7 Unavoidable Conclusions that Will Change the Face of Your Career Forever – Or at Least Disturb the Hell out of You

1. Coincidence is the wailing whisper of truth. Because there is no coincidence. The Universe just packaged it that way to grab your attention. Otherwise you never would have noticed it.

What’s more, coincidence is NOT “God’s way of remaining anonymous.” We all know who did it. We all know who’s at work. And it isn’t us. Coincidence is God’s nametag. Is it sticking to you?

2. Complacency is the constant capsizer of relationships. Too comfortable. Too happy. Too perfect. This is not good. As my aunt Vicki likes to remind me, “When everything’s perfect, someone isn’t being honest.”

Now, I’m not saying you should fight all the time. But if nothing’s ever wrong, something’s wrong. Do you really need to watch another episode of Law & Order, or do you need to sit down a have a conversation with the person you love more than anything and spill your heavy heart?

3. Deafness is the ultimate betrayal of self. Your body will never lie to you. TRUTH is the only language it knows. And a like a car, it’s always speaking to you. The question is: Will you listen? Sadly, most people don’t. At least, not until they end up in the hospital or at the pharmacy counter.

And the reality is, they don’t need another pill – they need a hearing aid. Remember: If you’re not listening to your body, you’re a putz. What are you turning a dangerously deaf ear to?

4. Discomfort is the ultimate activator of action. If you’re comfortable, I doubt you’re moving. And if you’re not moving, I doubt you’re making money. The hard part is, sometimes it takes a swift kick to the crotch to get your off your butt.

That’s why it’s invaluable to surround yourself with people who will consistency challenge, inspire and poke you. People that will call you out. People that you can’t hide in the presence of. And people that will tell you when you’re full of crap.

Remember: The more uncomfortable you’re willing to make yourself, the easier it becomes to make a name FOR yourself. Where in your life are you too comfortable?

5. Emotion is the unbreakable dam of reason. Now, that doesn’t mean ZERO emotion. We’re not Vulcans. But an awareness of the power of emotions is necessary to successful navigate the turbulent waters of communication.

Remember: The word “emotion” comes from the same Latin derivative as “disturb.” When you are emotionally involved in conversation, how well do you communicate?

6. Forgiveness is the real fundraiser of freedom. Here’s a fun and effective way to practice forgiveness on a micro level: Respond positively to unnecessary apologies from strangers. Especially when there’s absolutely no need to apologize.

For example, if the woman in front of you in line is waiting for her debit card to go through and she looks back at you with a rushed posture and says, “Sorry…” (as if she just committed the most heinous of all retail atrocities) just smile back, look her straight in the eyes and say, “I forgive you.”

Upon absorbing the ridiculousness of such a statement, she’ll realize that there was no need to apologize in the first place. And who knows? Maybe she’ll start to forgive herself too. I practice this all the time, and it’s one of the great joys in my life – waking people up.

Remember: When you learn to forgive yourself first – then forgive others in advance – freedom will have no choice but to invite itself into your life. Whom do you need to forgive?

7. Rebirth is the inevitable outgrowth of heartbreak. With the requisite amount of awareness and a solid support structure, you can easily convert your current heartbreak into a heartbreathrough. Put an end to the pity party and take the reins on your resurrection opportunity by asking the crucial question:

“Now that I’ve experienced this, what else does this make possible?”

Shift your attitude to a mindset of leverage and you will come out alive stronger and better. How could you leverage your frustration in this situation as motivation to grow into more of the person you’ve always wanted to be?

LET ME ASK YA THIS…
What unavoidable conclusions have you recently come to?

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* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

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10 Ways to Avoid Being Labeled a Bullshit Artist

In the past few months, I’ve heard numerous people use the term “Bullshit Artist” in reference to certain individuals.

And my personal policy is, whenever I hear a new word or phrase more than three times in three months, I research it.

So, according to Dictionary.com, UrbanDictionary.com and MyDictionary.com – and some helpful tweeters who shared their insights (thanks!) – the most prevalent definitions of a Bullshit Artist are:

• “A person expert at deception, and hype.”
• “A person with a talent for convincing lies.”
• “A person who habitually exaggerates, flatters, or talks nonsense.”
• “A person who lies/boasts incessantly, usually to comedic effect, intentional or accidental.”
• “A person who specializes in a field of feeding its surrounding persons with uselessness.”
• “A true master of verbal façade who gets off on selling worthless information as if it was fact.”

