Your brilliance will not save you

In the modern business world, safety, security and stability are illusions. 

At any moment, we can all be disposed of. Straight up railroaded. Rug pulled out from under us. 

These things just happen. Anybody can get canned. There is no immunity. There is no potent vaccine of personal specialness, hard work, positive attitude and corporate politicking that will inoculate us against the cruel bite of commercialism. 

Even our brilliance will not save us. 

Carlin said it best in his legendary comedy routine: 

The game is rigged. It’s a big club, and you ain’t in it. 

That’s business. 

However, this is no reason to become cynical, paranoid or apathetic. 

Quite the opposite, in fact. Running up against the reality of impermanence in business is actually quite liberating. Because it gives us permission to empty our expectations, not depend on external sources of worthiness or reassurance, and just crack on with the project of making meaning in the world. 

Once we accept that we’re already naked, once we surrender to this lack of control, once we learn to trust the uncertainty of the process, and once we laugh at the absurdity of even having to go to work in the first place, then will be free. 

Because we will have built a sacred spaciousness inside of ourselves that nobody can touch. Something that we can take with us wherever we go. 

It reminds me of an interview with a famous sitcom showrunner. After three decades in the television business, his advice to young writers was this:

You may as well do the show you want to do, because in the end, they’re just going to cancel it anyway. 


How will you liberate the tremendous untapped resource of energy within yourself? 

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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