Month: August 2006

Don’t sell, enable people to buy

“If you want to be That Guy, then listen to This Guy – Scott Ginsberg. He not only knows what he’s talking about, he lives what he is talking about. Using one or two of the 47 lessons in this book will take you to an even higher level of success.”
—Shep Hyken, CSP, Author of Moments of Magic

Today’s Free Chapter:
Chapter 12: Don’t Sell, Enable People To Buy

LET ME ASK YA THIS…
What’s the difference between selling and enabling?
LET ME SUGGEST THIS…
Think about the last time you hired a service professional or bought a new product: did they “sell” you, or enable you to buy? How?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

If you don’t intentionally create a brand for yourself, someone will create one for you

“I was engaged from the start! Scott’s book isn’t just about branding or growing your business – it’s about growing yourself. “
–Belinda Brin, Manager of Org. Learning, Nestle Purina

Today’s Free Chapter:

Chapter 5: If You Don’t Intentionally Create A Brand For Yourself, Someone Will Create One For You

LET ME ASK YA THIS…
Who created your brand: you or someone else?
LET ME SUGGEST THIS…
Consider your favorite brands. Ask yourself what actions those individuals took on a daily basis to reinforce them. Find a way to mirror those actions in your own.

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

Scott Ginsberg gives away 9 free chapters (PLUS 37 bonus tips) from his new book

“If you’re seeking more notoriety, more fame and more success – or if you just want to be more approachable – grab Scott’s book and DEVOUR it now!”
–Jeffrey Gitomer, Bestselling author of The Little Red Book of Selling

There are 47 chapters in this book. 47 ideas, techniques and tools that will help you create an UNFORGETTABLE brand that MAGNETIZES more business.

And I’m going to give you 9 of them for free!

Starting today, I will be posting one chapter a day for the next two weeks. They are yours to enjoy. Feel free to send them to anyone and everyone. Even invite your friends to come here and download the chapters themselves!

Today’s Free Chapter: Chapter 1: How To Be That Guy


Also, as a companion guide to the new book, I’m giving away this special free ebook:

Let Me Suggest This…
37 Exercises to Help You Be More Approachable, Become That Guy and Make a Name for Yourself.

It’s yours. For free. Enjoy! And don’t forget to email it to all your friends. Just tell ’em The Nametag Guy sent ya! (Thanks to Design Shark Studios for the ebook!)

LET ME ASK YA THIS…
Are you That Guy?
LET ME SUGGEST THIS…
Buy the book and find out! 😉

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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