Now, obviously, I know YOU’RE not one of them.

But I’m sure you know somebody who is. And because it doesn’t matter what YOU think – only what YOUR CUSTOMERS remember – let’s explore a collection of practices that will help you avoid being labeled as a Bullshit Artist:

1. Punch people in the face with your credibility. Everyone has an unequaled background – but not everyone knows how to position it strategically. Your mission is to articulate your expertise as early and explicitly as possible. Customers rarely proceed without proof.

Whether you use testimonials, logos of big clients you’ve worked with, awards you’ve won or pictures of you doing what you do. Leave no question of eligibility. Also, be sure to follow up your initial punch with a timeline of credibility. Show people you’re not going away. Longevity isn’t a color in a Bullshit Artist’s palette. How are you closing the credibility gap?

2. Lower the volume. As Denzel Washington once said, “The loudest one in the room is usually the weakest one in the room.” And as the late Dave Matthews Band saxophone player Leroi Moore once said, “You can make a song sound smaller by trying to make it big.”

So, just relax. No need for aggressive self-assertion. The strong falcon hides its claws. Let go of the need to prove your superiority. If you rock, they’ll feel the music. Even if you don’t turn it up to eleven. What volume is your life at?

3. Talk with your pads. This was the motto of my high school football team. “You guys are bigger than trash talk,” Coach Parks would say. “Don’t stoop down to their level. And if you hear a player on the other team running his mouth at you, don’t say a word. When YOU need to let out your emotions and prove your worth, you talk with your pads.”

So we did. We talked with our pads. And that’s exactly why were we undefeated.

Lesson learned: When all you do is talk (without supportive action and ability) it’s extremely hard for people to hear you over the sound of your own inflated ego. On the other hand, talking with your pads is a LOT louder. Because it’s jolting. Because it’s honest. Because it’s self-evident. Remember: When you talk with your pads, people perk up and listen. What are you talking with?

4. Avoid unspecified attribution. Studies show. Research proves. Scientists say. Psychologists report. Experts believe. They say. There’s an old story that says. I’ve heard. Most people agree. It is said that. Critics say. Statistics show. Somebody once said. The reviews say.

No. No, no, no. None of that is good enough. In a conversation, speech, blog post, or opening statement to a jury, unspecified attribution doesn’t cut it. You need to PROVE your point. With facts. Sources. Numbers. Dates. And not statistics – because those are fabricated pieces of bullshit that people manipulate to make their case look better.

Remember: Specificity = Credibility. Ambiguity is the enemy. If you can’t back it up, pack it up. Are you speaking with meaningful concrete immediacy?

5. Pull back the veneer. Ever met someone that is an expert at LOOKING like she’s successful, but not actually successful? I know a few people like this. And I’m not suggesting that the “act as if” philosophy is wrong. Rather, I echo David Newman’s thought: “It’s OK to fake till you make it – as long as you eventually get around to actually making it.”

Therefore: Release your artificiality, reach back to pure self and rejoin the truth. Your truth. How do people experience you?

6. Recognize the distinctions. Bullshit Artists walk a fine line. Your mission is to detect the difference. Here’s a list of examples:

a. In-demand doesn’t mean highly paid – popularity doesn’t necessarily indication profitability.
b. Passionate doesn’t mean productive – some fires just burn with no purpose.
c. Cool doesn’t mean useful – baseline remarkability isn’t enough.
d. Desirable doesn’t mean satisfying – sustainability is the secret.
e. Activity doesn’t mean accomplishment – there’s a difference between motion and progress.
f. Attention doesn’t mean conversion – web hits are an acronym for “How Idiots Track Sales.”
g. Creativity doesn’t mean innovation – one is a state of being, the other is a practice of action.
h. Dazzling doesn’t mean sustainable – shtick must be supported by substance.
i. Knowledge doesn’t mean wisdom – information is worthless until applied and LIVED.
j. Experience doesn’t mean expertise – only reflection upon that experience does.

To avoid being labeled as a Bullshit Artist, beware of the fine line. What distinctions are you making in your business?

