Whatever safety and security you have persuaded yourself to settle for

It’s nice to not
want something. 

In a world where we’re constantly being told what we should
want, what we ought to have a burning desire for, what pang of longing we had
better have twitching inside of ourselves, lest we be viewed as not fully
human; it’s deeply relieving to announce with relaxed confidence, not for me. 

Without excuse or explanation or justification or guilt. 

The hard part is, we
can feel embarrassed for not wanting things. Especially those things that we’ve
been taught to want by our peers, family members, media and marketers. 

we reject their expectations, they might perceive us as defective or
unmotivated or mediocre. It’s no wonder so many of us get trapped in the never
ending cycle of aspiring, seeking and achieving. Out of the fear of playing
small, we choose not to stop to relish in the peace and simplicity and
contentment of what we already have. 

Godin’s award winning blog makes the point
that this cycle of assigned wants is going to get a lot worse before it gets
better. Game theory demands it. 

And so, it comes down to a personal decision.
If we decide what you want, instead of letting someone else decide for us,
perhaps we can choose the things that would actually bring us and our loved
ones the satisfaction we can live with. 

It’s okay not to want something. It’s
okay to choose the future that’s cheaper. 

Doing so can make your life lighter,
your heart freer, your spirit quieter and your eyes softer. 


Are you still trying hard to talk yourself into wanting something that you’ve always known deep down isn’t for you?

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  



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