Watch (another) Scott Ginsberg 50-Min Speech on Hireability!

This is the breakout session that followed my keynote on hireability. We talked about simplicity, marketing messages and how to answer the dreaded “what do you do?” question. Enjoy!

How hireable are you?

For the ebook called, “40 Questions Every Unemployed Professional Needs to Ask,” send an email to me, and you win the ebook for free!

Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

6 Reasons to Add a Little Crazy to Your Entrepreneurial Arsenal

1. Crazy is a compliment. If everybody says you’re nuts, you just might be onto something. Therefore: The only valid response to someone who uses that word to describe you is, “Thanks!”

As Marcus Aurelius wrote in Meditations, “The object of life is not to be on the side of the majority, but finding oneself in the ranks of the insane.”

Your mission is to (not only) be nuts, but to BE PROUD of being nuts. No entrepreneur ever looked back on her career and thought, “You know, looking back, I should have been more sane.” How do you respond when people tell you that you’re out of your mind?

2. There’s always somebody crazier. In 2005 I was inducted into the Hall of Fame of Ripley’s Believe Or Not because I made a career out of wearing a nametag 24-7. Now, as crazy as that sounds, my accomplishments are (bordering on) normal when compared to some of the other inductees.

For example, Leo Kongee. He’s known as “The Human Pin Cushion,” as his claim to fame is hammering nails into his face. And you think I’m crazy for wearing a nametag everyday?

Lesson learned: You’re not the only crazy one. As Jimmy Buffet sang in Changes in Latitudes, Changes in Attitudes, “If we weren’t all crazy, we would go insane.” Are you?

3. Practice being (positively) crazy. In Tim Burton’s 2010 remake of Alice in Wonderland, there’s a common theme of craziness throughout the film. Distraught about her impending battle against the dangerous Jabberwocky, Alice says, “There is no use trying; one can’t believe impossible things.”

The White Queen responds with, “I dare say you haven’t had much practice. When I was your age, I always did it for half an hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast.”

Lesson learned: Practice doesn’t make perfect – it makes profit. If you want to turn crazy into money, you’ve got to do a little every day. I’d suggest doing so in the morning to stretch your brain and activate your attitude. How many crazy ideas did you have before breakfast today?

4. Love the haters. Nietzsche once remarked, “And those who were seen dancing were thought to be insane by those who couldn’t hear the music.” Next time people give you flack for being crazy, dust ‘em off. Don’t let the bastards grind you down.

Especially if they’re the type of people whose imagination can’t encompass what it is that you want to do. Instead, be grateful for their challenge to your commitment to craziness. How will you use the haters to fuel your fire of insanity?

5. Craziness keeps you sane. Sounds counterintuitive, I know. But it’s true. It’s like that U2 song, “I Might Go Crazy If I Don’t Go Crazy tonight.” Ever feel that way? Like you just need to think or say or do something crazy before your head explodes? Good. Next time that happens, go with it. The secret is to compose a craziness practice that you can default to when you need your fix. Whatever active, creative outlet scratches your itch.

For example, when I’m in a crazy mood, I go to a concert or sing karaoke. Two perfect venues where it’s completely acceptable (and strenuously encouraged) to be as crazy as possible. Works every time. Except when security escorts me out. Lesson learned: Never underestimate the power of (occasional) manifestations of reckless insanity. Have you taken your dose of Vitamin-C today?

6. Be (positively) crazy. “He’s crazy in the best way possible.” That’s how the UFC 107 announcer introduced fighter B.J. Penn on December 12, 2009. I remember watching the fight in Vegas – it was astounding. Penn defeated Sanchez in round five to retain the UFC Lightweight Championship.

More importantly, this victory became one of only two fights in UFC’s sixteen-year history to end in the fifth round. Why? I’d say it was largely due to the fighter’s (positive) craziness. That’s the secret. And there IS a fine line I would be remiss if I didn’t define.

Therefore: Being crazy – notwithstanding the benefits I’ve outlined today – won’t be profitable if you’re not doing it for the right reasons. Don’t be crazy just for the sake of being crazy. It won’t sustain you, it won’t nourish you, and it won’t make you money. In fact, it might even get you hurt. What’s your motivation for being crazy?

