Orthopraxy, not orthodoxy

A few months ago, author, pastor (and my homeboy) Jim Henderson educated me on the difference between orthoDOXY and orthoPRAXY:

The word orthodoxy comes from the Greek ortho (‘correct’) and doxa (‘thought’).

The correct thoughts.

The word orthopraxy comes from the Greek ortho (‘correct’) and proxis (‘action’).

The correct actions.

Traditionally, these two words are used in a religious context.

Of course, that’s not what I’m talking about.

This is about business. About relationships. About life.

SO HERE’S THE QUESTION: What’s better: having the correct thoughts, or the correct actions?

It seems to me that theory, information, thoughts, ideas, blah blah blah, are all vital things; but without action, they don’t amount to much.

AFTER ALL:

People don’t give you credit for what they HEAR you SAY consistently.

People only give you credit for what they SEE you DO consistently.

Because action is eloquence, as Shakespeare said.
Because actions speak louder than birds, as Ali G said.

Now. This doesn’t mean orthopraxy is “better” than orthodoxy.

It’s just quicker.

And more authentic.
And more believable.
And more persuasive.
And more approachable.

Ultimately, orthopraxy means instead of practicing what you preach, you’re preaching what you practice.

In the words of the aforementioned Jim Henderson’s new book:

“Action changes everything … so, major in practices and minor in principles.

Practices are attitudes that translate directly into actions. In fact, they often start in the opposite direction.

We start practicing the practice even before we understand or perhaps believe it, which often leads to surprising changes in us (and our relationships with people) we normally wouldn’t known how to relate to.”

LESSONS LEARNED: action isn’t only eloquence; action is character.

DO something first, THEN tell people about.
DO something first, THEN tell people what you learned.
DO something first, THEN encourage people to do the same.

Do as I DO, not as I SAY.

Orthopraxy, not orthodoxy.

Thanks Jim!

LET ME ASK YA THIS…
Are you thought-oriented or action-oriented?

LET ME SUGGEST THIS…
Tell us how you use action (not words) to persuade.

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

add to del.icio.us * digg it! * email this post

Hear The Nametag Guy on Duct Tape Marketing!

My new hommie, John Jantsch, is a veteran marketing coach, award winning blogger and the author of Duct Tape Marketing.

His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as “Best Small Business Marketing Blog” in 2004, 2005 and 2006.

(Gosh. Get some credentials, would ya?)

Just kidding John!

Anyway, we had a chance to catch up on the phone for his regular podcast.

Our discussion covered branding, marketing, and of course, tattoos.

Listen here!

LET ME ASK YA THIS…
What’s your #1 small biz branding secret?

LET ME SUGGEST THIS…
Share it here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

add to del.icio.us * digg it! * email this post

Listen to Scott’s podcast interview with Jim Canterucci!

GREAT NEWS!

I just finished recording a four-part podcast about personal brilliance with my buckeye bud Jim Canterucci.

The first episode, “Up Close and Practical, Part 1” is available here!

Over the next month, Jim will be releasing all four episodes. Each podcast addresses a specific attribute of personal brilliance. Here’s a schedule/outline of what we’re going to cover:

Episode 1: Awareness – May 6
*How a simple idea can become a business.
*Scott’s three components of success and how it relates to relationships
*How to be the world’s expert on yourself and your goals.
*How the “daily appointment with myself” makes an impact
*Consciousness of environment – How to break the silence pattern of those we meet.
*The tip for living in our fast-paced A.D.D society
*Visual habits and how they relate to solving the problem at hand
*What’s in your wallet? Not what you think.
*How to reach a deeper level of connection.
*What is the Law of Approachability?
*CPI – Common Points of Interest explained

Episode 2: Curiosity – May 13
*Scott’s foundational “What If?”
*The three types of questioning patterns that lead to innovation.
*The 20-minute rule of creativity.
*The best question to break a pattern and understand the framework of the scenario.
*How to maintain congruency between your philosophies and your actions.
*How to break the small talk barrier – 3 important questions.
*How “writing it down” solidifies your learning.

Episode 3: Focus – May 20
*What filtering means to focus.
*Why a board of directors is important for everyone.
*Some keys to thinking like a CEO.
*Perspective – become the ‘go to’ person.
*Focus and branding.
*How focus can identify the gap that is open for innovation.
*Scott’s favorite branding resource.
*How to break through in a crowded marketplace.
*Being ‘that guy’ as an approach. What it means to be the go to person. Two important questions.
*Do you own a word?
*How to get them to come to you.
*How to create and use a visualization wall.

