The Work Manifesto

A hundred years ago, almost nobody on the planet had a job.

But they still worked.

Because that’s what our species does. We work.

I’ve put a lot of thought into this, and come up with something I called “The Work Manifesto.”


Work encompasses all we do, paid and unpaid, throughout our lives. It’s what anchors our life with regular experiences of meaningfulness. It’s an institution that’s a fixture in every stage of life, but it’s also is the best way of escaping from life. It’s an endeavor that gives us the spirit of continuity and centrality and pays us the psychological salary of pride, honor and integrity.

Work is the organizing principle of life. It’s the iron rod in the center and validation of our existence. It isn’t just our plight, it’s our purpose. It’s where challenges ask us to tap into reservoirs of strength and patience we didn’t know we had. Work is how we create fulfillment, limited only by our imagination’s ability to create scenarios that excite us.

Work is a daily routine that ensures our days have a cadence and rhythm of movement. It’s a center of belonging where we connect to the collective human heart. It’s a contribution to the world where we become productive members of society. It’s where we go to find out what our true self really is. Work it’s the prime means to express our sense of who we are.

Work is an outlet for coming alive through the pursuit of our ideas. It’s the thing we do to build a stable life. It’s a platform we use to do art, hone skills, build a reputation and make our mark on other people. It’s a holy arena for our highest self and a home for all of our talents. Work is our necessity, our pleasure and our playground.

Work is where we channel our ambition and satisfy the most primal and sacred fundament of our being. It’s where we practice the act of dreaming, doing and finishing, driving straight to the heart of what it means to be a person. Work is what informs our sense of self, contributes to our identity and provides us with positive personal affect.

Work is what gives us a secure place in a portion of reality. It’s our human imperative. It is a core conversation with life that gives us the chance to be as smart as we are. It’s how we find satisfaction by creating value through toil. Work is how we intentionally mold and fit our experiences in a way that excites us and feed our soul.

Work is the process of creating something for the purpose of human flourishing. It is the creative process of operating in the world, making things happen for others in exchange for the stuff we want. It is the collaborative, purposeful spirit of enterprise. Work is the mission and endeavor that captures our imaginations, enlists and transfers our energies.

Work is how we accumulate psychic nourishment, realize our species character and inhabit and intelligible moral order. It is a practice that has internal good and engages our attention. It is what opens us up into a chamber of consciousness that brings some measure of coherence to our lives. Work is done the service of an activity that we recognize as part of a life well lived.

Work is putting our best abilities into play and having the fruits of our labor rewarded fairly. It is what provides our much needed sense of foundation. It is being in touch with our environment in a way that benefits our heart. It is the struggle to show ourselves––and the people around us––our sense of individual agency, responsibility and competence. Work is what sums up all of the activities we do that make us the human beings we are.

Work is where the great majority has access to achievement, to fulfillment and to community. It is a matter of marshaling one’s will and initiative in the service of extrinsic motivations. It is any value we create that requires us to spend our time, focus and energy. It is the active compliance of the self. It is the prolonged exertion in the service of obligations and inducements. Work is what we do out of a sense of personal obligation, duty and destiny.


What’s your definition of work?


For a copy of the list called, “27 Ways to Out the Competitors,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

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