To conclude our discussion on crazy, let’s turn to Gnarls Barkley.

You may be familiar with their 2006 hit single from the album St. Elsewhere called “Crazy.”

I love this song.
I’ve heard it on the radio hundreds of times.
I even saw Gnarls Barkley play this very song live in concert.

But it wasn’t until I carefully read the lyrics that I discovered just how poignant this song really is.

Think of it as a reminder of the profitability of (healthy) craziness:

– – –

I remember when, I remember, I remember when I lost my mind
There was something so pleasant about that place.
Even your emotions had an echo
In so much space

And when you’re out there, without care,
Yeah, I was out of touch
But it wasn’t because I didn’t know enough, I just knew too much

Does that make me crazy?
Does that make me crazy?
Does that make me crazy?

And I hope that you are having the time of your life
But think twice, that’s my only advice

Come on now, who do you, who do you, who do you, who do you think you are, Hahaha bless your soul – you really think you’re in control?

Well, I think you’re crazy.
I think you’re crazy.
I think you’re crazy.
Just like me

My heroes had the heart to lose their lives out on a limb.
And all I remember is thinking: I want to be like them.
Ever since I was little, ever since I was little it looked like fun.
And it’s no coincidence I’ve come
And I can die when I’m done

Maybe I’m crazy.
Maybe you’re crazy.
Maybe we’re crazy.

REMEMBER: If you’re not at least (a little) nuts, you’re a putz.

How are you profiting from insanity?

For the ebook called, “24 Ways to Out GROW Your Competition,” send an email to me, and you win the ebook for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor

The world’s FIRST two-in-one, flip-flop book!

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Watch Scott Write — 3.10.10

This is the fifth video in a series of writing sessions (4-hour time lapse down to 8 minutes!) of my unparalleled content generation, content management and content deployment systems.

Episode 5 — 3.10.10
Soundtrack — “Forever Begins” by Common from Finding Forever.

Watch other episodes on the playlist @!

What did you write today?

For the list called, “10 Ways to Out Write the Competition,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

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Watch video lessons on spreading the word!

A List of Things Will Not Bring You Closer to Your Dreams

1. Accepting. Don’t accept anyone else’s version of the truth. Don’t accept payment in politeness. Don’t accept the verdict that you’re not enough. Don’t accept that everyone you encounter has your best interests at heart. Don’t accept that life is out to get you. What have you mindlessly accepted?

2. Allowing. Don’t allow others’ neuroses to color your perceptions. Don’t allow the genius to be drummed out of you. Don’t allow the innovation of others to intimidate and inhibit you. Don’t allow the situation to be responsible for how you feel. Don’t allow the world to superimpose its prefabricated definition of who you should be. Don’t allow yourself to exist in an inhibited condition. Are you making unprofitable allowances?

3. Expecting. Don’t expect success to come for three years. Don’t expect people to hand you a corn beef sandwich, wash your socks and unzip your fly for you. Don’t expect the universe to cut you any slack. Don’t expect the resistance to take it easy on you. Don’t expect discipline to be something you have rather than something you continually pursue. What are your catastrophic expectations?

4. Letting. Don’t let the pursuit for perfection stop you from trying. Don’t let things derail you. Don’t let anything pull you toward littleness. Don’t let your agenda collapse too easily. Don’t let your desires stay sobbing, awaiting your hand to take action upon them. Don’t let your mind sink into a state of passivity. Don’t let yourself become entangled in other people’s wars. Don’t let yourself choose what feels wrong just because you want clarity now. What will you gain from letting this happen?

5. Listening. Don’t listen to people who think they know what you need. Don’t listen to people whose imagination can’t encompass what it is that you’re trying to do. Don’t listen to people who put a damper on your natural versatility. Don’t listen to people who haven’t been right about shit in years. Don’t listen to people who criticize you no matter what you do. Don’t listen to people who seek to silence your conscience. Don’t listen to people what have a deluded view of their competence. How well do you minimize chaos by listening inwardly?

