The fundamental leverage question

Here’s the fundamental leverage
question for maximizing the movement value of any experience. 

Now that I have
this, what else does this make possible?

It’s simple question, but it becomes
strategic the moment you begin to explore its permutations. Let’s unpack the
different elements and see how it works. 

First, now that. A phrase that implies urgency. The ability to take action
without further delay. Not later or eventually or someday. Today. This moment. 

Second, I have. A phrase that
indicates ownership. Power. Possession. You’ve done the work and rightfully
earned yourself an asset. 

Third, this.
A word that forces you to focus. On just one thing. And invites you to squint
and twitch and stare at that one thing you uncover the hidden opportunities
behind it. 

Fourth, what else. A word
that encourages volume. Vision. Possibility. And challenges you to populate a
list of all the potential opportunities, now that you have this one thing. 

does this. A word that modifies an
earlier phrase. It’s a bit redundant, but intentionally so. Because it’s
essential that we focus on this one thing that we now have. 

Lastly, make possible. A phrase that reveals what’s
capable of existing in the world that was previously unavailable to us. Now
that I have this, what else does this make possible? 

And so, with every new
experience, the goal is to consider it in the context of this one question.
Almost like an equation that you plug yourself into. 

I even created a software app to do it for you.


What’s your best tool for maximizing leverage?


For a copy of the list called, “34 Questions to Keep Your Company Growth Minded,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

“Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!”  –Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!


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