The uncomfortable but necessary rupture and rapture

How do people transform even the smallest events or situations into breakthroughs in thinking and action? 

By doing everything and nothing at the same time. 

In the spirit of doing everything, we engineer a continuous flow of breakthroughs by allowing for the creation of a portfolio of experiments. We just keep trying stuff. Every damn day. Exponentially increasing our activity level, trusting that discovery will be the consequence of our earnest interest. 

Simon once commented on his songwriting process that there is always new musical ground to be discovered right there on the same keys he has been playing forever. Every artist can consistently find new ways to express themselves on their instrument. 

That’s doing everything. It’s a function of focus and discipline. 

But doing nothing also works as a method for finding new breakthroughs repeatedly. 

Time consuming tinkering and developing ideas glacially allows for breakthroughs we wouldn’t reach otherwise. 

Gillette writes in his wise and wisecracking memoir that the big secret of magic is simply misplaced priorities. Magicians are willing to work harder to achieve something stupid than people can imagine. He will practice things for years that most people wouldn’t consider investing an hour in. 

That’s doing nothing. It’s a function of patience and trust. 

If you want to make a place in your future for breakthroughs and epiphanies to exist, then consider doing either everything and or nothing. 


How will you enable the uncomfortable but necessary rupture and rapture of discovery?

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Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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