7. You’re more influential when you ask questions. Next time you attend a department or team meeting, notice two kinds of attendees: Those who quip and those who question.

Which of the two are most likely to be labeled as a Bullshit Artist? Veil your light until the proper moment, drop your bomb, then sit back and watch people’s brains explode. What questions are you known for asking?

8. Ditch the jargon. Articulate strategy and ideas in plain language. The less jargon you use, the more engaging you become. In the writing world, shorter sentences get read. In the speaking world, shorter sentences get HEARD. So, think like a writer. Watch those long and cumbersome sentences. Don’t construct your ideas in a way that overburdens people’s brains.

For example, some leaders spew one idea after another. Meanwhile, listeners are still stuck on the FIRST one, trying to figure out what heck you meant. Be careful. Non-brilliance might be forgivable, but time wasting isn’t. Keep your message lean, low-carb and plucked of nonessential words. How meaty are your messages?

9. If you have to tell people you AREN’T, you probably are. Beware of unnecessary declarations of authenticity, honesty and sincerity. Think about it. Wouldn’t YOU raise an eyebrow to someone who kept uttering phrases like: To be perfectly honest with you … I’ll level with you here … Honestly… The truth is … I’m not gonna bullshit you here…

How would that make you feel? Maybe a little suspicious of his credibility? Maybe a little curious why he keep reminding you how honest he is? Watch your language. Having a “Pay no attention to the man behind the curtain” attitude isn’t fooling anybody. Are poor word choices forfeiting your sales?

10. When you find yourself in the company of deceptive hearts, leave. Be careful whom you roll with. It’s possible to be labeled a Bullshit Artist solely based on proximity. So, if you suddenly feel the need to plug your nose or roll your pant legs up, get out. Fast.

Surround yourself with doers – not talkers – and they will both validate your credibility AND inspire you to continue executing. Are you being fair to yourself, your reputation and your business by continuing to be friends with this person?

REMEMBER: Bullshit Artists only need to be impeached once.

Don’t become one of those people.

In conclusion, let’s remember the words of Maya Angelou, who reminds us:

“When people show you who you are – believe them.”

LET ME ASK YA THIS…
Do people believe you?

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For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

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What Every Leader Needs to Know about Making a Name for Herself

Pablo Neruda once said, “You are the result of yourself.”

When I first read that sentence, the architecture of my heart changed forever.

You are the result of yourself. Wow.

Since then, I’ve been thinking deeply about that very idea – and what it means to me.

As a writer.
As a leader.
As a human being.

Ultimately, I was so inspired by Neruda’s poem that I decided to write my own interpretation of that same philosophy:

1. You are the administrator of your own resurrection. While the rest of the world freezes in the face of an uncertain future, you will choose to ride this wave of ambiguity to a larger version of yourself. Even in spite of overwhelming odds against your advancement, you will show the world what you can be at your best. And you will be unwaveringly vigilant in proving to the world that you’re not going anyway. You are the result of yourself.

2. You are the aficionado of your own boundaries. After all, if you don’t set boundaries for yourself, other people will set them for you. And then they will violate them. And then they will email all their little friends and tell them to do the same. And it will be YOUR fault because you didn’t install limits to promote your integrity. You are the result of yourself.

3. You are the architect of your own future. As long as you believe you deserve and can handle abundant success. And as long as you consciously choose to have a love affair with the universe. You are the result of yourself.

4. You are the artisan of your own happiness. But not because you’re seeking happiness. Rather, that you’re seeking contribution, the residue of which is happiness. You are the result of yourself.

5. You are the perpetrator of your own uniqueness. For that reason, you won’t falter from a lack of identity. Instead, you’ll give your independent identity permission to emerge freely an unimpeded. You’ll set yourself on fire, and adorers will come in hordes to watch you burn. You are the result of yourself.

6. You are the author of your own career. Deciding what you want is the most important work you will ever do. The secret is to exercise a high degree of conscious control in creating the career you desire. Inviting your goals into the bright light of awareness and keeping all activities aligned with those goals. And remembering that everything you do is part of your career. You are the result of yourself.

7. You are the biographer of your own evolution. Instead of mindlessly meandering to avoid risk, mindfully become part of your own process of change. Yes, it’s a lot of work. But it’s always worth paying the price to be in charge of your own life. You are the result of yourself.