6. Talking. Don’t talk about what you plan to do when conditions are perfect. Don’t talk about what you hope to do when the planets are aligned. Don’t talk about what you’d love to do if you had the time. Don’t talk about how you’re going to finish your book as soon as things slow down at work. Don’t talk about how much you have changed and how great it will be if they take you back. Don’t talk about how the credit card company screwed you and their fault you’re in debt up to your ears. Don’t talk about how your life is one goddamn catastrophe after another. Don’t talk about how you’re going to update your website as soon as you get a free night. Are you giving people lip service or foot service?

7. Waiting. Don’t wait for permission. Don’t wait for instructions. Don’t wait for overwhelming evidence before you trust yourself. Don’t wait to be rewarded to do what you love. Don’t wait until you’re old enough. Don’t wait until you’re experienced enough. Don’t wait until you know what you’re doing. Don’t wait until you’re given the go ahead by people you don’t even like. Don’t wait until you’ve satisfied people’s lackluster expectations. What is waiting getting in the way of?

8. Wasting. Don’t waste energy protesting. Don’t waste power trying to impress someone you don’t even like. Don’t waste time on relationships you’ve outgrown. Don’t waste your brilliant mental effort on negativity. Don’t waste money on marketing materials that don’t influence customer decisions anyway. Don’t waste valuable hours of your day doing things that don’t make you any money and aren’t consistent with your #1 goal. How inefficient have you become?

9. Whining. Don’t whine about the cosmic injustice of the world. Don’t whine about how there are only so many hours in the day and that’s why you haven’t gotten around to making any art lately. Don’t whine about it’s not fair because you work just as hard as they do and you don’t have it. Don’t whine about how if you didn’t have three kids and a job that you hated, you could finally finish your book. Do you whine about the wind, hope the wind will stop or adjust your sails?

10. Wishing. Don’t wish for fewer problems. Don’t wish for more time. Don’t wish for easier tasks. Don’t wish for someone to come back into your life who doesn’t love and honor you. Don’t wish for a perfect life free of pain and heartache. Don’t wish that what’s currently driving your heart batshit never would have happened. Don’t wish that when you wake up tomorrow morning, everything will turn out perfect, shiny and new. Ten years from now, what will you wish you had spent more time doing today?

What is bringing you closer to your dreams?

For the list called, “8 Ways to Out GIVE Your Competition,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor

Who’s quoting YOU?

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How to Have a Crazy Idea That Changes the World

“If everybody says you’re nuts – you just might be onto something.”

That mantra guides my daily life.

Which makes sense, considering I made an entire career out of wearing a nametag everyday.

I know. Just another crazy idea, right?

Damn right. That’s the whole point. That crazy people who have crazy ideas make crazy change in a crazy world.

What about you? How many crazy ideas did you ignore yesterday?

ANSWER: Too many.

Today we’re going to talk about how to have a crazy idea that changes the world:

1. Give yourself permission to be crazy. To have a crazy idea, you must become physically, mentally and spiritually crazy yourself. Nothing illegal. Nothing dangerous. Just the willingness to stick yourself out there, make yourself uncomfortable and violate the status quo aggressively and creatively – all the while, being made fun of by most of the world.

That’s not too much to ask, is it?

Naturally, this is the biggest barrier for most people. Mostly because it involves massive uncertainty. Venturing down a less-defined path. And accepting the reality that along the journey, people are going to look at you like you’ve got green antennas growing out of your skull. Are you ok with that? Remember: Crazy ideas rarely come from sane people. Is your straightjacket securely fastened?

2. Be less intentional. Most of the crazy ideas that changed the world started out as mistakes, accidents, coincidences, serendipity, jokes or experiments. For that reason, my first suggestion is simple: Don’t try so hard. As the Tao De Ching reminds us, “Any over-determined action produces its exact opposite.”

Learn to relax your ears, soften your gaze and poke about the world in a playful, relaxed and curious way. By virtue of your receptive, open and flexible posture, you’ll be able to snag crazy ideas as they cross your path. Otherwise, your overly goal-oriented attitude will scare them into hiding.

It’s like Thoreau said: “Happiness is like a butterfly – the more you chase it, the more it will elude you. But if you turn your attention to other things, it will come and sit softly on your shoulder.” Will you apply that same principle to your creative search?

