my client, Sendouts. They don’t just provide software for the recruiting industry – they provide brainware. By combining digital publishing platforms, annual user conferences and a dozen other teaching moments, their customers are some of the smartest in the industry. Are you offering better job performance or better life performance?

REMEMBER: Good brands are bought – great brands are joined.

If you want people to buy your brand, create advertisements.

But if you want people to join your brand, create acts of emotional connection.

LET ME ASK YA THIS…
Do you really need another phone book ad?

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For the list called, “11 Ways to Out Market Your Competitors,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

Never the same speech twice.

Now booking for 2011-2012!

Watch The Nametag Guy in action here!

Scott Ginsberg Interviews Dixie Dynamite on Starting Over

LET ME ASK YA THIS…
What’s stopping you from starting over?

LET ME SUGGEST THIS…
For a list called, “100 Self-Consultative Questions,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

“I usually refuse to pay for mentoring. But after Scott’s first brain rental session, the fact that I had paid something to be working with him left my mind – as far as I was concerned, the value of that (and subsequent) exchange of wisdom and knowledge, far outweighed any payment.”

–Gilly Johnson The Australian Mentoring Center

Rent Scott’s Brain today!

The Art of Taking It Personally

I’m tired of people tell me not to take things personally.

Excuse me, but who are you to tell me what not to feel?

THE WAY I SEE IT: Telling someone not to take it personally is like asking that person not to think of a pink elephant.

You can’t do it. There’s a natural pushback mechanism that won’t allow that to happen.

So why fight it?

Consider this:When you take it personally, you lead with your heart.
When you take it personally, you take hold of the future.
When you take it personally, you make conscious choices.
When you take it personally, you remain focused on what you believe.
When you take it personally, you educate people about what’s important to you.
When you take it personally, you fuel yourself with enough emotion to create change.

Furthermore:

If you never take it personally, you never gain ownership over it.
If you never take it personally, you never take responsibility for it.
If you never take it personally, you never give yourself permission to change it.

THE REALITY IS: We take things personally because we’re persons.

And there’s nothing wrong with that.

MY SUGGESTION: Take more things personally.

After all, the people who take things personally are the only ones who make things better.

LET ME ASK YA THIS…
You’re a person, right?

LET ME SUGGEST THIS…
For a list called, “9 Things Every Writer Needs to Do Every Day,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

“I usually refuse to pay for mentoring. But after Scott’s first brain rental session, the fact that I had paid something to be working with him left my mind – as far as I was concerned, the value of that (and subsequent) exchange of wisdom and knowledge, far outweighed any payment.”

–Gilly Johnson The Australian Mentoring Center

Rent Scott’s Brain today!

Adventures in Nametagging: Airplanes & Alcohol

“Acts of friendliness in moments of anonymity.”

That’s why I wear a nametag:

To invite people to join me, to remind the world that face to face is making a comeback and to create spontaneous moments of authentic human interaction infused with a spirit of humor, playfulness and connection.

And if a picture is worth a thousand words, a nametag is worth a thousand stories.

Here are my most recent adventures:DAY 3,819: Today my flight attendant noticed my nametag and said, “I wish all my passengers wore nametags – that way I wouldn’t have to say sir!” The crazy part is, there are still people who call me sir. Even when my name is staring right back at them. I always wonder if they’re being polite or just oblivious.

DAY 3,820: Today the woman sitting across the isle from me skipped right past the introduction and said, “I just wanted to say that I think the nametag thing is brilliant. Everyone should wear them. Great idea.” It’s amazing: Some people just get it faster than others.

DAY 3,839: Today my girlfriend and I walked passed an outdoor pub. A woman wearing sunglasses that were too big for her face noticed us. And in one of those voices that was audible enough to hear, but not directed to us personally, she said: “Hey look! Scott is wearing a nametag so when his girlfriend gets drunk, she won’t forget his name.” Very funny. But while this kind of story happens a lot, it doesn’t really bother me. Drunk people get the laugh once – I get the laugh forever.

LET ME ASK YA THIS…
What was your best nametag related adventure?

LET ME SUGGEST THIS…
For the list called, “8 Ways to Move Quickly on New Opportunities,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

Never the same speech twice.
Now booking for 2011-2012!

Watch The Nametag Guy in action here!

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