Scott Ginsberg’s Digital Devotional Series, Book 1: Consistency Is Far Better Than Rare Moments Of Greatness

It’s hard to be inconsistent and win.

Especially now. 

more, see more, remember more and repeat more – than ever before.
Everything matters. Everybody’s watching. Everything’s a performance. Privacy is so last
And when you lack consistency, when your onstage performance
doesn’t align with your backstage reality, people see through you like bottle
of water.

Which doesn’t mean you have to be perfect. You are human,
after all.

that’s what I’ve learned after four thousand days of wearing
a nametag, all day, every day, even at the beach and in the shower. Do
something once – that’s a treat. Do something twice – that’s a trend.
But do something every single day for a decade, and that’s a

Please welcome to the family:

Consistency is Far Better Than Rare Moments of Greatness

Living Life Without Editing

If you don’t have a Kindle, here’s a downloadable version for free.

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

Today, I’m starting a global movement. I need your help. This is me asking you for a favor.

Today, I am releasing eight new books on Kindle.

All digital. All daily devotionals. And the best part is, all books are $0.00 for Prime Members for the first five days, then $0.99 after that.

Why? I’m starting a global movement. And I need your help…

Help me prove that thinkers don’t need permission to do so.

Help me show which of the mainstream hoops aren’t worth
jumping through.

Help me lead the charge to risk our faces and step across the lines of
artistic safety.

Help me reject the invisible jury who no longer needs to stamp our creative passport.

Help me make a global statement about
the state of the mainstream publishing industry.

Help me end the shipping of easy, predictable safe work that
appeases our corporate masters.


1. Please download each of the new books to your Kindle, IPhone, IPad, for zero dollars. Here is the link. If you don’t have access to a digital reader, the PDF versions are below. If you don’t see
all 8 books on Amazon yet, they will be there this week. I’m on it.

2. Please personally email one friend — who digs this kind of thinking — and infect them with this movement. Feel free to use my words in this email, or add your own!

Please share my press release on whatever social media outlets matter
to you. Here is the headline, link and sample tweets/announcements:

Liberated Author Releases 8 Books in One Day, Flips the Digital Bird to the Mainstream Publishing Industry

Today, @nametagscott releases 8 new books on Kindle. All daily devotionals!

@nametagscott flips the digital bird to the mainstream publishing industry!

Join my friend @nametagscott in a global movement to stop editing yourself.

…thanks for your help!

NOTICE: If you are having trouble with Amazon, here are free, downloadable versions of the eight books…

You’re Not There To Answer Their Questions 

And Other Thoughts On Making Yourself More Hireable 

Winking In The Dark 

The End of Anonymity As We Know It


How Commitment Changes Everything

Playing For Keeps

A Young Artist’s Guide to Going Pro Without Going Broke

One Smoking Hot Piece of Brain Candy

BeguilingSuccess By Building A Beautiful Mind

Hire Yourself

Burn Your Resume and Build a Career That Counts

Friendly Costs Nothing, But Changes Everything

The Profitability of Treating People Like People

Consistency Is Far Better Than Rare Moments of Greatness

Living Life Without Editing


Will you join me in this movement?

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

Liberated Author Releases 8 Books in One Day, Flips the Digital Bird to the Mainstream Publishing Industry


Most authors pontificate about how many publishers and agents rejected them before they made it big.

Ten years ago, Scott Ginsberg hired himself. Since then,
he’s written and published thirteen internationally recognized books that have
made money, made a career and made a difference. And the best part is, he
hasn’t been rejected once.

“Why torture ourselves listening to voices that don’t matter
when we could be executing work that does? Seems to me, the best way to bring
home the bacon is to raise our own pigs. That way, when we’re hungry, all we
have to do is grab a knife and go outside.”

Impatient by nature, Scott’s release of eight books on one day is a world
record, a global message about the state of the publishing industry and a thank
you in perpetuity to the audience that has supported, shaped and stuck with him
over the past decade. Here are six lessons Ginsberg, aka “The Octomom for
Books,” has learned in ten years of publishing: 

1. Digital isn’t the future – it’s the
“Books aren’t going away, paper is,” writes Ginsberg on his
award-winning blog. “Which sucks, since I love the smell of books. But I write
faster than I can print. And now, thanks to digital, that velocity can convert
into value for my readers.” That’s the state of the industry, Scott says. With
the infinite shelf space of the web, with the major publishers approaching
irrelevancy, with the long tail knocking down barriers to entry, with behemoth
retailers like Borders going bankrupt, with zero printing and shipping costs,
and with minimal design and setup costs, digital is here to stay. “Never again
do writers have to wonder: Who’s going to let me? Now the only question that
matters is: Who’s going to stop me? And the answer is, nobody.” 

2. Volume is the vehicle to value. “Some
authors are good writers,” Ginsberg tweets, “but most are just good
businesspeople riding the wave of past literary glory.”
For Scott, his enterprise is all
about ubiquity. And after a decade of writing, publishing, performing and
consulting, here’s what he discovered:
Volume trumps accuracy. It doesn’t matter if you’re
right; it matters if you’re everywhere. Volume
trumps knowledge. It doesn’t matter if you know what you’re
doing; it matters if you’re doing a ton of it. Volume trumps popularity. It doesn’t matter if the world likes
you; it matters if your audience loves you. And volume trumps
influence. It doesn’t matter if you’re persuasive; it matters if you’re
pervasive. “Some people have babies, I
have books,” laughs Scott, “they’re not as fun to make, but certainly less

3. Mainstream is lamestream. “Instead of buying
tickets for the starving artist lottery, I just went out and created market for
what I love,” Ginsberg shared on a recent podcast interview. “The hard part was
divorcing my ego from the illusion that market size matters. It doesn’t. If
size mattered, the dinosaurs would still be around.” In order to win the
publishing game, Scott encourages us to change the game, change the rules of
the game, or create our own game so there are no rules. That way, by learning which
of the mainstream hoops aren’t worth jumping through, it’s easier to forge ahead
without stopping. “Artists like Henry Rollins, Radiohead, Trent Reznor, Seth
Godin and Kevin Smith have been doing this for years,” Ginsberg notes, “And
those heroes taught me that we can’t sit back and wait for some invisible jury to
stamp our creative passport and tell us our art is okay. We ship our work to express
ourselves and please our audience. Everybody else can go to hell.” 

