Three practices to ensure and insure your luck

Luck is really about two things:

1. EN-SURING, i.e., increasing the probability of something “lucky” happening to you.

2. IN-SURING, i.e., decreasing the probability of something “unlucky” happening to you.

So, attracting more luck into your life is really a sequence of events. Check this out:

1. If you want to become the luckiest person you know, you need to be in the right place at the right time.

2. If you want to be in the right place at the right time, you need to be in a lot of places.

3. And if you’re going to be in a lot of places, you’d better be prepared to leverage EVERYTHING that happens in those places.

Here’s a quick list of three practice to keep in mind:

1. Always having something to give. Philosophy cards, tip sheets, demo videos, samples … ANYTHING that delivers value and reinforces your brand! See, people need visuals. They need proof that you’re the real deal. And unfortunately, since first impressions don’t take very long, having something to give the perfect shortcut.

LUCK OUT: Be always ready to pitch on a moment’s notice.

2. Grow bigger ears. Listen (closely) to what the world is trying to tell you. Recognize when life is giving you a gift. Be on the lookout for people, situations, opportunities and locations that seem to be begging you to approach them. Especially the unusual, unexpected ones. And I know it sounds corny, but your comfort zone is not serving you well.

LUCK OUT: Stick yourself out there more regularly.

3. Ask yourself Leverage Questions. Insuring (and ensuring) your luck is about killing two stones with one bird. Constantly ask yourself questions like:

o Where will I be the most visible?
o How can I do the work once and benefit many times?
o How I make this into my own?
o How does this fit into my theory of the universe?
o Now that I have this, what else does this make possible?
o What (or who) is around you that you can use?
o What’s the movement value of this idea?
o Who else needs to know about this?
o How can you turn this around immediately?
o How could this positively affect you?

If you can keep these key ideas in your mind, you’ll not only EN-sure that your luck will increase; you’ll also IN-sure that your bad luck will decrease.

Stick yourself out there today!

Are you the luckiest person you know?

For the list called, “61 Leverage Questions to Kill Two Stones with One Bird,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag

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5 Ways to Make Opportunity Knock More Frequently

CONSIDER THIS PHRASE: “Opportunity only knocks once.”


Now, let tell you why that sentence is a big, fat LIE.

See, opportunity knocks all the time. All day. All afternoon. All night.

THE PROBLEM IS: Most people don’t know how to SPOT opportunity.

And, as we all learned from GI-JOES, knowing is half the battle.

So, here are five practices to help make opportunity knock more frequently:

1. Look and listen. Adopt a more proactive, mindful and curious posture as you venture out into the world. This means combining any (or all) of the following sub-practices:

*Become a giant question mark
*Recognize when things go wrong.
*Study ordinary things intently.
*Find interest in almost anything.
*Actively seek out anomalies in the world.
*Operate on multiple planes of consciousness.
*Soften your eyes – see more by striving less.
*Listen to what the world is trying to tell you.
*Be not satisfied with what others take for granted.
*Grow your ability to detach and view an idea or a situation objectively.
*Break your patterns daily and critically evaluate everything your encounter.

(Got all that?)

2. ASK YOURSELF: Is this an opportunity or an opportunity to be used?

Sometimes it’s a hard distinction to make. Still, you must educate yourself on your boundaries. Because if you don’t set them, other people will set them FOR you. And then they will violate them. And that will set the precedent that it’s OK for others to do the same.

3. ASK YOURSELF: Who’s my perfect customer? (Or, if you’re single, “Who’s my perfect partner?”)

Start by making a bullet point list of 5-7 characteristics of this individual. Next, write it out on a little card. Laminate it. Carry it in your wallet. Then, read it to yourself every single morning.

See, when you focus your mind on exactly what you’re looking for, you will attract it that very thing. Or, at the least, you’ll recognize that opportunity when it crosses your path.

4. Separate Serious and Non-Serious Buyers. Fold a sheet of paper in half. On the top of the left column, write the heading, “Serious Buyers.” On the top of the right column, write the heading, “Non-Serious Buyers.” Then, consider all the characteristics, telltale signs, words, phrases, questions and actions of each type of individual.

This will do two things: 1) Speed up your sales cycle by making qualification a LOT easier, and 2) Focus your efforts on the right people, as opposed to wasting your time playing to the wrong crowd.

5. Develop and perfect your filter. It’s (really) easy to spot opportunities when your filter is on high alert. This filter is defined as, “the unique lens through which you evaluate and categorize the world.” So, remember to ask yourself these questions as you look around for opportunities:

*What does this have to do with me?
*How does this have to do with my expertise?
*How could I use this as an example in my work?
*How does this fit into my picture of the universe?

With these five practices, spotting opportunities will become a LOT easier.

And you’ll discover that it really DOES knock all the time!

All YOU have to do is answer the door.

How are you making opportunity knock more frequently?

Share your #1 best practice for becoming the luckiest person you know!

* * * *
Scott Ginsberg
That Guy with the Nametag

No luck with leprechauns?

No worries. I can teach you how to be luckier.

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