Episode 4: Initiative – May 28
*How one blog post led to 33 new clients and over $100k in revenue.
*The paradox of inspiration.
*“Plucking” to create value.
*The story of Weston – an action hero.

LET ME ASK YA THIS…
What makes someone brilliant?

LET ME SUGGEST THIS…
Share your characteristics here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

add to del.icio.us * digg it! * email this post

Buy Gitomer’s Little Green Book and Get The Nametag Guy’s New Ebook

Gitomer’s back!

His new book, The Little Green Book of Getting Your Way hits the stores today!

I’ve already read it, and it ROCKS.

A few excerpts I liked:

*Being a person of influence means that you have a reputation, character, credibility and stature enough that people will take your message seriously.

*Practice with passion. If you don’t love what you do, practicing will be a chore. If you love it, practicing won’t just be fun – it will be something you look forward to.

*Writing becomes persuasive when others are willing to act on, or coment on, what you’ve written.

*Allow the other person to feel a valid reason for your persistence. If they do, they will embrace you rather than avoid you.

The Little Green Book of Getting Your Way is the newest addition to Jeffrey’s best selling Little Book Series, and gives you the critical tools you need to speak, write, present, persuade, influence, and sell your point of view to others.

HERE’S THE BEST PART…

Buy the book on Amazon.com TODAY and get hundreds of dollars of free stuff from Jeffrey and 33 other top business leaders around the world… including me!

I’ve donated my latest ebook 117 Phrases That Payses.

BUY THE BOOK TODAY – APRIL 24 on Amazon.com, send your receipt to myway@gitomer.com and you win!

You will receive hundreds of dollars worth of downloadable e-books, white papers, articles, audio MP3s, video MP4s, reports, and chapters of best selling books being offered by dozens of sales, marketing, publishing, communications, public relations, and business growth leaders.

It’s that simple, and that valuable.

For more details about the offer, go here!

To buy the book now, go here!

Seth Godin on nametags

Well, it’s finally good to see someone other than me talking about the importance of nametags.

Thanks, Seth!

LET ME ASK YA THIS…
Aren’t nametags great?

LET ME SUGGEST THIS…
Post your best nametag story here!

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

add to del.icio.us * digg it! * email this post

17 reasons why Harry Beckwith rocks

I read about three books a week.

Most of them are good. Some suck. Some are great.

But every once in a while, I read a book that’s UNBELIEVABLE.

(Which is a lot coming from a compulsive reader who’s also an author. Guess I’m a tough critic.)

The book I speak of is called You, Inc. by Harry Beckwith.

I’m not going to do a review of this book. I think reviews of anything – cd’s, movies, books, bars – skew people’s opinions. So I’m just going to quote it:

1. People tip restaurant servers the most when that severs makes them feel good.

2. Are you a company that your competitors envy?

3. People don’t gather data to make their decisions, they gather data to justify their decisions.

4. A first impression is often the final decision.

5. The more you learn, the more people you can engage.

6. How does your past answer clients’ needs now?

7. People’s heads go nowhere until their hearts lead them there.

8. We buy how good you are at who you are.

9. Welcomes not only begin a relationship well, but frame the entire experience.

10. Establish common ground by STANDING on common ground. Get off the stage.

11. If it doesn’t make you a little uncomfortable, it’s not an idea.

12. You often cannot see the lines, but you cannot miss the dots.

13. Nobody benefits when someone is in the wrong place.

14. People aren’t loyal to companies, they’re loyal to people.

15. In choosing what to wear, your first thought should be not to impress or intrigue, but to put the other person at ease.

16. Instead of asking, “What do you do?” ask “What is your role there?”

17. Give your time lavishly to people who give, and avoid those who take.

Thanks, Harry.

LET ME ASK YA THIS…
Read any good books lately?

LET ME SUGGEST THIS…
Post a few quotes (not a review) of one of those books here!

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

add to del.icio.us * digg it! * email this post

Jeffrey Gitomer and The Nametag Guy Team Up Again!

Buy Jeffrey Gitomer’s Little Gold Book of YES! Attitude on amazon.com today and get hundreds of dollars of free stuff from Jeffrey and 27 other top business leaders
around the world… including me!

The Little Gold Book of YES! Attitude is the newest addition to Jeffrey’s best selling Little Book Series, and gives you the critical tools you need to find, build, and keep a YES! Attitude for a lifetime of success.