4. Access doesn’t lead to the value – access
is the value
. “It’s impossible for
writers to matter in a void. If we want to win, we need an audience. Otherwise
we’re just winking in the dark,” Ginsberg tells graduate students during a campus
seminar at Xavier University. Fortunately,
our work is no longer limited to living in one place, he says. Thanks to the
web, access is the new currency. Thanks to the web, we can reach anyone,
anytime, anywhere. Artists who used to be chained to a single gallery now have
multiple entry points to their marketplace. Businesses whose sole distribution
used to be limited to a few channels now have the advantage of infinite digital
shelf space. Foundations whose financial support used to flow from a few
wealthy donors now have access to social microfunding worldwide. Access doesn’t
lead to the value – access is the value. “When
we run into the corners, nooks and crannies, make something we love for the
people who love us, focus our time on creating brilliant work that speaks to
people in a way they have never been spoken to before, we change everything,”
Ginsberg says. 

5. Where have all the original ideas gone? Everything
that comes out seems to be a sequel, a prequel, a remake, a revisit, a reboot
or a reinterpretation of another artist’s work. “That’s fine if we want to ship
easy, predictable safe work that appeases our corporate masters and their
incessant pressure to create fail proof work,” Ginsberg tells the viewers of
his online television network, NametagTV. “But there are no cover bands in the
rock and roll hall of fame. We need
to make our own music and walk a new path. Not an old path in a new way. Not
some supposed new path that’s really just a nicely packaged book report of a
bunch of old paths. Something new. Something scary. Something people don’t even
have a name for.” And this stuff is possible because it’s always been possible,
he explains. As long as we’re willing to cede permission, risk our face and
step across the lines of artistic safety – at the risk of getting a few black eyes
– originality can happen. “If we think there’s nothing new under the sun,
remember that the sun is eight hundred and sixty four thousand miles in
diameter. If we can’t find something new under it, we’re not looking hard

6. Build a strategy to leverage free. The
greatest barrier to success as an artist isn’t incompetence – it’s anonymity.
For that reason, Ginsberg recently gave away all of his previous books for
free, no strings, forever. “It was a
tough call to make, but I’d rather be heard than paid. Besides, my entire
career as a writer, publisher, performer and consultant has flourished on the
power of giving myself away. Considering
the current expectation of the marketplace, why charge customers for a digital cow they’re already milking for
free?” He knows it’s a bold move, but by leading with this gift, he believes
his new work will be discovered,
attract attention, spread and then lead to some portion of the masses actually
buying his other products and services. “We can’t set art off in a corner,”
Ginsberg says, “Without a collision between our work and the outside world,
we’re the tree in the forest that nobody hears. The upside of exposure is everything, and I’d rather be risky and
everywhere than safe and invisible.”

Ginsberg’s eight new books, published through his company,
HELLO, my name is Scott, are now available on The titles
of these books include: Winking in the
Dark, Consistency is Far Better Than Rare Moments of Greatness, Friendly Costs
Nothing But Changes Everything, Hire Yourself, One Smoking Hot Piece of Brain
Candy, Playing for Keeps, Stick-to-itiveness
and You’re Not There to Answer Their Questions.

The books are also available as free, downloadable PDF’s for people who don’t have access to Kindle.

#  #  #  #

Giving Birth to Your Creative Brainchildren

Tomorrow I’m releasing eight new books on Kindle.

All digital. All daily devotionals. All $0.99 each, or $0.00 this week for Prime Members.

And the point is, it’s not
about being prolific.

Artists who
create massive amounts of output in their careers do it for reasons far beyond
the typical chest beating, attention craving, score keeping and money making. We
ship, ship and keep shipping for a number of profound reasons.

It’s not just about spawning, it’s about stretching. Stepping outside of what’s comfortable, constantly
creating something new, living larger than your labels, that’s how you grow as
a person. But if you never make anything, you never find out who you are.

It’s not just about executing, it’s about elevating.
Running up the score on your
resume doesn’t matter if you’re not getting better, smarter, stronger and sharper
with every new thing you create. But if the work never improves, you’re just
running in place.

It’s not just about purging, it’s about providing. When
you die, plan to leave behind a body of work, not just a body. Until then,each artistic milestone you pass is another piece of your
legacy. But if you do it right, it will live forever.

It’s not just about content, it’s about commitment. The guts to stay in the game, show up every day
and ship no matter what, will earn respect for the work and, more importantly,
for the backbone behind it. But if you lack continuity, the content won’t

not just about money, it’s about mandate.
Most artists do what they do because they’re ugly when they don’t. It’s central
to who they are. It’s their spiritual imperative to make art. But if they don’t
create, they don’t feel alive.

not just about entertainment, it’s about expression.
The purpose of art isn’t just to please people, it’s to
project ideas and feelings.To share a sense of life and an index
of human values. But with only a few pieces of work, you can’t express the
whole picture.

As an artist, as you continue to ship more and more great
work, never forget that giving birth to your creative brainchildren is only the

Look for the new books tomorrow!


What did you ship today?


For the list called, “6 Ways to Out Answer Your Competitors,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

My job is to help companies make their mission more than a statement, using limited edition social artifacts.

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