Are You Making Gods Out Of Your Plans?

Every time we get lost, we make our world bigger.

Our most valuable teachings come when our plans are disturbed. Our greatest transformations occur in the moments when we’ve lost our way. And our finest symphonies assemble when we turn a humble ear to the most unintentional music.

But when we make gods out of our plans, when we scrub our world clean of surprise, and when we preserve our sense of control by choreographing every goddamn minute of our lives, those unexpected turns never seem to take initiative toward us. And we shut the door on an entire orbit of opportunity that could change us forever.

Sadly, the chorus of voices tells us that if we don’t know where we’re going, we may never get there, or that any road will take us there.

To which I respectfully say, bullshit.

If we don’t know where we’re going, there’s no destination to scare us. If we don’t know where we’re going, our mapless journey turns blind alleys into broad avenues. If we don’t know where we’re going, nobody can stop us.

Not even us.

I can’t imagine living in a world where we can’t get lost.

LET ME ASK YA THIS…

Are you making your own map?

LET ME SUGGEST THIS… 

For the list called, “35 Ways to Leverage Your Next Media Appearance” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg


That Guy with the Nametag


Writing, Publishing, Performing, Consulting


scott@hellomynameisscott.com



Never the same speech twice.

Now booking for 2012-2013!

Watch The Nametag Guy in action here!



The Innocent Landscape

A hundred years ago, most scientists completed their best work before age forty.

Einstein, who identified his theory of relativity at age twenty-six, claimed that if a scientist had not made his greatest contribution by that age, he would never do so.

Of course, it’s all relative.

Life expectancy was dramatically lower. There was fraction of the information available. And the population of the world was under a billion.

Still, the relationship between youth and innovation never went away. History notwithstanding, young people have always landed on the forefront of invention.

Edison cranked out inventions at age eight.

Jobs built personal computers at age sixteen.

Zuckerberg developed software at age thirteen.

Not just because they were geniuses, but because they were kids.

And the fruits of their labor changed everything.

Because the young mind; the fertile, beautiful, innocent landscape that it is; has an inherent ability to question, play, wonder and explore all that it encounters.

And our challenge in the next hundred years will be nurturing and preserving that landscape before adulthood bulldozes it into a shopping mall.LET ME ASK YA THIS…
What are you afraid to create?

LET ME SUGGEST THIS… 

For the list called, “23 Ways to Make Your Fans Super Happy,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg


That Guy with the Nametag


Writing, Publishing, Performing, Consulting


scott@hellomynameisscott.com



Never the same speech twice.

Now booking for 2012-2013!

Watch The Nametag Guy in action here!



Are You a Mole or a Peacock?

Every day we make art not knowing if we will get recognized or paid for it.

This is both a beautiful and terrifying reality.

On one hand, everything we create is an arrow shot into eternity. We’re just winking in the dark, without feedback, without closure and without metrics. It’s just us, our art and a heaping pile of trust. What a pisser.

On the other hand, the ambiguity makes us work that much harder. It forces us to create from the inside out, from the place where inspiration comes from what’s in our heart, not what the market is asking for. It’s where our joy comes from the work itself, not the impression it makes on the world. We’re moles, not peacocks.

Either way, our artistic commitment remains the same:

Show up, bear down and push something out into the world that matters to us.

LET ME ASK YA THIS…
What are you afraid to create?

LET ME SUGGEST THIS… 

For the list called, “23 Ways to Make Your Fans Super Happy,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

scott@hellomynameisscott.com


Never the same speech twice.


Now booking for 2012-2013!


Watch The Nametag Guy in action here!

My Problem With Cell Phones

According to a recent report from the Cellular
Telecommunications Industry Association, our country has three 327 million
mobile phone subscribers, but only 315 million people.

Proof positive that
our insatiable desire for human connection will always outweigh our unstoppable
desire for technological consumption.

Smartphones are awesome, but the fix we get when we use them
to reach out and touch someone is the addiction.

It’s physiological. As mammals, acts of human bonding cause
our body to excrete oxytocin. This
chemical reduces fear and anxiety, which increases empathy, trust and
cooperation.

Who needs cocaine when we can get high on connection?

LET ME ASK YA THIS… 

Who did you connect with today? 

LET ME SUGGEST THIS… 

For the list called, “21 Things I Learned While Spying on Myself” send an email to me, and you win the list for free!


* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

scott@hellomynameisscott.com


Never the same speech twice.


Now booking for 2012-2013!


Watch The Nametag Guy in action here!

We Are What We Share

We are what we share.

