You’re not sought after if nobody has to look for you

Who among us doesn’t want to be noticed, witnessed and seen? 

The desire to break out of obscurity and be remembered is one of our fundamental human longings. 

But the paradox about visibility is, it can actually work to our disadvantage. Because if we’re always there, nobody will have a chance to miss us. The goal is for us to become valuable in our presence, but also noticeable in our absence. We want people to be sick with longing when we’re gone. 

Greene’s bestselling book on the many laws of power summarized it perfectly. 

Too much presence creates the opposite effect. The more you are seen and heard from, the more your value degrades. You become a habit. Learn to withdraw yourself before they unconsciously push you away. Keep yourself obscure, and people will demand your return. 

And so, if you’ve become somewhat of a fixture in your space, like create an excuse to rid people of your presence. Try walking away for a while. Trust that you’ll be noticeable in your absence. And have faith that when you return, people will remember why they loved having you around in the first place. 

Remember, don’t mistake presence for value. 

You’re not sought after if nobody has to look for you. 


Are you striving to make your presence noticed, or make your absence felt?

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Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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