I’ve already read this book. Finished it in three hours.

IT ROCKS.

This is Jeffrey’s best work to date, and it’s written for the professional salesperson, the entrepreneur, the small business owner, the sales leader, the sales executive, and anyone who wants to create a YES! Attitude in every aspect of their business and personal lives.

BUY THE BOOK TODAY – JANUARY 9th on amazon.com, send your receipt to yes@gitomer.com and you win! You will receive hundreds of dollars worth of downloadable e-books, white papers, articles, audio MP3s, reports, and chapters of best selling books being offered by 27 top sales, marketing, publishing, communications, public relations, and business growth leaders.

It’s that simple, and that valuable.

For more details about the other 26 freebies in this offer, go here.

To buy the book now, go here.

LET ME ASK YA THIS…
What’s your best attitude secret?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

add to del.icio.us * digg it! * email this post

Hear Scott on Tim “Gonzo” Gordon’s Podcast!

I had a chance to catch up with Oregonian Tim “Gonzo” Gordon this week.

We chatted about nametags, speaking, writing books, mentors, and the “weirdness” of the Rose City.

NOTE: I’ve been slacking on the podcasts lately, so it’s nice to finally post another audio clip. Enjoy!

Gonzo Podcast #54

LET ME ASK YA THIS…
Do you think there varying types of “weird people” out there?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

add to del.icio.us * digg it! * email this post

That Guy meets That Bloke

Hey look, it’s That Guy!

And look, he’s with That Bloke!

Meet my friend Pete Williams. Referred to in the media as “Budding Richard Branson”, 24 year-old Pete Williams has been an entrepreneur from an extremely young age.

During 2003 while reading the book The One Minute Millionaire, Pete Williams got a business idea…

The MCG (The Aussie version of Madison Square Garden) under its own redevelopment and as Australia’s number 1 sporting ground, PeteWilliams took action to recreate the certificates using the timber that was once the seating at the ‘G.

On the back of a few phone calls and self-confidence he was able to track down the wrecking company which was demolishing the Ponsford stand (at this stage the Members Pavilion had not been touched), who informed him they had a significant amount of timber from the seating and flooring as hoped, however to his amazement they also had a considerable amount of the world famous MCC Crested Carpet – which originally lay in the members dining room. After viewing the carpet lying in the corner of the wreckers’ warehouse the following morning he took the entire sum along with a mass of timber at a very ‘pleasing’ price.

From that point on he developed and created a series of limited edition sports memorabilia pieces which sold from $395 – $1495. These included a photo of the G, a piece of the famous carpet and even a limited number series that had their frame created out of the timber which was once the stadium. Amongst a wide range of creative and unique marketing techniques and strategies employed, a press release created with the headline ‘21 Year Old Sells MCG For Under $500’ generated over $50,000 of FREE advertising and publicity in media via Channel 7 news, Herald Sun articles, AM and FM Radio interviews and trade magazine articles – which generated a huge proportion of sales at no cost.

His new book comes out this month, How to Turn Your Million Dollar Idea into a Reality. I’ve already read some of it, and it’s awesome.

Also, Pete and I happened to be in Dallas on the same day, so we shared a cab to the airport. Then we got lost for about an hour at DFW. It was a lot of fun. I guess we were so excited aboue meeting that we blanked out on our sense of direction.

Oh, wait, I forgot: I have no sense of direction.

Anyway, thought you guys would like to meet Pete. He’s a cool dude.

Er, I mean, “bloke.”

LET ME ASK YA THIS…
Aren’t Aussies the coolest?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

add to del.icio.us * digg it! * email this post

Read Scott’s interview with Young Wealth Weekly

I was recently interviewed by a very cool new website, Youth Wealth Weekly.

Founder Josiah Mackenzie offers young entrepreneurs free newsletters filled with fascinating stories, helpful tips, private interviews, inspirational quotes, book reviews, and more.

You can read my interview here, or just scroll down. I pasted the text for ya:

How did you make the transition from a “dude who wears a name tag” to a successful speaking and writing business?

When I started wearing a nametag 24-7 in college, I kept a journal of observations, stories and responses; It seemed like it would make a cool book. Since I always wanted to be an author, I decided to write it. I asked some other authors how to self-publish, did some research and put the book out when I graduated.

When my website and book got picked up by the media, people started asking me to give speeches. Since I’d always excelled at speaking, it felt like a good fit. I did more research on the speaking industry, hooked up with some amazing mentors, did a LOT of research and speaking for free, and eventually was able to sustain myself on authorship/speaking.

