The battle is that there isn’t one

Olgivy’s bestselling book on advertising makes an inspiring point about successful client service. 

Fight for the kings and queens, but throw away the pawns. The habit of graceful surrender on trivial issues will make you difficult to resist when you stand and fight on a major issue. 

It’s also useful advice in any of our relationships. Because while conflict does help define what needs attention in our lives, we can also avoid turning our lives into walking battlegrounds by calmly asking ourselves:

Okay, is this really the hill I want to die on? 

Odds are, it’s not. So let it go. 

Throw away the pawns. Save your energy for the kings and queens. 

That way, when you find a battle worth fighting for, you can rally the troops and go all in. 


Is your ego still addicted to the theater of battle?
* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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