3. Think less. Audience members and readers alike often ask me, “What were you thinking when you decided to wear a nametag every day for the rest of your life?” Well, that’s just the thing – I wasn’t thinking. I was feeling. I was listening. I was trusting. I was testing. I was risking. I was reacting. But I definitely wasn’t thinking.

And, interestingly enough, that crazy idea turned out to be the single most important decision of my life. As David Mack, writer, illustrator and creator of Daredevil, once told me on an airplane to Cincinnati, “An idea is not any good unless it’s on the verge of being stupid.”

Lesson learned: Think less. Instead, focus on noticing the things that resonate with your soul. Those are the crazy ideas waiting to stand naked in front of the world. Are you a slave to the wrong body part?

4. Become a student of crazy. First, read these books: Ideas That Became Big Business, Inventors At Work, Accidents May Happen and Selling The Scream.

Next, visit my friend Andy Sernovitz’s blog, Damn I Wish I Thought of That! He’ll keep you up to speed on unusually useful ideas for smart marketers. Finally, think of five people you know who had a crazy idea, saw it through, and used it to change the world. Buy them lunch. Probe their brains. And keep your eyes open for the commonalities in their thinking.

These resources combined will increase the probability of replicating the same attributes with your own idea. Are you willing to dedicate yourself to studying the anatomy of crazy?

5. Opportunity never stops knocking. Instead, you stop answering the door. Anyone who says there’s a shortage of great ideas is either stupid or deaf. It’s simple: All you have to do is listen. As Frank Warren said during a PostSecret event in St. Louis, “Great ideas are waiting for that one inspired person to take hold of them.”

Your challenge, whenever you come across these ideas, is to ask yourself, “Did this idea select me?” If so, great. If not, keep listening. There will be more. Are you letting your closed ears commit idea homicide?

6. Absurdities become antidotes. Every day when I slap a new nametag on my shirt, I remind myself of what Einstein once said: “If at first your idea is not absurd, there is no hope for it.” Interestingly, Einstein’s greatest scientific discovery sparked from a mental picture he had when he was sixteen years old.

One day, while taking a walk, Albert envisioned himself riding atop of beam of light into outer space, traveling at 299,792,458 meters per second. That ridiculous image helped him better understand accelerated motion. Which helped him create the Theory of Relativity. Which changed the world of science forever. Which earned him the Noble Prize. Which secured his spot in history as the greatest genius of all time.

Why? Because of a totally ridiculous, totally humorous image. In the book How to Think Like Einstein, author Scott Thorpe explains how this principle of melon motivating works:

“Brains have a mechanism that is the mental equivalent of an immune system – it rejects ideas that are foreign to it. But humor suppresses your mental immune system. So, if you treat a new idea humorously, you will be able to explore it more thoroughly because you want immediately reject it. And your mind will be free to make other absurd connections with the seed idea, generating more concepts for solutions.”

Revolutionary ideas come from ridiculous questions. What are you converting your absurdities into?

7. Play the numbers. The best way to have a great idea is to have lots of ideas. The second best way to have a great idea is to have lots of bad ideas. And the third best way to have a great idea is to hang around people who practice the first two.

Do that, and by sheer probability, your crazy idea that (could) change the world will naturally come along. It’s an eventually of probability by transforming yourself into a human lightning rod of creativity. The question is whether or not you will: (a) take notice of the strike, and (b) take massive action when the smoke clears.

Most people fail at both. How will you increase the probability of creative inspiration AND execution?

8. Keep a Crazy Log. Every time you have a crazy idea, write it down in a journal. And as you do, remember to treat each idea with deep democracy. Release the habitual need to appraise or assign value to everything that comes out of your brain. That’s not your decision.

Instead, think of yourself as a journalist. Stay objective. For now, just take the ideas down. Order and evaluation comes later. I promise that over time, you’ll begin to see patterns amidst the craziness. This makes it easier to discern keepers from rubbish when the time comes to stop creating and start judging. Is everything you know written down somewhere?

9. Don’t keep secrets. The aforementioned Frank Warren also mentioned during his talk, “First you keep secrets – then secrets keep you.” I agree. More specifically, secrets keep you FROM: (a) sharing your idea WITH the world, (b) executing your idea IN the world, and (3) leveraging your idea to create change AROUND the world.

