Welcome to Entrepreneurial Purgatory

Tom Petty said that waiting is the hardest part.

That everyday, we see one more card, take it on faith and
take it to the heart. And even though it doesn’t feel like heaven right now, we
can’t let it get to us, and we can’t let it kill us.

Good point.

But what happens when waiting feels like the only part? What
happens when every day fells like another goddamn sentence in entrepreneurial

Because when you hire yourself, you spend a lot of time

Sometimes for the mechanical

Waiting for the phone to ring. Waiting for the client to decide.
Waiting for the check to arrive. Waiting for the board to vote. Waiting for the
proposal to be accepted. Waiting for the go ahead email. Waiting for the
paperwork to go through. Waiting for the invoice to clear. Waiting for the beta
launch. Waiting for the site to go live. Waiting for the results to come in.

And sometimes we wait for the intangible things:

Waiting for the smell of blood. Waiting for the perfect
moment. Waiting for the ideal client. Waiting for the stars to align. Waiting
for the lightning to strike. Waiting for the little breaks to finally accumulate.
Waiting for the free work to finally pay off. Waiting for the next big idea. Waiting
for the incubation of the current idea. Waiting for the economy to bounce back. Waiting
for the revolution to begin. Waiting for the movement to catch on.

This has been my life for a decade.

And every day, when the waves of anxiety come flooding in, when
I’m five seconds away from ripping my hair out in a fit of freelance rage, I remind
myself that waiting isn’t just part of the job – waiting is the job.

So I hustle while I wait.

I practice fertile idleness and juggle multiple threads of
work simultaneously, always up to something, always diversifying my interests,
always making myself useful. And I never feel fractured, that I’m spreading
myself too thin. I even manage the process with a simple snapshot of every
project, every pursuit, every endeavor and every idea I’m working on at any
given moment. That way, it’s all under the same umbrella.

Now, no one thing can knock me off course. It’s a diverse
portfolio of productivity. And by spinning a lot of plates, I don’t sit there
every morning and wonder if the deal is closed. I just live my life.

And when it happens, it happens 


What are you waiting for?


For the list called, “99 Questions Every Entrepreneur Should Ask” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting


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bottom of my heart.” —-Melanie Jatsek, Diet Busters

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