When Does Impact Become Income?

Having an impact is a beautiful thing.

When the work you do inspires, influences, challenges,
sparks, motivates and helps people in a palpable way, you experience
existential validation, professional confirmation and personal gratification.

Unfortunately, you don’t always experience financial
compensation.

And that’s the problem with impact – it doesn’t always
convert to income.

Partly because of priority.
Our society rewards mediocrity, worships incompleteness, celebrates stupidity, encourages
negativity and retweets cynicism. Clearly, impact is not high enough on our
value list.

Partly because of choice.
Do gooders aren’t usually do wellers. It’s the curse of the idealist and the
cross of the change maker. Apparently, impact is something the world expects
for free, out of the kindness of our hearts.

Partly because of time.
Impact always takes longer than we’d like to become evident,
measurable and reimbursable. But that’s the reality of making change. It rarely
adheres to our timetable.

But who am I to make a moral judgment on some sleazy
internet marketing zilchbag who makes millions of dollars spamming total
strangers with bunk offers based on disturbingly detailed personal information
that they bought from some secret database?

The good news is, impact eventually leads to income. Doing
work that matters eventually yields financial dividends. The hard part is trusting
that process, believing that the world will reimburse our efforts accordingly.

Because sometimes, as an impact maker, waiting
around for cash returns to show up can feel like banging your head against a
brick wall.

LET ME ASK YA THIS…

What have you declined this week?

LET ME SUGGEST THIS…

For the list called, “21 Things I Learned While Spying on Myself,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

scott@hellomynameisscott.com

How boring is your company’s online training?

For
dozens of free video learning modules on sales, frontline service,
entrepreneurship and marketing, spend a few minutes or a few hours
growing your brain and growing your wallet.

Tune in to www.nametagTV.com!

What Happens When Passion Doesn’t Pay the Mortgage?

Passion doesn’t pay the mortgage.

Production does.
When you carry your idea to completion, disarming whatever weapons of mass
procrastination stand in your way, the money will come. Ask yourself, “Is what
I’m doing right now consistent with my number one goal?”

Proactivity does.
When you get over thinking you’re not in sales, spending just as much time
marketing the work as you do making it, the money will come. Ask yourself, “How
many people have I asked to buy today?”

Performance does.
When you do what you do, in the way that only you can do it, in front of the
people who can say yes to you, the money will come. Ask yourself, “How often do
people see me in my element?”

Positioning does.
When you put yourself in the easiest places to find people looking for somebody
like you, the money will come. Ask yourself, “Who’s got the budget that owns
the problem I solve?”

But not passion alone.

That’s like taking a vow of poverty.

If you want your personal obsession to become a profitable
enterprise, you have to buttress passion with pragmatism.

LET ME ASK YA THIS…

What are you turning your passion into?

LET ME SUGGEST THIS…

For the list called, “79 Questions Every Manager Needs to Ask,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

scott@hellomynameisscott.com

How boring is your company’s online training?

For
dozens of free video learning modules on sales, frontline service,
entrepreneurship and marketing, spend a few minutes or a few hours
growing your brain and growing your wallet.

Tune in to www.nametagTV.com!

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