Taking in whole eyefuls and earfuls of words

Rand wasn’t only a brilliant writer, but a brilliant reader. 

She believed that every new idea we read should represent the beginning, not the end, of a thought process. And that if the ideas sound good, we should give them not merely a nod of approval, but hours of assiduous mental work. 

Proving, that writing and reading aren’t mutually exclusive activities. They’re part of the same creative continuum. 

The secret is redefining and expanding our notion of what reading is. Because it’s an activity that’s no longer limited to books. 

I think of it as inhaling inspiration. Refilling the reservoir. Mingling more intimately with our thoughts. Taking in whole eyefuls and earfuls of words and language and ideas, trapping our minds into doing their own thinking and slowly becoming aware of certain things we feel. 

That’s why I’m constantly scouring and learning and reading and annotating from any number of newspapers, blogs, publications, books, articles, songs, art pieces, podcasts, eavesdroppings, random conversations, street art, advertisements, pieces of garbage and other sources of inspiration. 

Not only because the process physically gives me an allergy of joy, but also because inhaling is critical to my success as a creator. 

Only when I treat everything as fair game, when I approach every shred of interesting grist as worthy of going into the mill, does my ability to creatively exhale reach its highest potential.


Are you inhaling as much, if not more, than you are exhaling? 

For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  



Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 

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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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