Don’t be shy. Don’t bottle up your crazy ideas inside your body. Put your name on it and shout it from the rooftops. You never know who might be listening. Otherwise, you’re only as sick as your secrets. Is your silence halting the momentum of your crazy idea?

10. But you didn’t. If your crazy idea is really that good, odds are, you won’t be the first person who’s ever thought of it before. So, I beg you: Don’t let that discourage you from seeing it to fruition. Most ideas have already been thought of before.

The difference maker is: With enormous amounts of discipline, patience, stick-to-it-ive-ness – and the courage to hang your balls out there – you could be the first person in history to (actually) execute that crazy, world-changing idea. And then, ten years later, when bitter, jealous onlookers start whining, “I could have thought of that!” your only response will be, “Yeah, but you didn’t.”

As Nietzsche once remarked, “And those who were seen dancing were thought to be insane by those who couldn’t hear the music.” Are you an idea person or an execution person?

11. Crazy ideas require crazy faith. Consider one final quotation from Post Secret’s Frank Warren: “Trust your crazy idea – it might be your destiny.” That’s where faith comes in. That’s when crunch time ensues. When it’s 3 AM and the rest of the world is cold and tired and quiet; and there’s nobody around but you and your crazy idea.

Will you choose to believe? Will you continue plugging away? And will you willingly dissolve your sanity and be considered crazy too? Or, will you cave into an uncourageous corner like another one of the millions of would-be world-changers whose crazy ideas never saw the light of day? If you picked the former, you’re on the right track.

It’s like Einstein once said, “I’m not smarter than anybody else – I just stick with it longer.” How will you strengthen your self-belief to support your crazy idea?

REMEMBER: If it’s not crazy, it’s not going to change the world.

There has never been a better time in the history of the world to have (and execute) your crazy idea.

Strap on your straightjacket. Stand up proud and firm. And declare to the world that you (and your crazy idea) are ready to change it.

What’s your crazy idea?

For the ebook called, “101 Lessons Learned from Wearing a Nametag 24-7,” send an email to me, and you win the list for free!

Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

NametagTV: Raise Your Referability

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What are your enemies?

For a list called, “12 Ways to Get Customers to Open Your Email FIRST,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

The world’s FIRST two-in-one, flip-flop book!

Buy Scott’s comprehensive marketing guidebook on and learn how to GET noticed, GET remembered and GET business!

How to be a Sponge

A sponge is a loosely connected fibrous material primarily filled with empty space.

Woops. Wrong kind of sponge.

What I meant was: A sponge is an individual whose openness, curiosity, creativity and intellectual absorbance significantly enhances his personal and professional life.

HERE’S THE REALITY: Sponges learn more.

Which means sponges grow more.
Which means sponges create more.
Which means sponges profit more.

How squishy!

What about you? Are you a sponge? Is your kindergartner more creative than you?

Either way, consider these ten strategies for swelling your sponginess:

1. Never stop absorbing. Being a sponge isn’t just a cute little metaphor assigned to curious, innocent children. It’s actually quite scientific, according to author Susan Smith Nash, Ph.D. “Cognitive receptivity is a state of mental preparedness. It is a combination of cognitive readiness – the learner’s levels of development – and of psychological openness – the learner views the environment.”

Three lessons learned. First, be consumed by overpowering curiosity. Initiate a love affair with the things that never cease to make your head tilt. Second, stay devoted to your thought life. Make a conscious effort to remain intellectually captivated and productively preoccupied as often as possible. Third, seek out the inherent novelty in all you perceive. Execute new awareness plans frequently. How receptive is your brain?

2. Be flexible in the way you view the world. Don’t think everything to death. Treat every experience with deep democracy. Relax. Consider nothing useless. Trust your spongy faculties to absorb something from everything. Explore ideas first. Then consider whether or not they’re relevant to your world.

Like the sponge-like kindergartner who absorbs everything she encounters – good and bad – your mission is to maintain creative flexibility with all that you experience. People. Ideas. Situations. Everything. Are you willing to learn from people – even if you don’t like them?

3. Confusion is a sign of intelligence. The many holes of a sponge hold water because of a scientific concept known as surface tension, which is the slight amount of elasticity that exists between the molecules of water. That parallels to the world of creatively, as being confused (tension) isn’t always a bad thing.