8. You are the bishop of your own heart. You grow in your ability to be in control OF yourself the minute you pinpoint the places where you’re operating from a limited view OF yourself – AND – the areas in which you’re not currently in love WITH yourself. You are the result of yourself.

9. You are the broadcaster of your own non-conformity. Make upsetting the status quo your favorite pastime. Ignore everybody. Employ only the approval of your heart. Fall in love with your own set of blueprints. Trust your inner truth. And ultimately rely on your own counsel. You’ll never make a false move. You are the result of yourself.

10. You are the chiseler of your own destiny. You can make yourself and your life what you want because the future is your property. So, create a mental picture of the life you want to live. Create a personal vision of greatness. You are the result of yourself.

11. You are the counselor of your own crisis. You got yourself into it, you’ll get yourself through it, and you’ll get yourself out of it. Here’s how: First, assume that everything and anything can be improved. Next, be willing to risk rejection. Be willing to trust the process of change. Then, authentically engage with whatever circumstances life presents. Be cautiously bold. Be active in preserving and healing the environment. And be not impatient with reasonable delays. You are the result of yourself.

12. You are the custodian of your own creativity. Dissolve your ego and let your soul step forward to take center stage. You are the result of yourself.

13. You are the dean of your own education. Which means you need to be open to discovering new dimensions of yourself. Remember: If it educates you, it’s worthwhile. You are the result of yourself.

14. You are the designer of your own experience. That is, how you respond TO those experiences. For example: Did you reflect on them? Did you write about them? Did you share them with people smarter than you? You are the result of yourself.

15. You are the editor of your own attitude. Because you know that every situation can be optimized, turned around or improved. You are the result of yourself.

16. You are the engineer of your own opportunity. Because you consciously accept that your life is richly blessed. You’re not the kind of person who allows the situation to be responsible for how you feel. Things don’t happen to you – you happen to things. You are the result of yourself.

17. You are the exorcist of your own suckiness. Make the conscious choice to live above the level of mediocrity. You are the result of yourself.

18. You are the governor of your own behavior. Refuse to react automatically and choose to respond consciously. Less blinking, more thinking. You are the result of yourself.

19. You are the merchant of your own values. It is YOU who decides the context in which you operate. It is YOU who maintains a governing philosophy for daily decision-making. You are the result of yourself.

20. You are the overlord of your own stillness. It all begins with the breath. Because if you own your breath, nobody can steal your peace. And if nobody can steal your peace, nobody can stop you from winning. You are the result of yourself..

21. You are the pilot of your own productivity. To forever excel against all resistance, recognize that the world doesn’t want you to get anything done. Your mission is to fully become your own partner for productivity. To make sure everything you’re doing – at any moment during the day – is consistent with your #1 goal. You’ll be more productive than Santa’s Elves on Christmas Eve. You are the result of yourself.

22. You are the priest of your own priorities. Feed that hunger inside yourself. Focus on what fuels you and ignore what impoverishes you. Otherwise, you’ll render yourself into a state of complete ineffectiveness. You are the result of yourself.

23. You are the principal of your own perfectness. Perfection isn’t something you attain – it’s something you uncover. All you have to do is look with the eyes of your heart and scatter the clouds obscuring the light. You are the result of yourself.

24. You are the receptionist of your own purpose. And you need to forge the instrument necessary for the conquest of the world. You are the result of yourself.

25. You are the secretary of your own soul. Let go of your present way of life. Release your old world. Make way for the new. Step out of your familiar misery. Flee from the grave of yesterday and assemble a proud monument to tomorrow. Victory will become inevitable. You are the result of yourself.

26. You are the servant of your own stupidity. You’re only as strong as your last stupid mistake. Remember: It’s ok to be stupid as long as you don’t STAY stupid. You are the result of yourself.

27. You are the technician of your own journey. Call upon untested faculties that await your discovery. Then, cooperate with your dreams and your desire to grow. You are the result of yourself.

28. You are the validator of your own existence. So, consciously carry out the duties of your office and plunge into significance. Because the alternative – the hell of meaninglessness – isn’t a great option. You are the result of yourself.

LET ME ASK YA THIS…
What is the result of yourself?

LET ME SUGGEST THIS…
For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

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