Just look at the last thing we published, posted, profiled, updated, uploaded, streamed, liked, tweeted or clicked.

That’s it. That’s us. That’s who we are, whether we like it or not.

And because the web never forgets – because the web is forever – we better be careful what we put out there.

A Georgia teacher got fired for posting videos of binge drinking.

A Buffalo congressman resigned after his shirtless pictured surfaced online.

A Cisco employee lost her job for publishing negative comments about her position.

A British juror was dismissed after disclosing sensitive case information on her profile.

Everything matters. Everybody’s watching. Everything is a performance.

Which isn’t that hard to do, if the character you’re playing is you.

LET ME ASK YA THIS…

What did you share today?

LET ME SUGGEST THIS…

For the list called, “11 Ways to Out Market Your Competitors,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

scott@hellomynameisscott.com

Never the same speech twice.

Now booking for 2012-2013!

Watch The Nametag Guy in action here!

Are You Big Enough To Be A Target?

When someone plagiarizes us, we shouldn’t send a subpoena.

We should a thank you
note.

Creative piracy is a compliment. It’s a reminder that we’re worthy copying. And it’s validation that we’re big enough to be a target.

It’s also part of the job description. Everybody steals from
everybody everywhere. They always have, and they always will. That doesn’t make it okay. But there’s not much
we can do to stop it, and there’s even less we can do to prevent it.

Instead, let’s make peace with this reality. Let’s abandon
our scarcity mentality. And let’s err on the side of generosity and sharing.

We shouldn’t worry about getting back at people.

We should worry about getting back to work.

LET ME ASK YA THIS…
Is your work stealable?

LET ME SUGGEST THIS…
For the list called, “52 Random Insights to Grow Your Business,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com

Never the same speech twice.

Now booking for 2012-2013!

Watch The Nametag Guy in action here!

The 20 Commandments of Making a Name for Yourself

1. ABSORB thy lessons. Because we learn not from our experiences but from intelligent reflection upon those experiences. Start by making lists called, “101 Lessons I Learned from…”

2. ARTICULATE thy –est. Fastest. Slowest. Smartest. Dumbest. Tallest. Shortest. Ugliest. Cutest. Gayest. Straightest. Identify your superlative and broadcast it from the rooftops. People can’t help but be attracted to your –est.

3. ATTACK thy page. Stop procrastinating. Stop making excuses. Just write. Everyday. Sit down, open a vein and go. Keep the hand(s) moving. Make the page your bitch, but in a respectful and honorable way.
4. AVOID thy always. Figure out what everybody else is “always” doing. Figure out what everybody expects people like you to “always” do. Then do the opposite. Violate their expectations.

5. DRIVE thy business. Grow or die. Innovate or evaporate. Be distinct or become extinct. Remember what your #1 goal is. Remember what your #1 income generating activity is. Remember what your bread and butter is.

6. DROP thy drama. Save it for yo mama. Drama means emotion, and emotion means disturbance. Literally. And you don’t need to disturb; you need to deepen. Get over it. Let it go. Be objective for once.

7. ELIMINATE thy losers. Surround yourself with quality people that challenge and inspire you. Don’t waste your time with bloodsuckers that want nothing other than to sponge your brilliance. Charge them a premium for your brain or walk away.

8. EXPLORE thy depths. Meditate daily. Write daily. Penetrate your soul. Don’t just know yourself – know your Self. See how deep you can go.

9. GUARD thy time. Because if you don’t, other people will steal it from you. And it will be your fault. So, learn how to say no quickly. Hang out with people who are making money and NOT the people who want to learn how YOU make money.

10. HONOR thy practice. Because practice is religion. Practice is the secret. And practice proves that you’re actually DOING something, not just talking shit all the time.

11. HONOR thy tingles. They’re trying to tell you something. Hints. Clues. Omens. Signs. That’s what tingles are. When the hairs on the back of your neck stand up, be sure your awareness stands up as well. Erect your carriage and figure out what it is you’re supposed to be noticing.

12. KNOW thy dharma. Your purpose. You calling. The validation of your existence. The reason you’re alive. And make sure that every day, you do at least ONE THING that’s completely in line with that dharma.

13. LEAVE thy familiar. Comfort zones are overrated. You don’t learn a thing unless you’re uncomfortable. Throw yourself into the sea more often and eventually the waves will have less of an effect on you.

14. MAKE the leap. Stop making it a hobby. Stop doing it only on the weekends. Plunge into the terrifying depths and go full time. If you don’t want to make this a business, don’t bother.

