The urgency had burned out

The
space program once conducted a fascinating study on the effect of prolonged space flight on human
skeletal muscle. 

Researchers took calf muscle biopsies of crew members before
and after their trip aboard the international space station. 

Here’s what they
found. 

Even when crew members did aerobic exercise five hours a week and
resistance exercise three to six days per week, muscle volume and peak power
both still decreased significantly. 

Because there’s no gravity in outer space. 

No matter how vigorously the astronauts worked out, eventually, their muscles
were still going to atrophy. 

The question is, how many zero gravity
environments do you have in your life? Which of your muscles are starting to
wither? 

Remember, gravity is much more than the force of attraction by which
terrestrial bodies tend to fall toward the center of the earth. It’s also the
resistance required to move those bodies forward. It gives us a powerful force
to push against. 

Even if we can’t physically see it, we know it’s there. We can
feel it in our bones. Without it, without the necessary struggles,
complications and pressures that come with gravity, our muscles wither and die.
Physically and emotionally. 

My experience with this phenomenon came in the form
of entrepreneurial atrophy. After running my company for more than a decade,
there came a point where there were no more places to go. My schedule was
barren empty. There were no more accountabilities, no obligations, no community
counting on my contribution and no tasks requiring my attention. 

Sure, there
were tons of people who liked me and supported my brand and appreciated the
work I did. But the world was not on hold until my next project was finished.
The urgency had burned out. 

I was just sitting there with nowhere to be, and
all the time in the world to get there. 

It was a zero gravity environment.
Mostly of my own making, but also as a function of time and space and
economics. 

Which meant, I had a choice to make. I could double down and try to
recreate gravity from scratch. Or I could call ground control, set a course to
depart outer space and relocate to a more breathable, sustainable environment. 

In the years following, I tried both options. 

And looking back, all I can think
to myself now is, thank god I’m not an astronaut anymore. 

LET ME ASK YA THIS…

How will your life change once the urgency burns out?
* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

scott@hellomynameisscott.com

www.nametagscott.com


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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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