And hey, it only took 3 years to make money!

How did you become unforgettable?

Well, there’s this pill I take called…just kidding! I’d say by learning how to be UNIQUE, not DIFFERENT. In other words, how not to just stand out, but to be the ONLY ONE.

How have you incorporated ‘Web 2.0’ applications into your self promotion?

Gosh, what haven’t I used! I have two blogs I update regularly. I also podcast, use online social networking like MySpace, Flickr and Squidoo, and also use widgets on my website to talk to people live. Basically, everything Web 2.0 offers, I use. And it’s great. It builds community, enables me to live and breathe the brand, stay in front of fans, market myself daily and drive traffic. 100% of my business is WOM (word of mouth), I’ve never made a cold call in my life and I don’t (nor will ever) spend a dime on advertising. KEY LESSON: If you are remarkable, they’ll find YOU. (Thanks, Seth)

What obstacles or advantages does your young age present when becoming established as a speker and writer?

My GOSH it sucked. Still does. Who the heck is going to listen to a 26 year old kid give a speech, right? But I have learned something called “Disarming Audience Preoccupation,” in which you address the obvious barrier first and explain why it’s not an issue. For example, I open my speeches with a quote from Indiana Jones by saying, “It’s not the years, it’s the mileage.”

Also, I just go out there and be myself and try to give value, and usually people forget how young I am. After all, few 26 year olds have written three books and speak internationally. That’s gotta count for something! If all else fails, I just show people the picture of my tattoo. That shows ’em I mean business. What’s more, being young is also a great advantage insofar as offering a new, fresh, untainted-by-corporate-world perspective.

Is it tough to be a professional speaker when most of your peers are 40 years older than you?

Yep. It’s tough because people won’t take you seriously, but it’s glorious at the same time because it enables you to be a sleeper. They don’t see ya comin!

How should I go about writing a book?

Very carefully. No, just kiding. I’d go buy Dan Poynter’s book “The Self Publishing Manual.” He’s the best in the biz, and he can help you more than I could. It’s my bible.

How did you start recieving media coverage?

Dude, I have no idea. I met the right person at the right time who passed my info to a reporter which started a collossal snowball effect which got me on every radio, TV and print outlet in the country. I wouldn’t call it luck, because if my idea wasn’t remarkable they wouldn’t have interviewed me.

But I’ve never “pitched” a media outlet before. I think the key is: get them to call you. Be amazing and unforgettable and remarkable and unique and cool and they will find you. Oh, and it helps to be funny. And if possible, smart. I’m still working on that last one 😉

How can our readers achieve success as a young entrepeneur?

Huge question. I actually have a fourth book called Make a Name for Yourself coming out next year about that exact idea. So, let me give you some ideas from the closing chapter. They’re alphabetical. This is good stuff here. Enjoy…

Action develops courage.
Ask, “What’s next?”
Ask, “Why me?”
Assault the minute.
Attract through attitude.
Authenticity, not charisma.
Avoid the always.
Be a sleeper.
Be completely original.
Be one eyed.
Be regularly silly.
Become your beliefs.
Cherish uncertain ground.
Confidence is king.
Consider nothing useless.
Create the fist.
Don’t overeducate audiences.
Do something cool.
Earn inner applause.
Fans, not customers.
Feed your brain.
Friendly always wins.
Get a glory.
Give value first.
Give yourself away.
Go somewhere alone.
Have big ears.
Imagination is everything.
Interaction, not interruption.
Just do something.
Let it go.
Life leaves clues.
Market yourself daily.
Medium is message.
Mundane into memorable.
Never be bored.
Nurture your nature.
Opportunity knocks constantly.
Own a word.
Plant impossible gardens.
Prepare for serendipity.
Respect people’s nos.
Respect your hunches.
Say affirmations daily.
Schmoozing is stupid.
Self talk works.
Small victories first.
Success isn’t perfection.
Take massive action.
Take more pictures.
Think grandiose thoughts.
Travel without plans.
Unique, not different.
Verbs, not nouns.
We’re all marketers.
We’re all salesmen.
Write everything down.
You’re always marketing.

What advice would you like to leave with our readers?

Read three books a week. That’s what I do.

LET ME ASK YA THIS…
What advice would you give young entrepreneurs?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

Sign up for daily updates
Connect

Subscribe

Daily updates straight to your inbox.

Copyright ©2020 HELLO, my name is Blog!