15. NOTICE thy never. Figure out what everybody else is “never” doing. Figure out what everybody expects people like you to “never” do. Then do the opposite. Violate their expectations.

16. NURTURE thy nuts. If everyone says you’re nuts, you just might be onto something. And if you’re not a LITTLE nuts, you’re a putz.

17. REGISTER thy domain. Because he who owns the domain owns the idea. Because domains are currency and real estate. And if you don’t buy the domain, some snot-nosed, pot-smoking college punk WILL. And in three years, he’ll be on Oprah. And then you’ll REALLY be pissed.

18. REHEARSE the future. That way you’ll be ready for it. That way, when it happens, it will feel like you’ve done it a million times. That way, failure will become impossible.

19. REMEMBER thy breath. Breath is life. Breath is everything. And it’s especially important when emotions heighten, when discomfort increases or when the world tries to kick you in the balls. Remember: Fast heart means slow lungs.

20. SHARE thy truth. Not statistics. Not THEE answer. Your truth. Your philosophy. That which is unarguable and unshakable. That which has enabled you to be successful. What works for you that may or may not work for others.

LET ME ASK YA THIS…
What are your commandments?

LET ME SUGGEST THIS…
For the list called, “27 Ways to “OUT” the Competition,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

How to build a fan base

You’re a writer. Or an artist. Or a performer. Or a blogger. Or a consultant.

Some kind of Creative Professional.

So, that means one of your goals is to build a following.

A fan base.
A community.
A group of people who admire or support your movement.

Sound overwhelming?

Because it isn’t.

It’s actually (really) simple.

In fact, I can boil it down to four words:

One at a time.

Here’s what that means…

One person at a time.
With the knowledge that, after a while, they start to accumulate.

And before you know it, you’ve got thousands of fans.

One blog post at a time.
Writing for your ideal reader, contributing to your HOT body and eliciting comments, ideas and feedback.

Which isn’t really that much work, if you do a little each day.

One email address at a time.
Obtaining permission from your fans to stay in touch with them and start an ongoing dialogue.

Because he who has the best list (and delivers the best value to, and has the best relationship with that list) wins.

One email conversation at a time.
Connecting and conversing with fans individually, even if it’s a simple email reply, “Glad you enjoyed my article, Gary!”

Because you must always be thankful for your followers.

One in-person conversation at a time.
Getting out there to meet your fans, even if it’s a simple, “Nice to meet you Terri – thanks for being here tonight!”

Because individual tethering is the heart of building a following.

– – –

One at a time.

That’s the secret.

LET ME ASK YA THIS…
Are you building a following?

LET ME SUGGEST THIS…
For the list called, “23 Ways to Make Your Fans Super Happy,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Sick of selling?
Tired of cold calling?
Bored with traditional prospecting approaches?

Buy Scott’s new book and learn how to sell enable people to buy!

Pick up your copy (or a case!) right here.

Adventures in Nametagging: Why Swiss Chocolate Rules

LET ME ASK YA THIS…
What’s your favorite kind of chocolate?

LET ME SUGGEST THIS…
Tell us why!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Nobody talking about your business?

Bummer. Perhaps I could help on a more personal, one-on-one basis.

Rent Scott’s Brain today!


15 Compelling Reasons to Start Blogging TODAY

Should I blog?

I get that question a lot.

So, as a writer AND entrepreneur, I usually tell people the same thing every time.

“Should I blog?” They ask.

“Well, that depends…” I say.

1. Do you WANT to change the world?
2. Do you WANT to grow your business?
3. Do you WANT to attract new clients?
4. Do you WANT to become better known?
5. Do you WANT to lower your customer acquisition costs?
6. Do you WANT to reduce your average sales cycle?
7. Do you WANT to sell more products?
8. Do you WANT to build a following?
9. Do you WANT to deliver constant value to your fans?
10. Do you WANT to boost your Google Juice?
11. Do you WANT to be interviewed by the media?
12. Do you WANT to share your philosophy with the world?
13. Do you WANT to have a platform on which you can define, refine and broadcast your voice?
14. Do you WANT to increase the depth and breadth of your expertise?
15. Do you WANT to attract new opportunities that just come to you out of the blue?

I hope you see my point.

See, if you answered “yes” to any of those questions, THAT’S why you should blog.

And, after HEARING all those questions, if you’re STILL not convinced that you should blog, then you probably shouldn’t blog.

LET ME ASK YA THIS…
Why do you blog?

LET ME SUGGEST THIS…
For the list called, “10 Reasons (Excuses) You’re NOT Blogging Yet,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

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