It’s a stimulator of productivity. Especially when you “dare to be dumb” and follow up on your perplexities. That’s the best way to absorb new material. So, a sponge holds water, not in spite of its holes – but because of them. Maybe you need a few more holes in your creative process. How much tension are you willing to maintain?

4. Treat your environment as your mentor. Kids are notoriously spongy. They soak it all in. Even the things you don’t say. Especially the things you don’t say. Rather, kids soak up what you do and who you are.

In the same vein, I challenge you to absorb what surrounds you and incorporate the relevant material into your life. Even if not a word is spoken. Remember: Values aren’t taught – they’re caught. What did you catch today?

5. Redefine your role. I’m a writer. That’s my occupation. That’s what I do. But I’ve also expanded my job title to include additional spongy roles: Synthesizer. Collector. Broker. Organizer. Democratizer. Translator. Interpreter. Recognizer. Explorer. Receiver. Inventor. Philosopher.

It’s all part of being a sponge. Does your role need an updated definition?

6. Forensically examine ideas. Don’t act like you haven’t seen every episode of Law & Order six times. To justify your television addiction, consider applying some of your criminal knowledge. Let’s say you’re working on a new idea. Ask yourself: What would Stabler do? What would Bobby do? What would Ice-T do?

First of all, they’d seek out the people closest to the idea – then ask the hard questions. Secondly, they’d walk around the idea to view it from as many angles as possible. Thirdly, they’d engage every sense and fully take in the idea with their whole being. Are you absorbing truths with a detective-like curiosity?

7. If you don’t write it down – it never happened. Your mind is a moron. Absorbing is one thing, but retaining is another. If you want to pamper your memory and relax your brain, three words of advice: Write everything down. Immediately.

Every idea that enters into your consciousness. Don’t judge it, don’t evaluate it and don’t think about whether you can use it. Just get it down. Order comes later. Sponges don’t discriminate. Is everything you know written down somewhere?

8. Read omnivorously. Eat words. Chew sentences. Blow bubbles with ideas. Whether it’s a book, magazine or blog post, think of it as an all-you-can-eat creative buffet. Personally, I read five books a week. Have for many years. But I don’t just read them – I devour them.

I take notes, rip out pages, rewrite sentences and make them better, and fill the margins up until there’s no white space left – all of which are absorbed by the sponge known as my life. What did you read today?

9. Make ideas sit up straight. Call bullshit on the world. Use your questions as weapons. But not just (any) questions: Dumb questions, dangerous questions, disturbing questions, unexpected questions, probing questions and confrontational questions.

Ask them early, often, curiously and confidently. I promise, answers will come. And if they don’t, that’s your answer. How many questions did you ask yesterday that your competitors didn’t?

10. Don’t forget to squeeze. People tell me I’m a sponge all the time. What they don’t know is that I’m also a blender and a casserole dish. Why? Because sponges have limits. If you don’t periodically squeeze the liquid out, you might lose it. Or it will start to smell like feet.

Here’s the science behind: The act of wringing or squeezing a sponge contracts the pockets so that new surface tension can NOT be formed; thus, the water has nowhere to go but out. Similarly, in the world of creative absorption, the same principle applies: You can’t add new ideas if you don’t wring out your current capacity.

Therefore: Develop a system for emptying your brain on a regular basis. This serves dual purposes: (1) Freeing up surface area to invite future material, and (2) Restocking your creative inventory before ideas get stale. What’s your content management system?

REMEMBER: Being a sponge isn’t just about expanding your creativity.

It’s about raising your receptivity to the beauty that surrounds you.

As Nietzsche once remarked, “But one must know how to be a sponge, if one would be loved by overflowing hearts.”

Are you a sponge?

For the list called, “23 Ways to Bring More of Yourself to Any Situation,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on!

Watch video lessons on spreading the word!

Watch Scott Ginsberg’s Entire 70-Min Keynote on Hireability!

How hireable are you?

For the ebook called, “40 Questions Every Unemployed Professional Needs to Ask,” send an email to me, and you win the ebook for free!

Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

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Make Your Mission More Than a Statement

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Is your mission more than a statement?

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor

The Profitability of Insanity

“Of course you’re crazy – that’s why we hired you!”

When the president of a multimillion-dollar staffing company made that exact remark to me five minutes before I walked on stage to conduct a three-hour workshop with two hundred of her salespeople, I almost tripped and fell over the podium.

Finally, I thought.

My insanity was affirmed.
My craziness was commended.

Take that, every teacher who gave me failing grades on standardized tests because my responses were “not in the answer key.”

Ah, craziness. The most underrated weapon in your professional arsenal.

Sadly, the world is lightning-quick to confuse crazy with dangerous. Or stupid. Or unprofitable. Or mentally unstable. Almost like a reverse halo effect. As if being called crazy was a dangerous thing.

Which, in many cases, it can be. And I say that with the utmost respect and consideration for those who have suffered, are suffering or know someone suffering from mental illness.

Today, however, we’re talking about positive craziness.

For example, read the following list. Each person on it has two commonalities. See if you can figure them out:

Aurelius. Bezos. Buddha. Buffet. Carlin. Christ. Churchill. Clinton. Confucius. Darwin. Drucker. Dylan. Edison. Einstein. Franklin. Gandhi. Gates. Gorbachev. Hemingway. Jefferson. Jobs. Krishna. Kroc. Lennon. Lincoln. Mandela. Marx. Mozart. Newton. Obama. Orwell. Presley. Shakespeare. Teresa. Tolkien. Tolstoy. Trump. Tutu. Voltaire. Wilde. Winfrey. Woods. Yeltsin. Zuckerberg.

Did you spot the two commonalities?

ONE: They were all featured on Biography’s list of 100 People Who Changed the World.

Would you disagree?

Me neither.

TWO: They were all – at some point in their lives – considered to be “crazy.”

Would you disagree?

Me neither.

LESSON LEARNED: Success requires crazy.

Heaps of it.

Put your teaspoons away. If you really want to change the world – break out the shovels and start stockpiling your (positive) craziness.

Here are six reasons why:

Crazy means singular. Nobody notices normal, nobody buys boring and nobody pays for average. You know this. And being a needle in a stack of needles is an extremely costly position. The good news is, being crazy sets you apart. Being crazy puts an end to all those broke-ass, running-in-place, winking-in-the-dark days of entrepreneurial anonymity. Are you The Only?

Crazy means impatient. Nike was wrong. Technically, “Just do it” could mean, “just sit on your butt.” Because technically, you’d still be doing something: Sitting there. Yikes. Impatience, on the other hand, has a better slogan: Just go. That means (actual) movement toward your goal. Impatience isn’t just a virtue – it’s a victory. How much money are you losing by being too patient?

Crazy means risk taking. Sticking yourself out there. Pitching a tent in the campground of discomfort and devastating the landscape to the point of unrecognizability. Next time someone condescends you by saying, “This is crazy!” you respond with, “Yes! And that’s exactly why we should do it.” Is the strategy for sticking yourself out there equally as crazy as the subject itself?

Crazy means unexpected. If people think you’re crazy, they immediately discount you as a threat. Which means they let their guard down. Which means you have an opening. Lesson learned: The strongest player is the one nobody sees coming. As Donald Trump wrote in Trump 101, “It will always be to your advantage to be underestimated.” How do you sneak up on people?

Crazy means moving with great speed. Crazy invites momentum, and money has a crush on velocity. Think about it: Were any of the people on the aforementioned Biography 100 the type to live life in slow motion? No way. They moved, they made imperfect progress, and they left a muddy trail of urgency and desire. What gear is your craziness shifting your business into?

Crazy means nonconforming. That means nobody can predict you. Which means nobody can stop you. Which means you win. This, of course, is a choice. Pick one: Change the rules so you can win at your own game, become the exception to every rule in the game, or change the game entirely so there are no rules. How will you upset the status quo?

I’m sorry: Did I miss the part about crazy being bad?

LESSON LEARNED: Crazy is the new sane. Be out of your mind or be into the red.

How are you profiting from insanity?

For the ebook called, “13 Sweeping Generalizations, Gross Assumptions & Ridiculous Oversimplifications about Life & Work,” send an email to me, and you win the ebook for free!

Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

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